London Theatre Direct: Discover and Book the Best Theatre Tickets in London without Lifting a Finger!

LONDON–(BUSINESS WIRE)–Customers can now purchase theatre tickets to the biggest shows in
London’s West End using Amazon Pay for Alexa Skills. Using any
Alexa-enabled device
, customers can easily book a wide range of
exclusive offers and last-minute tickets. Bookings can be made in a
matter of minutes, either several months in advance or just before the
performance is about to begin – all through voice.

To celebrate the launch, London Theatre Direct has teamed up with
two of the West End’s biggest musicals, Wicked and School of
, to promote their new Alexa skill. Customers will be
able to benefit from no booking fees on all tickets when purchasing
these shows via Amazon Pay using Alexa during the promotion. In support
of this, London Theatre Direct is giving away an Amazon Echo every
day during the 12-day campaign
. Customers simply need to book their
tickets using Amazon Pay on the London Theatre Direct website or
via the London Theatre Direct skill for Amazon Alexa to be
entered into the draw.

Mark Prethero, Business Development Director at London Theatre
, said: “We’re delighted to offer our customers a completely
new booking experience and make it easier than ever before to book
theatre tickets. It’s been great working alongside Amazon to develop
such an innovative solution and are excited to see how the future of
voice commerce develops.”

“We’re always looking for new ways to make Alexa even more useful for
our customers and looking for ways to remove friction from the
purchasing experience,” said Karen Pepper, Head of Amazon Pay
, adding “We are excited to be working with London Theatre Direct
– providing them with a way to reach Amazon customers that have come to
value a personalised, trusted and familiar buying experience through
Amazon Pay.”

To use the skill, simply say “Alexa, open London Theatre Direct”. You
can view more details about the skill here: London
Theatre Direct: Alexa Skills

(Wicked – Amazon Alexa video)

(School of Rock – Amazon Alexa video)

Notes to editors
All of London
Theatre Direct’s West End inventory is available via the device. Shows
include Wicked, School of Rock, Disney’s The Lion King and Aladdin.

The payments are made through the device via Amazon Pay.

Amazon Alexa
Amazon Alexa is built in the cloud, so she is
always getting smarter, delivering new capabilities to Alexa-enabled
devices automatically. The more you use Alexa, the more Alexa adapts to
your speech patterns, vocabulary, and personal preferences, with new
features and Alexa skills continually being added. Ask Alexa to answer
questions, play music, hear the news, get weather and traffic reports,
set a timer or alarm, call anyone with an Echo device or the Alexa app,
control your smart home, and more. All you have to do is ask.

London Theatre Direct
Established in 1999, London Theatre
Direct is one of the UK’s leading ticket retailers and distributors. As
one of the first companies to sell theatre tickets online in the UK,
through to displaying interactive seating plans, connecting to multiple
API systems and becoming the first ticket seller in the world to accept
bitcoin, London Theatre Direct continues to innovate using new
technologies. London Theatre Direct is a fully bonded official ticket
retailer for all of London’s major theatres and is a full member of
S.T.A.R., the Society of Ticket Agents and Retailers.