Over the past decade or so, rappers have developed their own luxury-brand lexicons through their signature songs. Migos burst out on the scene repping Versace, of course; A$AP Rocky solidified his devotion to Raf Simons last year; and even more recently, Cardi B eschewed designers like Gucci, Fendi, and Prada in favor of her beloved Fashion Nova on the song “She Bad.”
On Young Thug’s latest mixtape, Slime Language, there’s a song called “Chanel (Go Get It).” Despite having the historic fashion house in the title, Thug’s designer references in the song run the gamut: He says that “Anything she want she can get,” whether it’s Chanel, Fendi, a Birkin bag, Louis Vuitton, or studded Louboutins with the spikes.
Accordingly, in the track’s new music video directed by Elliott Sellers, Thug doesn’t just wear Chanel — he dons a purple-fringed white jacket, a Dries Van Noten set, a yellow bandana, and a hot-pink Balenciaga turtleneck with chains, a combination that’s quickly becoming his signature. Thug’s clearly got opulent taste, but he’s not yet tied to any one brand in particular. Wisely, he’s keeping his options open.