Baton Rouge Metropolitan Airport “It’s About Time” Campaign Receives North American Marketing Award

WASHINGTON–(BUSINESS WIRE)–Airports Council International-North America (ACI-NA) announced Baton
Rouge Metropolitan Airport as a 2018 winner for Video and Film
Productions for its campaign “It’s About Time,” released earlier this
year. This category recognizes best overall production of an airport
video, film, web commercial or television commercial.

“Our industry’s ability to tell the dynamic and compelling story of
airports is extremely important to helping us advance as an industry,”
said ACI-NA President and CEO Kevin M. Burke. “Airports like BTR are
going above and beyond in connecting with their passengers and
amplifying their message about the airport’s essential role in their
local communities. ACI-NA is delighted to applaud the innovative work
and the talented individuals who are telling our industry’s story.”

The Excellence in Airport Marketing, Communications and Customer Service
Awards recognize the quality of work, abundance of talent and creativity
within the marketing, communications and customer service field of the
airport industry.

“I’m honored that BTR has been acknowledged by our peers and the
industry for our excellence in marketing. With an overall increase in
passenger volume and new non-stop flights to Austin and Orlando, BTR is
growing in all the right ways,” said Mike Edwards, acknowledging the
first award received at BTR since his appointment as the Director of
Aviation.

The commercials can be viewed online at: https://www.flybtr.com/about-btr/videos

“Unlike some categories, this one was not awarded by airport size
classifications, so BTR was competing against the largest airports
throughout North America. We appreciate the excellent work by Covalent
Logic and the team at Digital FX in developing our “It’s About Time”
campaign,” said Jim Caldwell, Marketing, Public Relations, and Air
Service Development Manager at BTR.

ABOUT BTR

The Baton Rouge Metropolitan Airport is served by major network airlines
– American, Delta and United – with hub flights to Dallas, Houston,
Atlanta and Charlotte that provide access to destinations worldwide.
Regional air carrier ViaAir offers nonstop service to Austin and
Orlando. Baton Rouge Metropolitan Airport is the second largest airport
in the gulf region based on passenger volume and contributes $1.1
billion and 4,500 jobs to the Baton Rouge economy. The airport makes
100% of its operating revenue without taxing the local community,
creating a self-generated Enterprise Fund for its growth and development
to serve Louisiana. Learn more at flybtr.com.

ABOUT COVALENT LOGIC

Covalent Logic is an award-winning communications agency focused on the
intersection of graphic design, web development and corporate
communications. Covalent has planned and executed internal
communications and public relations campaigns with Fortune 5 companies
(not a typo), global media relations efforts for Fortune 500 companies
and transformational branding campaigns for start-ups. Covalent’s
specialty is change management, focused on mergers, acquisitions,
restructuring and innovation. Learn more at covalentlogic.com.

ABOUT AIRPORTS COUNCIL INTERNATIONAL-NORTH AMERICA

The Airports Council International-North America is the voice of North
American airports, representing local, regional and state governing
bodies that own and operate commercial airports in the United States and
Canada. ACI-NA is the largest of the five worldwide regions of the
Airports Council International. Our members represent more than 300
airports operating in the United States and Canada and nearly 400
aviation-related businesses. Learn more at airportscouncil.org.

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