Cardlytics Expands U.S. Travel and Entertainment Division

ATLANTA–(BUSINESS WIRE)–Cardlytics
(NASDAQ:CDLX), a purchase intelligence platform that makes marketing
more relevant and measurable, today announced the appointment of
Alexander “Sasha” Trifunac to propel the company’s commitment to helping
U.S. travel, hospitality, and entertainment brands increase customer
loyalty and drive profits through targeted marketing campaigns. As vice
president of ad partnerships for travel and entertainment, Trifunac will
showcase the company’s successful purchase intelligence platform in an
effort to grow these important verticals and expand existing
relationships.

“Our ability to drive incremental return on ad spend of 4:1 or better in
our bank partners’ fraud-free, trusted digital channels provides travel,
hospitality, and entertainment brands with a great opportunity,” said
Randall Beard, Cardlytics’ group president, advertisers. “Sasha’s
background in the industry, coupled with the success we’ve seen with our
existing portfolio of clients, will allow us to help other companies
realize the potential of reaching likely customers and measuring their
impact on actual sales.”

Prior to Cardlytics, Trifunac led global partnership and loyalty
development for Intercontinental Hotels Group (IHG), where he
successfully launched partnership programs with Amazon, Open Table,
Cisco, Shell, and the Wall Street Journal, among others. Prior to IHG,
across a number of roles with United Airlines and MileagePlus, Trifunac
led commercial engagement for airline joint ventures, loyalty business
development, and co-brand credit card relationships.

Cardlytics partners with a broad range of major brands, including 20 of
the top 25 U.S. restaurant chains, 23 of the top 50 U.S. retailers,
three of the top five U.S. cable providers, and three of the top four
U.S. wireless carriers. For more information, visit www.cardlytics.com.

About Cardlytics

Cardlytics (NASDAQ:CDLX) uses purchase intelligence to make marketing
more relevant and measurable. We partner with more than 2,000 financial
institutions to run their banking rewards programs that promote customer
loyalty and deepen banking relationships. In turn, we have a secure view
into where and when consumers are spending their money. We use these
insights to help marketers identify, reach and influence likely buyers
at scale, as well as measure the true sales impact of marketing
campaigns. Headquartered in Atlanta, Cardlytics has offices in London,
New York, San Francisco, and Visakhapatnam. Learn more at
www.cardlytics.com
.

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