Albert Names Mark Kirschner, Former CMO of eBay Enterprise, The Trade Desk and Rakuten, Its New Chief Marketing Officer

NEW YORK–(BUSINESS WIRE)–Albert Technologies (LSE: ALB.L), the world’s first and only fully
autonomous AI-as-a-service platform for marketers, today announced Mark
Kirschner its new Chief Marketing Officer (CMO). Kirschner joins Albert
after serving as CMO of eBay Enterprise and The Trade Desk, and Vice CMO
of Global Marketing at Rakuten, an $18 Billion global ecommerce
marketplace based in Tokyo. As CMO, Kirschner will focus on building and
refining Albert’s global marketing infrastructure, driving adoption
across global consumer brands and expanding the company’s growing
partnership program.

Kirschner has spent the last two decades carving out a reputation for
building and scaling marketing and product programs for rapid-growth
start-ups, as well as new ventures within global corporations. His work
has been widely recognized domestically and internationally. In 2015,
while working for eBay Enterprise, he was named one of the “100 Most
Innovative CMOs in the World.” In 2016, he was instrumental to what was
widely lauded as the
most successful adtech IPO of 2016
, having designed and executed the
communications plan around The Trade Desk’s IPO (NASDAQ: TTD). In 2010,
Kirschner was the first employee from an acquisition to be made an
executive officer at the 10,000-person ecommerce company Rakuten in
Tokyo, where he handled consumer and merchant marketing for marketplaces
in 14 countries.

Kirschner now joins Albert Technologies, two years after the 2016 U.S.
launch of its autonomous AI technology Albert and its 2015 IPO on the
London Stock Exchange’s AIM market. Albert now manages cross channel
orchestration of paid search, social and programmatic campaigns for some
of the world’s leading brands, evolving them and discovering
opportunities as it does so. As Albert continues to gain traction with
enterprise-level retail, financial services, travel and FMCG brands—and
expands its relationships with agencies and partners—Kirschner will
evolve its go-to-market strategy for an evolving client base.

Mark will play a pivotal role in our growth as we increase our level of
engagements with large global brands and partners,” said Or Shani, CEO
and Founder of Albert. “His experience and expertise make him an ideal
fit for our leadership team, and I am confident he will make an
immediate impact. We are thrilled to welcome him to the Albert team.”

AI transformation is a huge opportunity for consumer marketers. Brands
and their agencies are discovering that AI can create enormous benefits
for digital teams that are held back by lack of resources, data overload
or overly complex tech stacks,” said Kirschner. “AI is no longer for
super early adopters. Today, our clients are using it to deliver results
in the complex cross-channel digital landscape, creating individualized
customer experiences at a pace and scale that only a machine can manage.
There’s no reason for marketers to spend so much time manually crunching
data or trying to anticipate consumer journeys when AI can empower them
with the capability to execute their vision across an entire paid
campaign in real time.”

About Albert™

Albert, created by Albert Technologies, LTD. (AIM: ALB.L), is the
world’s first and only fully autonomous marketing AI. The
enterprise-level artificial intelligence platform drives digital
marketing campaigns from start to finish for some of the world’s leading
brands. Albert enables businesses to master the data and technology
complexities of digital marketing—not just by replicating their existing
efforts, but by executing them at a pace and scale not possible by human
teams. “He” accomplishes this by wading through mass amounts of data,
converting this data into insights, and autonomously acting on these
insights, across channels, devices and formats, in real time. Brands
such as Harley Davidson, Natori, Cosabella and Dole Asia credit Albert
with significantly increased sales, an accelerated path to revenue, the
ability to make more informed investment decisions, and reduced
operational costs. For more information, visit albert.ai.

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