CINCINNATI–(BUSINESS WIRE)–Adsposure, powered by Advertising Vehicles, announced today it has
entered into an exclusive contract with the Transit Authority of
Northern Kentucky (TANK) to manage the advertising for TANK’s fleet of
more than 100 fixed route buses, 30 on-demand paratransit vehicles and
approximately 30 bus shelters. The contract took effect Nov. 1, 2018.
Under the terms of the contract, TANK keeps 52% of all revenue generated
from advertising on TANK’s buses and shelters. Adsposure guarantees TANK
a minimum of $2.2 million in earnings over the life of the seven-year
contract, the last two years of which are optional.
“We are very excited about helping leverage TANK’s assets to drive
results for our advertisers and revenue back to the transit authority,”
said Ken Black, CEO of Adsposure. “Northern Kentucky is booming and it’s
exciting to be able to play a role in helping the region’s businesses
grow through out of home advertising,” he added.
Adsposure engaged in a competitive RFP process for several months to win
the contract. According to TANK officials, Adsposure’s bid was overall
the most attractive to the transit authority, which has served commuters
in Boone, Campbell and Kenton counties and downtown Cincinnati for more
than 30 years.
Adsposure, powered by Advertising Vehicles, also manages the advertising
contracts for the transit authorities in Cincinnati, Des Moines, Kansas
City, Lexington and Nashville. The contract with TANK is the 8th
such contract for Adsposure in the past three years, and the 6th
transit authority to join the company’s growing footprint.
For more information on advertising with Adsposure, or to learn more
about untapped revenue opportunities for your transit authority, visit www.adsposure.com.
Since 2003, Adsposure and its parent company, Advertising Vehicles, have
been helping advertisers do more than simply stand out among media
noise. Adsposure helps advertisers and ad agencies surpass marketing
goals by increasing the frequency and reach of their Out of Home
Advertising efforts, and have helped transit authorities realize
millions of dollars in untapped earning potential. Headquartered in
Cincinnati, Adsposure has offices in Des Moines, Kansas City, Lexington