NEW YORK–(BUSINESS WIRE)–Today in celebration of #GivingTuesday and JetBlue’s (NASDAQ: JBLU)
commitment to volunteerism and community service, the airline flew a
plane full of do-gooders to “Destination Good,” the Dominican Republic.
Winners of JetBlue’s #CheckInForGood contest were so committed to good,
they agreed to join JetBlue on a volunteer trip during JetBlue For Good
Month without knowing the destination. Volunteers arrived at New York’s
JFK International Airport and were surprised with the reveal of the
location just moments before boarding JetBlue’s newest special livery –
JetBlue For Good.
Nearly 100 volunteers including contest winners and their guests took
off for the Dominican Republic to participate in a four-day service trip
alongside some of JetBlue’s crewmembers and non-profit partners, with
projects taking place in La Romana and Punta Cana. JetBlue is the
largest airline serving the Dominican Republic since it first started
service to the island destination in 2004.
Volunteers were surprised with a special send-off at JetBlue’s Terminal
5, as the airline also revealed its new JetBlue For Good aircraft. This
plane celebrates the hundreds of thousands of hours JetBlue crewmembers
have dedicated to doing good in the airline’s 100+ communities.
“We’re excited to celebrate and empower our customers and crewmembers to
join us in doing good,” said Icema Gibbs, director of corporate social
responsibility, JetBlue. “We picked Giving Tuesday, the international
day of giving, to send volunteers on a service trip to give back in one
of our key communities – the Dominican Republic – to symbolize all of
the good we do throughout the year.”
On the ground in “Destination Good” – Once the JetBlue For Good
aircraft lands in the Dominican Republic, volunteers will take part in
three days of volunteerism with each day dedicated to one of JetBlue For
Good’s pillars: youth and education, community and the environment.
Activities will include projects ranging from renovating a local school,
to beautifying a community play space and building buoys to protect
coral reef beds.
Details on the JetBlue For Good pillars and Destination Good service
Youth and Education – In partnership
Dream Project, an organization that provides quality
education in the Dominican Republic, Destination Good volunteers will
help renovate a school which helps children with disabilities prepare
to transition to general school. In addition to a new roof provided by
JetBlue, volunteers will repaint the facility, renovate the library
and host a book fair for local children and families.
Community – Supporting the Paradisus
by Meliá, which is launching a ”Volunteer Vacations” program for
resort guests in 2019, Destination Good volunteers will be making
much-needed updates to a local school, including the addition of a
play space for the community children. Together, the group will be
beautifying the surrounding wall with a large paint project, as well
as upgrading the existing basketball court. A donation of basketballs
and other play equipment will be made to the school.
The Environment – In
collaboration with Fundemar,
an organization dedicated to the conservation of marine ecosystems of
the Dominican Republic, volunteers will assist in building 65 buoys
that will protect coral reef beds. Coral reefs are gravely threatened
by climate change and other pressures such as marine pollution. In
2012 FUNDEMAR started a program of coral reef restoration, which
includes coral nurseries, rescue centers and transplant zones, as a
mechanism to promote the coral’s resilience to climate change.
The new JetBlue For Good branded aircraft – Good is in JetBlue’s
DNA. At the center of the plane’s paint scheme are sketches of
crewmembers who power JetBlue’s mission of Inspiring Humanity®
each day. Designed by a cross-section of crewmembers representing the
airline’s mission, the plane showcases JetBlue For Good’s three pillars.
For a behind-the-scenes on the painting of the aircraft, visit https://youtu.be/Pngy1V7fYq0.
“Our mission and focus on giving extends well beyond just one day,” said
Gibbs. “The new JetBlue For Good aircraft was designed to inspire our
customers and crewmembers throughout our network to think about what
they can do to make their community a better place.”
The Airbus A320 aircraft will spread the message that JetBlue is up for
good as it travels throughout the airline’s network in the U.S., Latin
America and the Caribbean. The livery depicts crewmembers peeling back a
curtain to reveal an array of illustrations symbolizing the airline’s
unique culture and many of the causes JetBlue and its customers and
crewmember are passionate about including:
Heart: The airline’s Caring and
Ladder: Everything laddering up to
JetBlue’s mission-driven purpose.
Seesaw: JetBlue For
Youth and Education
Test Tubes, Computer Code,
Magnifying Glass, Backpack, Paper Airplane, Pencil: Represents the
airline’s and the JetBlue Foundation’s focus on nurturing the next
generation of aviators with in-kind support, mentoring,
internships and other initiatives.
the unique opportunities JetBlue creates to help fulfill dreams through
partnerships with organizations like Make-A-Wish.
