Controversial Author & Industry Strategist Nelson Griswold, President of Bottom Line Solutions, Exposes Healthcare’s Big Lie to CEOs

NEW YORK–(BUSINESS WIRE)–Controversial benefits industry thought leader and strategist Nelson
Griswold exposed healthcare’s Big Lie to CEOs at the recent C-Suite
Network’s exclusive Hero Club. Griswold, president of advisory firm
Bottom Line Solutions, revealed how healthcare’s middlemen – the
insurance companies and brokers – have deceived C-Suite executives for
decades to keep them out of the healthcare conversation. This Big Lie
has allowed healthcare costs to increase annually since 1960, costing
U.S. companies billions of dollars in higher insurance premiums while
generating billions in higher revenues for carriers and brokers.

“Healthcare’s Big Lie is responsible for the most egregious, mass lapse
of fiduciary responsibility in the history of American business,” said
Griswold, president of advisory firm Bottom Line Solutions and founder
of the ASCEND Summit. “But once they see through the Big Lie and take
control of their healthcare spend, CEOs and CFOs are reducing their
healthcare costs by 20-40 percent.”

Using government and company data, Griswold illustrated how rising
healthcare costs drive the increasing cost of health insurance and thus
higher revenues for insurance companies and brokers. Additionally,
Griswold discussed how:

  • Misaligned incentives ensure ever-increasing healthcare costs
  • The system forces employees to play Russian Roulette with company
    money and their own health
  • Companies give employees the riskiest corporate credit card in America

About Bottom Line Solutions: Bottom Line Solutions (BLS) is the
leading advisory helping employee benefits agencies adopt NextGeneration
Benefits strategies that control and reduce healthcare costs, making
them sustainable and predictable. BLS published the Amazon Bestseller, BREAKING
THROUGH THE STATUS QUO: How Innovative Companies are Changing the
Benefits Game to Help Their Employees and Boost Their Bottom Line
, a
handbook for the C-Suite. BLS hosts the exclusive ASCEND Summit for top
benefits advisers. www.AttendASCEND.com

About the C-Suite Network: C-Suite Network™ is the world’s most
trusted network of C-Suite Leaders, with a focus on providing growth,
development and networking opportunities for business executives from
companies with annual revenues of $5 million or greater. Its exclusive
Hero Club is a private, invitation-only club for company CEOs committed
to ethical growth and community engagement. www.C-SuiteNetwork.com

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