Surprise! JetBlue Reveals the Location of ‘Destination Good’ and Takes Its Mission of Inspiring Humanity® to New Heights

NEW YORK–(BUSINESS WIRE)–Today in celebration of #GivingTuesday and JetBlue’s (NASDAQ: JBLU)
commitment to volunteerism and community service, the airline flew a
plane full of do-gooders to “Destination Good,” the Dominican Republic.
Winners of JetBlue’s #CheckInForGood contest were so committed to good,
they agreed to join JetBlue on a volunteer trip during JetBlue For Good
Month without knowing the destination. Volunteers arrived at New York’s
JFK International Airport and were surprised with the reveal of the
location just moments before boarding JetBlue’s newest special livery –
JetBlue For Good.

Nearly 100 volunteers including contest winners and their guests took
off for the Dominican Republic to participate in a four-day service trip
alongside some of JetBlue’s crewmembers and non-profit partners, with
projects taking place in La Romana and Punta Cana. JetBlue is the
largest airline serving the Dominican Republic since it first started
service to the island destination in 2004.

Volunteers were surprised with a special send-off at JetBlue’s Terminal
5, as the airline also revealed its new JetBlue For Good aircraft. This
plane celebrates the hundreds of thousands of hours JetBlue crewmembers
have dedicated to doing good in the airline’s 100+ communities.

“We’re excited to celebrate and empower our customers and crewmembers to
join us in doing good,” said Icema Gibbs, director of corporate social
responsibility, JetBlue. “We picked Giving Tuesday, the international
day of giving, to send volunteers on a service trip to give back in one
of our key communities – the Dominican Republic – to symbolize all of
the good we do throughout the year.”

On the ground in “Destination Good” – Once the JetBlue For Good
aircraft lands in the Dominican Republic, volunteers will take part in
three days of volunteerism with each day dedicated to one of JetBlue For
Good’s pillars: youth and education, community and the environment.
Activities will include projects ranging from renovating a local school,
to beautifying a community play space and building buoys to protect
coral reef beds.

Details on the JetBlue For Good pillars and Destination Good service
project include:

  • Youth and Education – In partnership
    with The
    Dream Project
    , an organization that provides quality
    education in the Dominican Republic, Destination Good volunteers will
    help renovate a school which helps children with disabilities prepare
    to transition to general school. In addition to a new roof provided by
    JetBlue, volunteers will repaint the facility, renovate the library
    and host a book fair for local children and families.
  • Community Supporting the Paradisus
    by Meliá,
    which is launching a ”Volunteer Vacations” program for
    resort guests in 2019, Destination Good volunteers will be making
    much-needed updates to a local school, including the addition of a
    play space for the community children. Together, the group will be
    beautifying the surrounding wall with a large paint project, as well
    as upgrading the existing basketball court. A donation of basketballs
    and other play equipment will be made to the school.
  • The EnvironmentIn
    collaboration with Fundemar,
    an organization dedicated to the conservation of marine ecosystems of
    the Dominican Republic, volunteers will assist in building 65 buoys
    that will protect coral reef beds. Coral reefs are gravely threatened
    by climate change and other pressures such as marine pollution. In
    2012 FUNDEMAR started a program of coral reef restoration, which
    includes coral nurseries, rescue centers and transplant zones, as a
    mechanism to promote the coral’s resilience to climate change.

The new JetBlue For Good branded aircraft – Good is in JetBlue’s
DNA. At the center of the plane’s paint scheme are sketches of
crewmembers who power JetBlue’s mission of Inspiring Humanity®
each day. Designed by a cross-section of crewmembers representing the
airline’s mission, the plane showcases JetBlue For Good’s three pillars.
For a behind-the-scenes on the painting of the aircraft, visit

“Our mission and focus on giving extends well beyond just one day,” said
Gibbs. “The new JetBlue For Good aircraft was designed to inspire our
customers and crewmembers throughout our network to think about what
they can do to make their community a better place.”

