RhythmOne Expands Suite of Smart TV Impression Units for Advanced TV Advertising

LONDON SAN FRANCISCO–(BUSINESS WIRE)–RhythmOne plc (LSE AIM: RTHM), a global advertising technology company,
today announced that its pioneering advanced TV and video solution, YuMe
by RhythmOne, is now offering an expanded set of Smart TV Impression
Units to meet the evolving needs of marketers. In addition to the
expanded set of units, YuMe by RhythmOne is now one of the largest
single sources of smart TV ad inventory, with new inventory now
available from its premier smart TV original equipment manufacturer
(OEM) partners.

YuMe by RhythmOne’s Smart TV Impression Units are a premium, high
share-of-voice units displayed within the smart TV hubs of its OEM
partners. The company began offering these types of ads in 2011, known
then as First Impression Units, when the majority of connected TV (CTV)
ad experiences were delivered on smart TVs and Blu-ray players. Although
the market for standalone over-the-top (OTT) streaming devices has
grown, a smart TV is one of the primary ways users may access OTT and
streaming content on a television. eMarketer estimates that smart TVs
specifically – i.e., televisions with built-in internet connectivity
that do not require a standalone device – are used today in the US by
94.8 million people, which represents the majority (approximately 51.9%)
of all CTV users in 2018. This figure is projected to rise 119 million
people by 2022, representing approximately 58.3% of all CTV users.1

As smart TV ownership and CTV viewing continues to rise, innovative
monetization models are rapidly emerging to reach a growing audience of
cord cutters and cord-nevers,” said Jorg Nowak, Senior Vice President of
Global Sales, RhythmOne. “The ability for our Smart TV Impression Units
to reach audiences – sometimes as the ‘last stop’ before entering non-ad
supported streaming services – is invaluable for advertisers as a way
to engage with these hard to reach consumers on the biggest screen in
the home.”

YuMe by RhythmOne’s Smart TV Impression Units run in highly visible
positions throughout the viewing experience, including the TV’s home
screen, content store, and apps, as viewers look for and browse content.
They also offer a variety of available post-click actions such as
click-to-video, click-to-website, click-to-custom micro-site, and
click-to-app, all of which are full-screen experiences. This ad unit is
particularly effective when trying to get in front of consumers who are
about to enter non-ad-supported content.

Smart TV Impression Units serve three key categories of media buyers:

  • Digital Display Media Buyers seeking to extend digital
    cross-screen campaigns with unique, high-impact smart TV display
    opportunities.
  • Digital Video Media Buyers who want to add efficiency and
    incremental reach to existing video campaigns.
  • Connected TV Media Buyers looking to deliver high-impact
    engagement with unique audiences (e.g., cord cutters and cord-nevers)
    on CTV devices.

The features of Smart TV Impression Units include:

  • Smart TV Impact. Delivery of ads across multiple OEMs, and
    includes unique ad formats only available through this offering.
    Currently available for US campaigns.
  • Smart TV Takeover. 100% share-of-voice on OEM-connected
    devices. These are increasingly popular across brand categories to
    help achieve campaign objectives including product launches, tune-in
    campaigns (show/movie releases), and driving viewers to an app
    supported in the OEM native app store. Available in North America.
  • Smart TV National. Broad reach to help maximize audience
    extension for linear TV or digital campaigns. Available in North
    America and Latin America.
  • Smart TV Geo-targeted. Increased scale targeted at the DMA
    level. Available in North America.

1eMarketer: US
Smart TV Users and Penetration
, July 2018.

About RhythmOne

RhythmOne drives engagement between advertisers and targeted audiences –
resulting in real, measurable business outcomes. We offer
fully-integrated, cross-screen solutions that span desktop, mobile, and
connected TV (“CTV”) across high-impact video, rich media, display,
social, and native advertising formats – helping advertisers reach
high-propensity audiences wherever and however they consume content. The
connections we make are further enhanced through unique audience data
and powered by our unified programmatic platform, RhythmMax. RhythmMax
includes RhythmGuard, a proprietary verification and brand safety
filtering technology that screens underperforming and suspicious traffic
before it reaches the marketplace. This end-to-end platform – coupled
with the world-class service of our account teams – is designed to
provide more direct, efficient, and effective connections, driving ROI
for advertisers and publishers. Founded in 2004 in the UK, RhythmOne is
headquartered in San Francisco with offices in the US, UK, Europe, APAC,
and Canada. For more information, please visit www.rhythmone.com.

Forward-Looking Statement

This press release contains forward-looking statements, including those
in management quotations. In some cases, you can identify
forward-looking statements by the words “may,” “will,” “expect,”
“intend,” “plan,” “objective,” “anticipate,” “believe,” “estimate,”
“predict,” “project,” “potential,” “continue” and “ongoing,” or the
negative of these terms, or other comparable terminology intended to
identify statements about the future. All statements other than
statements of historical fact are statements that could be
forward-looking statements, including, but not limited to, statements
regarding the adoption of smart TV and the benefits of this offering.
These forward-looking statements are subject to risks and uncertainties,
assumptions and other factors that could cause actual results and the
timing of events to differ materially from future results that are
expressed or implied in the forward-looking statements. Factors that
could cause or contribute to such differences include the dynamic and
rapidly evolving sector, as well as the highly competitive industry that
RhythmOne operates in, which make it difficult to evaluate prospects.
These and other risk factors are discussed in RhythmOne’s Annual Report
for the period ended March 31, 2018. The forward-looking statements in
this press release are based on information available to RhythmOne as of
the date hereof, and we assume no obligation to update any
forward-looking statements.

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