McCormick Chooses Eversight’s Offer Innovation Suite to Drive Promotion Performance

PALO ALTO, Calif.–(BUSINESS WIRE)–Eversight,
the leader in AI-powered pricing and promotion software, announced today
that McCormick Company, Inc., a global leader in flavor, is using the
Eversight Offer
Innovation Suite
for a portion of its product portfolio.
Known for its ability to adapt and appeal to the consumer market,
McCormick now takes its promotions a step further by integrating
Eversight’s artificial intelligence (AI) technology to sense market
conditions, develop an optimized promotion portfolio, and track
promotion performance and compliance against plans.

“We continue to embrace new technologies to further customize and
personalize our offers to consumers. Eversight is one of many analytical
tools we leverage to increase the effectiveness and efficacy of our
pricing and promotions,” said Bill Simon, Vice President Sales,
McCormick Company. “We believe that Eversight’s AI-based technology
will help us deliver products that consumers love through promotions
that resonate with them. Eversight will be a central element of our
approach.”

Eversight has been recognized for delivering AI-powered tools to develop
precise promotion guidance tailored for shoppers and retailers. The
Eversight Offer
Innovation Suite
helps bring the massive consumer packaged goods
market, estimated to reach $760 billion in the U.S. alone by 2020, into
the digital age. Eversight comprehensively and effectively elevates the
promotion experience for shoppers, CPGs, and their retail partners
through features such as:

  • Market sensing: analyzes promotion performance and identifies
    which offers need to be optimized, enabled by third-party data
    integration and AI
  • Smart Offer Bank: develops outperforming promotions optimized
    for customer segments, specific retailers, or markets
  • Performance tracking: evaluates promotional execution and
    compliance with guidelines.

“We are delighted that a company as forward-thinking as McCormick
recognizes the value that our AI-based technology can add to their
promotional design, optimization, and performance,” said Jamie
Rapperport, co-founder and CEO of Eversight. “We look forward to working
with McCormick and developing smart promotions that resonate with
consumers and further elevate the McCormick brands.”

To learn more about how Eversight’s Offer Innovation Suite can help your
business, please visit https://eversightlabs.com/cpg/.

About McCormick

McCormick  Company, Incorporated is a global leader in flavor. With
$4.8 billion in annual sales, the company manufactures, markets and
distributes spices, seasoning mixes, condiments and other flavorful
products to the entire food industry – retail outlets, food
manufacturers and foodservice businesses. Every day, no matter where or
what you eat, you can enjoy food flavored by McCormick. McCormick Brings
the Joy of Flavor to Life™.

For more information, visit www.mccormickcorporation.com.

About Eversight

Eversight is the recognized leader in AI-powered pricing and promotions.
Global brands and retailers rely on the Eversight platform to optimize
pricing and respond to market conditions, deliver higher ROI on
promotional spend, and enable data-driven collaboration on investments.
Eversight is generating 10-25% improvement in sales volume at leading
customers such as Coca-Cola, Mars, and Molson Coors. Founded in 2013,
Eversight is headquartered in Palo Alto, California, with offices in
Chicago and New York.

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