Technavio: 2018 FIFA World Cup

LONDON–()–As the World Cup inches towards its conclusion this Sunday, football
enthusiasts around the world are speculating which finalist will lift
the iconic trophy. France, after twenty long years, is once again in a
position to repeat history with the refrain “We are the champions”
ringing strong in the minds of every supporter. Croatia, on the other
hand, began its world cup journey in 1998, only to lose momentum over
the years. However, this world cup has seen team Croatia rise out of
oblivion to emerge strong and confident. The 2018 World Cup has been
full of many surprises, but the formula for success remains largely the
same, which comprises of sticking to the basics of hard work,
persistence, and teamwork.

In the business world too, success favors those who consistently strive
for excellence while sticking to the basics. Market research firm Technavio
has identified two winning industries, which have made an indelible
contribution to the success of the 2018 FIFA World Cup while making a
positive impact on their bottom lines.

Playout automation market

Technavio researchers estimate the global
playout automation market
to generate a revenue of USD
2.30 billion by 2022. The mandatory digitalization of TV channels in
most countries and the increasing migration process from standard
definition (SD) to high-definition (HD) content has fueled the growth of
the global playout automation market. Besides digitalization, the rising
number of channels is another major factor driving the growth of the
market. The demand for multilingual playout has gained significant
demand due to the wide audience base and growing penetration of
satellite and cable TV in rural areas, particularly in Asian countries.
In 2017, most TV service providers offered multilingual playout for
various channels with the use of CiaB, which further automates the
playout process based on input files. CiaB also assists in inserting
multilingual regional-specific commercials during playout. For instance,
people across India were able to enjoy the world cup telecast in
regional languages such as Bengali, Tamil, Kannada etc.

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Payment security software market

The global
payment security software market
is expected to grow at a CAGR
of 16% during 2018-2022. The global payment landscape is transforming
due to rapid technological advances and increasing investments towards
improving the capabilities of digital payment systems. Consumers are
adopting devices connected to the internet for online transactions.
Digital payments comprise of online, mobile, and contactless cards.
Online transactions are gaining prominence as they are efficient and
convenient when compared to traditional methods of financial
transactions. Digital payments have become an integral part of
e-commerce; hence, the digital transformation of payment methods will
drive the growth of the global payment security software market.
Confidence in the payment security market has led to ease of transaction
in just about every sphere of the consumer industry, which has leveraged
the popularity of the FIFA World Cup, be it airline tickets, game
passes, restaurants, books, sports memorabilia, and many more.

As we await the finale of the FIFA World Cup to celebrate with the
winners, these two industries have already been rewarded with a big
share of the pie.

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About Technavio

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