The US Insurance Advertising Market: Size, Trends & Forecasts (2018-2022) with Profiles for The Allstate Corporation, Berkshire Hathaway, The Progressive Corporation and MetLife

DUBLIN–(BUSINESS WIRE)–The “The
US Insurance Advertising Market: Size, Trends Forecasts (2018-2022)”

report has been added to ResearchAndMarkets.com’s
offering.

The US insurance advertising market has increased at a significant CAGR
over the years and projections are made that the market would rise in
the next four years, i.e. 2018-2022, tremendously.

The US insurance advertising market is expected to increase due to
growing disposable income per capita, increasing employment rate,
increasing smartphone and internet users, etc. Yet the market faces some
challenges such as high cost, strict regulations, phishing activities,
etc.

The insurance advertising market is dominated by few players, but there
are other new players, private label players as well. However, the
competition in the US insurance advertising market is dominated by The
Allstate Corporation, Berkshire Hathaway, The Progressive Corporation
and MetLife, who are also profiled with their financial information and
respective business strategies.

Companies Featured

  • The Allstate Corporation
  • Berkshire Hathaway Inc.
  • The Progressive Corporation
  • MetLife, Inc.

Key Topics Covered

1. Executive Summary

2. Introduction
2.1 Insurance: An Overview
2.1.1
Importance of Insurance
2.1.2 Types of Insurance
2.2 Insurance
Advertising: An Overview
2.2.1 Insurance Advertising Strategies
2.3
Insurance Advertising: Segmentation Overview
2.3.1 Basis Channels
of Insurance Advertising

3. The US Market Analysis
3.1 The US Insurance
Advertising Market: An Analysis
3.1.1 The US Insurance Advertising
Market by Value
3.1.2 The US Insurance Advertising Market by
Segment (Non-Health Insurance and Life Insurance)
3.2 The US
Insurance Advertising Market: Segment Analysis
3.2.1 The US
Non-Health Insurance Advertising Market by Value
3.2.2 The US
Online Non-Health Insurance Advertising Market by Value
3.2.3 The
US Offline Non-Health Insurance Advertising Market by Value
3.2.4
The US Life Insurance Advertising Market by Value
3.2.5 The US Life
Insurance Advertising Market by Channel (TV and Radio, Direct Marketing,
Print Media, Internet Marketing, Social Media, Mobile Marketing and
Other)
3.2.6 The US Direct Marketing Life Insurance Advertising
Market by Value
3.2.7 The US TV Radio Life Insurance Advertising
Market by Value
3.2.8 The US Print Media Life Insurance Advertising
Market by Value
3.2.9 The US Internet Marketing Life Insurance
Advertising Market by Value
3.2.10 The US Social Media Life
Insurance Advertising Market by Value
3.2.11 The US Mobile
Marketing Life Insurance Advertising Market by Value
3.2.12 The US
Other Life Insurance Advertising Market by Value

4. Market Dynamics
4.1 Growth Drivers
4.1.1
Rise in Urban Population
4.1.2 Increasing Disposable Income Per
Capita
4.1.3 Growing Internet Users
4.1.4 Declining
Unemployment Rate
4.1.5 Upsurge in Social Network Users
4.1.6
Increasing Smartphone Users
4.1.7 Growing Educated Population
4.2
Challenges
4.2.1 Involved High Cost
4.2.2 Difficult to Market
Intangibles
4.2.3 Strict Regulations
4.2.4 Phishing Activities
4.3
Market Trends
4.3.1 Growing Artificial Intelligence (AI)
4.3.2
Shift towards Robo-Advisors

5. Competitive Landscape
5.1 The US Insurance
Advertising Market Players by Spending
5.2 The US Insurance
Advertising Market Players by Media Spending
5.3 The US Insurance
Advertising Market Players Financial Comparison

6. Company Profiles
6.1 The Allstate Corporation
6.1.1
Business Overview
6.1.2 Financial Overview
6.1.3 Business
Strategy
6.2 Berkshire Hathaway Inc.
6.3 The Progressive
Corporation
6.4 MetLife, Inc.

For more information about this report visit https://www.researchandmarkets.com/research/rvqx3g/the_us_insurance?w=4

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