CORRECTING and REPLACING factor-a Brings Amazon Marketing Services Expertise State Side, Opens NYC Office

NEW YORK–(BUSINESS WIRE)–Please replace the release dated November 6, 2018 with the following
corrected version due to multiple revisions.

The corrected release reads:


factor-a will infuse its successful software and services offering
with Dept’s creative strength to support U.S. brands – an expansion
trend to watch.

German-based factor-a,
part of the international digital agency Dept,
has opened its first U.S. office in New York City, bringing its
powerhouse Amazon Marketing Services expertise to the market.

In two years, factor-a went from a start-up to a 120-person strong
company, powered by the overwhelming success of their proprietary
software and analytics platform, and combined with their expertise of
Amazon advertising strategies, optimization of product content and
operational support for vendors. They currently work with more than 125
international clients – including Sony Pictures, Fossil, Bic and Stanley
Black Decker. The agency also had an eight-figure market valuation
when acquired by top-3 European digital agency, Dept, earlier this year.

Expansion into the U.S. market is a strategic move by factor-a and Dept
to further globalize its offering. Its German office has experienced
rapid growth and is entering the U.S. market with the same vision – to
build an infrastructure starting in New York and expanding with local
talent – that can support U.S. based brands through its global network
and technology.

“We are living in an Amazon world and brands know this. The urgency to
step up their Amazon game has reached critical mass. Our software-driven
services enable clients to move beyond a simple ‘check-box’ presence on
Amazon, which typically provides an average 13 percent growth rate year
over year. We regularly see our client’s brands improve sales by 172
percent after the first year or more,” said Dominik Gunkel, Global
Commercial Head of factor-a.

As part of its launch in the U.S., factor-a will host a Lunch and Learn
event on Nov. 15 at the Farm SoHo. The agenda includes presentations
from Jan Dominik Gunkel, Global Commercial Head and Nils Zündorf, Head
of Paid Advertising, both from factor-a. More details and registration

factor-a’s New York office will expand Dept’s U.S. footprint, where it
also has an office in Boston. factor also opened new offices in Paris
and London this year, as well as operations in Denmark, Switzerland and
the Netherlands.

Learn about more about factor-a.

Learn more about Dept.