SHANGHAI–(BUSINESS WIRE)–UEFA and Alipay, the world’s leading payment and lifestyle platform,
operated by Ant Financial Services Group, are proud to announce a new
eight-year global partnership for all UEFA national team football
competitions from 2018 to 2026.
Alipay, with over 700 million active users in China, becomes the
Official Global Payment Partner,
Official Global Digital Wallet and the Official Global FinTech Partner,
for all men’s national team events, including UEFA EURO 2020 and UEFA
Alipay’s first four-year cycle as a UEFA national team competitions
sponsor will see them involved in a total of eight competitions,
spanning 420 matches and having an estimated total live audience of 7.4
Football fans from all over the world will experience top-quality
national team football. As global leaders in digital financial
technology and mobile payment, Alipay and Ant Financial aim to bring
digital innovation to football fans, enhance their onsite experience and
provide seamless payment and other services to fans in Europe and across
“We are proud to announce this unique and groundbreaking partnership
with Ant Financial and Alipay for UEFA’s national team competitions,”
UEFA President Aleksander Čeferin said.
“Alipay is at the forefront of digital payments and in association with
its global partners, Alipay has unique connections with over 900 million
users. We believe the partnership will further innovate the way in which
UEFA engages with football fans around the world.”
“We will work closely with Alipay to provide a unique digital experience
for the hundreds of thousands of football fans that will follow their
teams during UEFA EURO 2020 across 12 countries, and in Germany at UEFA
Eric Jing, Executive Chairman and Chief Executive Officer of Ant
Financial, said: “We are thrilled to work with UEFA to bridge the world
through the common language of football. We will empower UEFA to engage
with football fans around the world through digital platforms and help
UEFA reach and interact with a potential audience of billions in Asia.”
“Alipay will offer digital payment experiences to football fans using
mobile phones and other technology innovations both online and on-site.
The innovation we will bring to the partnership will also allow fans to
engage with their teams and show their support in completely new ways.”
“Alipay has been working with partners who share the same dream of
bringing the world equal opportunities by providing inclusive financial
services to individuals and SMEs. Together, Alipay and its global
partners will connect fans from all over the world with the exciting
UEFA national team competitions.”
“By partnering with UEFA, we hope to share the passion and happiness of
football with more people across the world and bring them the benefits
of digital life.”
The partnership was established with the support of China’s sports
business market leader Shankai Sports.
UEFA – the Union of European Football Associations – is the governing
body of European football. It is an association of associations, a
representative democracy, and is the umbrella organisation for 55
national football associations across Europe.
Its objectives are, among others, to deal with all issues relating to
European football, to promote football in a spirit of unity, solidarity,
peace, understanding and fair play, without any discrimination on the
part of politics, race, religion, gender or any other reason, to
safeguard the values of European football. UEFA also promote and protect
ethical standards and good governance in European football, maintain
relations with all stakeholders involved in European football, and
support and safeguard its member associations for the overall well-being
of the European game.
About Ant Financial
Ant Financial Services Group is dedicated to using technology to bring
the world equal opportunities. Our technologies, including blockchain,
artificial intelligence, security and computing. This empowers us and
our partners’ ecosystem to serve the unbanked and underbanked, bringing
more secure, transparent, cost-effective and inclusive financial
services to individuals and small and micro-sized customers and small
Ant Financial has formed international partnerships with global
strategic partners to serve local users in those markets, and we serve
Chinese travelers overseas by connecting Alipay with online and offline
merchants. Brands under Ant Financial Services Group include Alipay, Ant
Fortune, Zhima Credit, MYbank and Ant Financial Cloud.
For more information on Ant Financial, please visit our website at www.antfin.com
or follow us on Twitter @AntFinancial.
Operated by Ant Financial Services Group, Alipay is the world’s largest
mobile and online payment platform. Launched in 2004, Alipay currently
works with over 200 domestic financial institution partners. Over the
years, Alipay has evolved from a digital wallet, to a lifestyle enabler.
Users can hail a taxi, book a hotel, buy movie tickets, pay utility
bills, make appointments with doctors, or purchase wealth management
products directly from within the app.
In addition to online payments, Alipay is expanding to in-store offline
payments both inside and outside of China. Alipay’s in-store payment
service covers over 40 countries and regions across the world, and tax
reimbursement via Alipay is supported in 29 countries and regions.
Alipay works with over 250 overseas financial institutions and payment
solution providers to enable cross-border payments for Chinese
travelling overseas and overseas customers who purchase products from
Chinese e-commerce sites. Alipay currently supports 27 currencies.
About CAA 11
CAA Eleven is the exclusive marketing agency of UEFA appointed to manage
commercial rights to UEFA national team football competitions, including
the UEFA Nations League; the European Qualifiers; the UEFA European
Under-21 Championship; UEFA Women’s EURO and the UEFA European Futsal