Clear Eyes® to Continue Expanding Its #MyShiningMoment Initiative at “Know Your Value” 2018 Event in San Francisco

NEW YORK–(BUSINESS WIRE)–Clear
Eyes®
, the #1 selling brand of eye drops, today announced its
sponsorship of the “Know Your Value” event, taking place on Dec.
1 at the Fairmont Hotel in San Francisco, CA. The sponsorship will serve
as an extension of Clear Eyes®’ successful #MyShiningMoment
initiative, a movement about empowering people in business and in life
to achieve and realize their own shining moment.

Started in 2014, the “Know Your Value” movement is designed to
create and support an empowered and inclusive community that helps all
women recognize, and be recognized for, their personal and professional
value by developing and inspiring their individual growth. Inspired by
MSNBC’s “Morning Joe” co-host and author Mika Brzezinski’s New York
Times
best-selling book, Knowing Your Value, this
year’s conference will feature prominent public figures, business women,
media personalities and celebrities alike, including Academy
Award-Winning actress Mira Sorvino, NBC News’ Natalie Morales,
Time’s Up CEO Lisa Borders, and U.S. Senator Kamala Harris
to name a few.

“We are so appreciative of Clear Eyes®’ support of ‘Know Your Value,’”
said founder Mika Brzezinski. “I salute them in continuing to help
empower and support women who are looking to realize their professional
and personal dreams.”

“‘Know Your Value’ is an ideal program for our brand to align with, as
it shares a similar mission to Clear Eyes®’ #MyShiningMoment. This forum
allows us to continue engaging with people to share their unique stories
about when they truly shined,” said Craig Rudner, Brand Director of Eye
Care at Prestige Consumer Healthcare. “Whether it be landing that dream
job, getting a promotion or becoming a parent for the first time, the
goal of the #MyShiningMoment initiative is to help inspire everyone to
see and be the best version of themselves.”

As part of the sponsorship, Clear Eyes® will host a series of
interactive brand experiences throughout the enriching conference,
including having renowned eye photographer, Bridges Aderhold — who has
photographed more than 14,000 people’s eyes around the world — provide
conference attendees with the unique opportunity to get their eye
portrait taken. The brand will also be hosting a Networking Lunch, where
attendees can share their shining moment, serving as a conversation
starter to facilitate networking among the group members. Other brand
experiences include capturing the “Shining Moments” of the event’s
speakers and attendees on camera and encouraging them to share these
moments with their followers.

About #MyShiningMoment

#MyShiningMoment
is a campaign Clear Eyes® introduced last year, where the brand sat down
with people from diverse backgrounds to share and capture their shining
moment and stories as told through their eyes. Clear Eyes®’
#MyShiningMoment activations have popped up this year at various events
around the country including the Nolcha Shows during New York Fashion
Week; Dress for Success®’ Annual Success Summit in Miami; as well as two
independent #MyShiningMoment pop-up galleries hosted in New York. To see
stories and images of Clear Eyes®’ #MyShiningMoment events, as
well as shining moments from the “Know Your Value” event on Dec.
1, please visit www.cleareyes.com/myshiningmoment
.

Social Media: @ClearEyes #MyShiningMoment

**Photo images available here or
upon request.**

About Clear Eyes®

Clear Eyes® is the #1 selling brand of eye drops. The brand
offers a wide range of eye drops with the right balance of ingredients
to relieve eye irritation and active lubricants in every drop to provide
up to 12 hours of soothing comfort. Clear Eyes® products are
available over the counter at drug, grocery, mass retail, club and
convenience stores nationwide. For more information, visit www.cleareyes.com.

About Prestige Consumer Healthcare, Inc.

The Company markets and distributes brand name over-the-counter
healthcare products throughout the U.S. and Canada, Australia, and in
certain other international markets. The Company’s brands include
Summer’s Eve® and Monistat® women’s health products, BC® and
Goody’s® pain relievers, Clear Eyes® eye care
products, DenTek® specialty oral care products, Dramamine® motion
sickness treatments, Chloraseptic® sore throat treatments,
Compound W® wart treatments, Little Remedies® pediatric
over-the-counter products, The Doctor’s® NightGuard® dental
protector, Efferdent® denture care products, Luden’s® throat
drops, Debrox® earwax remover, Gaviscon® antacid
in Canada, and Hydralyte® rehydration products and the Fess® line
of nasal and sinus care products in Australia. Visit the Company’s
website at www.prestigebrands.com.

About “Know Your Value”

Inspired by Mika Brzezinski’s New York Times best-selling book, “Know
Your Value” is a nationwide movement. Founded in 2014, “Know Your Value”
is designed to create and support an empowered and inclusive community
that helps all women recognize, and be recognized for, their personal
and professional value by developing and inspiring their individual
growth. The “Know Your Value” event series has sold-out venues across
the United States and featured sessions by female leaders, experts and
newsmakers, including Laura Brown, Vanessa De Luca, Donny Deutsch, EMME,
Sharon Epperson, Willie Geist, Sen. Kirsten Gillibrand, Phil Griffin,
Chris Jansing, Tracy Anderson, Hoda Kotb, Cindi Leive, Sen. Claire
McCaskill, Andrea Mitchell, Michele Norris, Sarah Jessica Parker, Jane
Pauley, Ambassador Samantha Power, Rachael Ray, Joe Scarborough, Brooke
Shields, Martha Stewart, André Leon Talley, Meredith Vieira, Alex
Wagner, and Nicolle Wallace. Brzezinski’s expanded book “Know
Your Value: Women, Money, and Getting What You’re Worth
,” which
includes timely material, statistics and interviews, was released
September 25, 2018. For more information, visit KnowYourValue.com and
follow @MikaKYV365.

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