OSLO, Norway–(BUSINESS WIRE)–Thin
Film Electronics ASA (“Thinfilm”) (OSE: THIN; OTCQX: TFECY), a
global leader in NFC (Near Field Communication) mobile marketing
solutions, today announced that Bodegas Barbadillo’s ‘Dando en el
Blanco’ bottle campaign received a 2018 Smarties™ Spain Award from the
Mobile Marketing Association (MMA) in recognition of the campaign’s
outstanding strategy, execution, creativity, and results.
The MMA Smarties program recognizes the best mobile-first marketing
campaigns, as judged by an independent jury of brand and agency experts.
The 2018 Smarties Spain jury consisted of marketing leaders from
Coca-Cola, L’Oréal, Teléfonica, and leading Spanish media firm Vocento.
Barbadillo’s campaign used Thinfilm’s NFC solutions to promote a contest
built around the company’s signature Castillo de San Diego white wine.
The nationwide campaign added NFC functionality to 126,000 bottles that
were distributed to over 200 major retail outlets across Spain.
Thinfilm’s CNECT Cloud Platform managed and analyzed consumer
interaction with every smart bottle, allowing Barbadillo to understand
consumer behavior, including when, where, and how consumers engaged with
the mobile campaign.
Analysis revealed that Thinfilm’s NFC solution delivered more users –
and more engaged users – than traditional digital marketing methods. The
NFC-enabled bottles drove ten times the amount of traffic compared to
Barbadillo’s promotion on social platforms, and when interacting with
Barbadillo’s mobile content, users from NFC engaged nearly three times
as long as users from social platforms. The full case study is available
to download from Thinfilm’s website: ‘Tap
and Win’ Campaign Boosts Wine Sales and Consumer Engagement.
“As a family-owned Spanish brand with nearly 200 years of history, it is
an honor for Barbadillo to be recognized as a leading innovator in
mobile marketing,” said Álvaro Alés, Director of Marketing and
Communication at Bodegas Barbadillo. “Our goal was to appeal to new
customers and encourage engagement, and Thinfilm’s NFC solutions allowed
us to attract more customers who also spent more time with our brand.”
“Barbadillo’s groundbreaking campaign illustrated how NFC can improve
the effectiveness of mobile marketing, and we gratefully acknowledge MMA
Spain’s recognition of that achievement,” said Davor Sutija, CEO of
Thinfilm. “Now that NFC technology is supported by over two billion
smartphones and integrated into all major mobile platforms, innovative
marketers can build on these kinds of successful campaigns to improve
their omnichannel consumer engagement.”
About Thin Film Electronics ASA
Thinfilm is enabling the Internet of Everything through our NFC (near
field communications) solutions. We provide consumer-focused NFC mobile
marketing as well as industrial and supply chain solutions, including
blockchain applications. Thinfilm provides end-to-end support throughout
the entire process. This starts with the manufacturing of NFC tags
through our ground-breaking, roll-to-roll printed electronics production
process, integration support to get those tags on physical objects, and
our CNECT™ cloud-based software platform which captures data and
provides actionable insights into consumer behavior and business
Thin Film Electronics ASA is a publicly listed company in Norway with
global headquarters in Oslo, Norway; US headquarters in San Jose,
California; and offices in Linköping, Sweden; San Francisco; London;
Singapore; and Shanghai. For more information, visit www.thinfilmNFC.com
Barbadillo Wineries was founded in 1821 in Sanlúcar de Barrameda and
celebrates a nearly two-hundred-year tradition as a 100% family owned
winery producer for the products Jerez-Xérès-Sherry, Brandy de Jerez,
Vinagre de Jerez, Vinos de la Tierra de Cádiz and D.O.
Manzanilla-Sanlúcar de Barrameda, and is a leader whose supply quotas
Barbadillo has currently evolved into a large international projection
group, which, besides developing new products within its geographic
zone, has incorporated wineries in other Denominaciones de Origen [Wine
Appellations], including Bodegas y Viñedos Vega Real located in Ribera
de Duero and Bodegas Pirineos, located in Somontano. For more
information, visit www.barbadillo.com
This information is subject of the disclosure requirements acc. to
§5-12 vphl (Norwegian Securities Trading Act).