LITTLE ROCK, Ark.–(BUSINESS WIRE)–The MyDMV “Skip the Trip” marketing campaign, developed by the
Information Network of Arkansas (INA) in partnership with the Arkansas
Department of Finance and Administration (DFA), was awarded the MarCom
Gold Award in the Digital Media category for outstanding achievement in
a Social Media Campaign, announced November 1.
As one of the oldest, largest, and most-respected creative competitions
in the world, MarCom Awards recognizes outstanding achievement by
creative professionals involved in the concept, direction, design, and
production of marketing and communication materials and programs.
Winners in the 2018 international creative competition were selected
from more than 6,500 entries in over 300 categories.
DFA and INA launched the public awareness campaign in February 2018 to
a new website that allows Arkansans to “Skip the Trip” to the revenue
office by completing many driver and motor vehicle services online.
“We are very proud to be recognized for the ‘Skip the Trip’ marketing
campaign and our efforts to raise public awareness of mydmv.arkansas.gov
through social media,” said Walter Anger, DFA Deputy Director and
Commissioner of Revenue. “MyDMV is changing the way Arkansans do
business at the DMV; and it’s an honor to receive this award for our
work in promoting this outstanding service.”
A key component of the campaign included a steady stream of fun, organic
“Skip the Trip” posts on the Arkansas.gov social media channels managed
by INA. By targeting Arkansas.gov’s 46K+ social media followers, these
posts helped raise awareness and contribute to driving over 99,000
visitors to the website. Additionally, Arkansas Governor Asa
Hutchinson’s press conference in which he announced the launch and
encouraged Arkansans to “Skip the Trip” to the DMV was live-streamed on
Facebook page – marking the first live stream video on any
Arkansas.gov social media channel.
Arkansans can visit mydmv.arkansas.gov
to complete more than eighteen driver and motor vehicle services online,
including: renewing their vehicle registration, paying vehicle sales
tax, ordering a duplicate driver’s license, changing their address,
requesting driver records, and more – all from the comfort of their own
The Arkansas Department of Finance and Administration (DFA) serves the
public, policy makers, all State agencies and State employees. The
Department serves the public by providing courteous and professional
assistance while complying with State laws. DFA is responsible for the
collection of revenues and administers and provides driver’s licenses,
vehicle titles, vehicle registrations and related databases for the
State. The Department serves policy makers by providing revenue
forecasting, fiscal reporting and assistance with the Governor’s
Balanced Budget formation and oversight. DFA serves all state agencies,
boards, commissions and their employees by providing technical
assistance and guidance on personnel management, budget, accounting,
federal grant/intergovernmental services management, capital projects,
facility management and procurement to ensure compliance with state and
federal laws. Learn more at www.dfa.arkansas.gov.
About Information Network of Arkansas
The Information Network of Arkansas (INA) is a public-private
partnership between the state of Arkansas and the Arkansas Information
Consortium (AIC) that helps state government entities Web-enable their
information and services. Little Rock-based AIC is celebrating its 21st
year as the state’s official digital government services partner, and is
part of digital government firm NIC’s (Nasdaq: EGOV) family of
companies. A local tech employer, AIC was recently named to the 2018
“Best Places to Work in Arkansas” list sponsored by Arkansas Business.
INA operates Arkansas.gov,
the official website of the state of Arkansas, which offers more than
900 state and local online services.
NIC Inc. (Nasdaq: EGOV) is the nation’s premier provider of innovative
digital government solutions and secure payment processing, which help
make government interactions more accessible for everyone through
technology. The family of NIC companies has developed a library of more
than 13,000 digital government services for more than 6,000 federal,
state, and local government agencies. Among these solutions is the
ground-breaking personal assistant for government, Gov2Go, delivering
citizens personalized reminders and a single platform for all government
interactions. More information is available at www.egov.com.