Through its Soar With Reading program, JetBlue has provided more than
$3.1 million of books to kids in areas known as book deserts, areas
where children have limited access to books.
Hammer, Shovel, Swing: Over the past 12
years, JetBlue has built
29 playgrounds together with its partners at KaBOOM!
Represents the many charity walks, runs, bike rides and parades
JetBlue’s crewmembers proudly participate in each year.
piece: Represents JetBlue’s Blue Horizons for Autism initiative,
in which crewmembers help individuals with autism better prepare for
Recycling decal: Showcases JetBlue’s
commitment to onboard recycling.
Growing plants, Leaf,
Flower/Rain: Encourages a healthy planet through programs like
Coral Reefs/Ocean Clean Up: Inspires
support for and preserving natural resources to keep our business
JetBlue launched its second annual #CheckInForGood
contest in October, inviting U.S. customers to #CheckInForGood
for the chance to roll up their sleeves and volunteer with JetBlue and
its non-profit partners Destination Good – an undisclosed mystery
destination. The contest received more than 40,000 entries from
customers who were eager to share why doing good and volunteering is
important to them.
JetBlue selected the Dominican Republic as the surprise destination to
build upon the variety of efforts it has conducted over the years in the
five destinations it serves throughout the island.
All-inclusive accommodations for Destination Good volunteers in the
Dominican Republic are being provided by Paradisus Palma Real Resort in
JetBlue is New York’s Hometown Airline®, and a leading carrier
in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando,
and San Juan. JetBlue carries more than 40 million customers a year to
100+ cities in the U.S., Caribbean, and Latin America with an average of
1,000 daily flights. For more information please visit jetblue.com.
ABOUT THE DREAM PROJECT
The DREAM Project provides more than 800,000 hours of quality education
to more than 7,500 children through 14 different programs across 27
communities in the Dominican Republic. DREAM’s programs focus on early
childhood education, high quality primary education, and holistic youth
development and consist of neonatal education, preschools, after school
supplemental and remedial education, at-risk youth programs, summer
schools and camps, fixed and mobile libraries, computer labs,
age-appropriate free books for thousands of children, vocational
training and more.
The DREAM Project works closely with community members and public school
staff to assess local needs, establish quality education programs that
address those needs, and provide continuous support to schools, teachers
and community members to ensure success over the long-term. In addition,
DREAM programs indirectly benefit thousands more each year by reaching
our students’ family members, social networks and their extended
communities. For more information, visit www.dominicandream.org.
FUNDEMAR is an organization dedicated to the promotion of the
sustainable use of marine resources and ecosystems through research,
education, and the development of conservation projects. Staffed with a
multidisciplinary team of biologists, ecologists, and educators capable
of acting with scientific rigor and a network of service-minded local
and international volunteers, the organization is able to mobilize its
knowledge, resources, and efforts in support of its goals.
FUNDEMAR possesses the ability to influence and mobilize actions and
opinions in key aspects of its missions such as national marine resource
and ecosystem conservation and the protection of coastal resources
alongside local communities. For more information, visit www.fundemardr.org.
ABOUT PARADISUS BY MELIÁ
Paradisus by Meliá is a luxurious, all-inclusive hotel brand owned and
managed by Meliá Hotels International, one of the most successful
family-owned hotel companies worldwide. The properties are located in
some of the world’s most breathtaking destinations, as well as emerging
hotspots, offering the ultimate guest experience. The luxury hotel brand
currently has 11 hotels in Cuba, Dominican Republic and Mexico, such as
Paradisus Palma Real and Paradisus Punta Cana (Dominican Republic),
Paradisus Cancun, Paradisus Playa del Carmen and Paradisus Los Cabos
(Mexico), all surrounded by stunning gardens, with beach-front views
that reflect the natural beauty of the destination. 2018 and 2019 will
see new openings in Mexico, Costa Rica and Cuba. Committed to health and
well-being and environmentally conscious, each resort offers a range of
authentic, personalized, Life Enriching Experience activities such as
yoga, YHI Spa treatments, water sports and cooking classes. Guests are
encouraged to immerse themselves in local experiences, from guided tours
and offsite excursions to a superior culinary program available at each
resort. Paradisus by Meliá offers unique room categories and luxury
upgrade options, including Royal Service (adults only) and Family
Concierge (families only), which are ideal for a wide range of guests:
couples, family holidays, weddings and business trips.