Nintendo Will Take Number One Spot From Sony In 2019 Game Console Market, Says Strategy Analytics

MILTON KEYNES, England–(BUSINESS WIRE)–Nintendo is set to regain its leadership position in video game
consoles for the first time since 2009, according to the latest
projections from Strategy Analytics’
Home Devices
service. The report, Global
Game Console Market Forecast
, predicts that Nintendo will
sell 17.3 million Switch consoles worldwide in 2019, while Sony will
sell 17.1 million PS4 and PS4 Pro consoles. Microsoft will remain in
third place, selling 10.0 million Xbox One and Xbox One X devices. The
overall console market has performed well in 2018, with total global
sales reaching 46.1 million devices, the highest level since 2010.

Other key findings from the report include:

  • Sony is still the market leader in terms of consoles in use; it
    accounts for nearly half of all video games consoles in use, and 84%
    of these are now PS4 or PS4 Pro devices
  • Video game console ownership has been rising again in recent years;
    45% of North American homes and 20% of Western European homes now own
    at least one console
  • The global retail value of the games console business is predicted to
    reach $15.4bn in 2018, an increase of 7.6%
  • 2019 revenues are expected to decline by 10% as shipment volumes and
    prices fall
  • By 2023 revenues will return to 2018 levels, driven by the launch of
    next generation systems such as the PS5 and Xbox and Switch updates

, Director at Strategy Analytics, commented, “Contrary
to some expectations, the global TV games console market remains
healthy. Many pundits have written it off over the years, for reasons
ranging from the emergence of cloud gaming to the dominance of mobile
devices and the arrival of VR, but it refuses to die. In fact, there is
an argument that the enduring appeal of the TV games console, now in its
sixth decade, continues to demonstrate the weaknesses and limitations of
alternative games platforms.”

, Senior Analyst at Strategy Analytics, added,
“Console upgrade cycles continue, and the three-way battle between Sony,
Microsoft and Nintendo, which has been raging now for the best part of
two decades, shows no sign of abating as each platform owner discusses
its plans for updates and new generations. In partnership with
developers and driven by the ever-rising expectations of consumers we
fully expect these platform owners to continue to push the boundaries of
the large screen gaming experience for many more years to come.”

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory
services, consulting and actionable market intelligence for emerging
technology, mobile and wireless, digital consumer and automotive
electronics companies. With offices in North America, Europe and Asia,
Strategy Analytics delivers insights for enterprise success.