LONDON–(BUSINESS WIRE)–PTOLEMUS Consulting Group has announced the winners of its ranking of
the top smartphone-based insurance companies and their apps
providers in North America, Europe and Asia.
Insurance Strategy Ranking leverages PTOLEMUS’ quarterly tracking of
the mobile UBI market for the past 8 years and the benchmarking of 240
apps conducted as part of its newly released Mobile
Insurance Global Study.
The ranking rewards insurers who demonstrated leadership in creating
mobile offerings that generated frequent app usage and truly improved
driver safety. These offers indicated compelling value propositions
using a range of tried and tested mobile strategies.
Top-ranked insurers are Allstate for Drivewise and Desjardins
for Ajusto in North America as well as AXA for Drive2 in
Europe and Ping An’s Super-app in Asia.
Other ranked insurers include companies notable for their pioneering
work in digital insurance and their rapid transition to becoming
mobile-first insurance players, such as Allianz, AIG, Direct Line Group
and Discovery Insure.
Most of these insurers were assisted by telematics service providers (TSPs)
who supplied mobile driving scoring platforms, enticing app user
interfaces and data analytics.
PTOLEMUS singled out 7 mobile UBI (Usage-based Insurance) suppliers
including Cambridge Mobile Telematics in the US and The Floow in Europe.
Mobile insurance apps and companies were scored separately based on 10
sub-scores and 75 individual criteria. Sub-scores included core
strengths such as:
The ability to generate an enticing value proposition and the
satisfactory fulfilment of that promise,
- The app’s longevity and its integration in a wider mobile strategy,
- The features that made the service engaging, sticky and popular.
A more detailed description of the methodology together with the full
ranking results is now available to download.
26 insurance carriers and 15 TSPs were selected for profiling and
analysis. The detailed assessment can be found in the Mobile
Insurance Global Study.
About PTOLEMUS Consulting Group
PTOLEMUS is the first strategy consulting research firm entirely
focused on connected autonomous mobility and the Internet of Things.
It assists leading technology players, automotive OEMs, insurers and
service providers in defining deploying their strategies.
© PTOLEMUS – www.ptolemus.com
– Mobile Insurance Global Study – All rights reserved