The Airbus A320 aircraft will spread the message that JetBlue is up for
good as it travels throughout the airline’s network in the U.S., Latin
America and the Caribbean. The livery depicts crewmembers peeling back a
curtain to reveal an array of illustrations symbolizing the airline’s
unique culture and many of the causes JetBlue and its customers and
crewmember are passionate about including:

  • JetBlue’s DNA
    Heart: The airline’s Caring and
    Passion values.
    Ladder: Everything laddering up to
    JetBlue’s mission-driven purpose.
    Seesaw: JetBlue For
    Good’s pillars.
  • Youth and Education
    Test Tubes, Computer Code,
    Magnifying Glass, Backpack, Paper Airplane, Pencil:
    Represents the
    airline’s and the JetBlue Foundation’s focus on nurturing the next
    generation of aviators with in-kind support, mentoring,
    internships and other initiatives.
    Star: Showcases
    the unique opportunities JetBlue creates to help fulfill dreams through
    partnerships with organizations like Make-A-Wish
    Through its Soar With Reading program, JetBlue has provided more than
    $3.1 million of books to kids in areas known as book deserts, areas
    where children have limited access to books.
  • Community
    Hammer, Shovel, Swing: Over the past 12
    years, JetBlue has built
    29 playgrounds
    together with its partners at KaBOOM!
    Represents the many charity walks, runs, bike rides and parades
    JetBlue’s crewmembers proudly participate in each year.
    Represents JetBlue’s Blue Horizons for Autism initiative,
    in which crewmembers help individuals with autism better prepare for
    future travel.
  • Environment
    Recycling decal: Showcases JetBlue’s
    commitment to onboard recycling.
    Growing plants, Leaf,
    Encourages a healthy planet through programs like
    Coral Reefs/Ocean Clean Up: Inspires
    support for and preserving natural resources to keep our business
    running smoothly.

JetBlue launched its second annual #CheckInForGood
in October, inviting U.S. customers to #CheckInForGood
for the chance to roll up their sleeves and volunteer with JetBlue and
its non-profit partners Destination Good – an undisclosed mystery
destination. The contest received more than 40,000 entries from
customers who were eager to share why doing good and volunteering is
important to them.

JetBlue selected the Dominican Republic as the surprise destination to
build upon the variety of efforts it has conducted over the years in the
five destinations it serves throughout the island.

All-inclusive accommodations for Destination Good volunteers in the
Dominican Republic are being provided by Paradisus Palma Real Resort in
Punta Cana.


JetBlue is New York’s Hometown Airline®, and a leading carrier
in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando,
and San Juan. JetBlue carries more than 40 million customers a year to
100+ cities in the U.S., Caribbean, and Latin America with an average of
1,000 daily flights. For more information please visit


The DREAM Project provides more than 800,000 hours of quality education
to more than 7,500 children through 14 different programs across 27
communities in the Dominican Republic. DREAM’s programs focus on early
childhood education, high quality primary education, and holistic youth
development and consist of neonatal education, preschools, after school
supplemental and remedial education, at-risk youth programs, summer
schools and camps, fixed and mobile libraries, computer labs,
age-appropriate free books for thousands of children, vocational
training and more.

The DREAM Project works closely with community members and public school
staff to assess local needs, establish quality education programs that
address those needs, and provide continuous support to schools, teachers
and community members to ensure success over the long-term. In addition,
DREAM programs indirectly benefit thousands more each year by reaching
our students’ family members, social networks and their extended
communities. For more information, visit


FUNDEMAR is an organization dedicated to the promotion of the
sustainable use of marine resources and ecosystems through research,
education, and the development of conservation projects. Staffed with a
multidisciplinary team of biologists, ecologists, and educators capable
of acting with scientific rigor and a network of service-minded local
and international volunteers, the organization is able to mobilize its
knowledge, resources, and efforts in support of its goals.

FUNDEMAR possesses the ability to influence and mobilize actions and
opinions in key aspects of its missions such as national marine resource
and ecosystem conservation and the protection of coastal resources
alongside local communities. For more information, visit


Paradisus by Meliá is a luxurious, all-inclusive hotel brand owned and
managed by Meliá Hotels International, one of the most successful
family-owned hotel companies worldwide. The properties are located in
some of the world’s most breathtaking destinations, as well as emerging
hotspots, offering the ultimate guest experience. The luxury hotel brand
currently has 11 hotels in Cuba, Dominican Republic and Mexico, such as
Paradisus Palma Real and Paradisus Punta Cana (Dominican Republic),
Paradisus Cancun, Paradisus Playa del Carmen and Paradisus Los Cabos
(Mexico), all surrounded by stunning gardens, with beach-front views
that reflect the natural beauty of the destination. 2018 and 2019 will
see new openings in Mexico, Costa Rica and Cuba. Committed to health and
well-being and environmentally conscious, each resort offers a range of
authentic, personalized, Life Enriching Experience activities such as
yoga, YHI Spa treatments, water sports and cooking classes. Guests are
encouraged to immerse themselves in local experiences, from guided tours
and offsite excursions to a superior culinary program available at each
resort. Paradisus by Meliá offers unique room categories and luxury
upgrade options, including Royal Service (adults only) and Family
Concierge (families only), which are ideal for a wide range of guests:
couples, family holidays, weddings and business trips.