BBC’s Dynasties: Increase in Kenya holiday searches after lion episode

The Attenborough effect: Travel firm reports increase in Kenya holiday searches following lion episode of BBC’s Dynasties

  • Sunday’s episode of Dynasties featured lions in the Masai Mara reserve in Kenya
  • Since airing, a travel firm has seen a 16% increase in holiday searches for Kenya  
  • The show, fronted by Sir David Attenborough, follows five endangered animals 

Jennifer Newton for MailOnline

A travel firm has reported an increase in holiday searches for Kenya following the lion episode of Sir David Attenborough’s latest BBC series, Dynasties.

The show, which is currently airing every Sunday, follows true stories of five of the world’s most celebrated, yet endangered animals.

And Sunday’s installment saw documentary makers feature a pride of lions in Kenya’s iconic Masai Mara reserve.

A travel firm has reported a 16 per cent increase in holiday searches for Kenya following the lion episode on the BBC show Dynasties, which aired on Sunday night 

A travel firm has reported a 16 per cent increase in holiday searches for Kenya following the lion episode on the BBC show Dynasties, which aired on Sunday night 

Holiday specialist Travelbag said that the day after the show aired there was a 16 per cent increase in views on the Kenya page of its website compared to the same day the previous week.

Paul Hopkinson, marketing director at Travelbag, said it appears to show that the lion episode has inspired British holidaymakers to look into taking an African getaway.

He explained: ‘Sir David Attenborough has been inspiring viewers to take wildlife holidays for decades and last weekend’s lion episode was truly spectacular!

‘It’s exciting to see the impact Dynasties has had on travellers in educating them on these species and inspiring them to see these incredible creatures first-hand in their natural habitat.’

Dynasties, the latest five-part series, follows on from the widely popular Planet Earth and Blue Planet series and explores the lives of different tribes in the animal kingdom as they fight for survival.

After Sunday night’s lion episode, viewers took to Twitter as hunting scenes played out, with the big cats becoming both predator and prey.

Dynasties, featuring Sir David Attenborough, pictured, follows true stories of five of the world's most celebrated, yet endangered animals

Dynasties, featuring Sir David Attenborough, pictured, follows true stories of five of the world’s most celebrated, yet endangered animals

And when the pride was poisoned by humans tearful TV fans revealed their heartache on social media.

To protect livestock farmers in Africa sometimes use toxic meat where the lions hunt in a bid to kill them off.

In the show, a one-year-old cub was poisoned by the toxic meat. The mother, and leader of the pride, was forced to leave him to die, as she moves forward with the rest of her hungry cubs.

The show ended with Attenborough’s narration saying: ‘Eventually, it becomes clear, nothing more can be done for him’. 


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