Rashmi Vittal Joins Conversica as Chief Marketing Officer

, the leader in conversational artificial intelligence (AI) for
business, today announced the addition of Rashmi Vittal to the company’s
executive leadership team as its new chief marketing officer.

A veteran of pre-IPO and enterprise software as a service (SaaS)
companies, Vittal has domain expertise in customer identity used in
adtech and martech solutions, as well as experience bringing
early-generation natural language processing (NLP), text analytics and
machine learning solutions to market. In her new role, Vittal will
expand the marketing team to accelerate the next phase of growth at
Conversica, drive go-to-market strategy that creates tighter synergies
between marketing and sales, and enhance messaging as the company enters
into new markets.

“I’m very excited to bring Rashmi on board,” said Conversica CEO Alex
Terry. “She’s a proven leader who encourages cross-collaboration between
product, sales and marketing. She has rapidly scaled successful
businesses, and I know she will be a driving force in the future
expansion of the company.”

Prior to joining Conversica, Vittal led marketing for SAP Customer Data
Cloud after the successful acquisition of Gigya, a customer identity
management start-up, and was responsible for the integrated marketing
strategy, product marketing, and sales enablement. She has also held
various marketing leadership positions at IBM, Oracle and Neustar.

“I’m blown away by how enthusiastic, present and intellectually curious
Conversica customers are,” said Vittal. “It’s a testament to what the
company has built thus far and an essential reminder for me of what we
need to continue to do. Conversational AI is just scratching the
surface. There is so much potential for growth and expansion into new

About Conversica

Conversica is the leader in conversational AI for business and the only
provider of AI-driven lead engagement software for marketing and sales
organizations. The flagship Conversica® AI Sales Assistant
helps companies find and secure customers more quickly and efficiently
by automatically contacting, engaging, qualifying and following up with
leads via natural, two-way conversations. Used by more than 1,000
companies worldwide, Conversica’s sales assistants are built on a proven
and patented AI platform integrating natural language understanding
(NLU), natural language generation (NLG), and deep learning capabilities
and engage prospects over multiple communication channels and in
multiple languages. Recognized by Gartner as a Cool Vendor, Conversica
is a portfolio company of Providence Equity, Kennet Partners and Toba
Capital and is headquartered in Foster City, Calif. To learn more, visit conversica.com
and follow the company on Twitter,
and Facebook.