Capital One Growth Ventures Invests in Programmatic Direct Mail® with PebblePost, Joins Series C Investor Round Led by Advance Venture Partners

NEW YORK–(BUSINESS WIRE)–PebblePost,
the creator of Programmatic Direct Mail®, today announced Capital
One Growth Ventures
, Kickstart
Seed Fund
and other investors added funds to close out the company’s
Series C round, which now totals $31 million. As previously
announced
, Advance Venture Partners (AVP) led PebblePost’s Series C
round, which included prior investors RRE, Greycroft, Tribeca Venture
Partners, strategic investors, and angels and pioneers in digital media.

PebblePost provides brands with a simple, high-impact way to reach
shoppers at home with personalized, meaningful mail,” said Aman Sharma,
Partner, Capital One Growth Ventures. “The demand PebblePost is seeing
across core industries including retail, financial services, and
automotive is impressive. We are excited to support their goals of
diving deeper into new partner and vertical categories that are prime
for Programmatic Direct Mail® adoption.”

PebblePost is the first company to unite the power of digital
advertising and the performance of physical mail with Programmatic
Direct Mail®, a new marketing channel that turns online engagement into
direct, at-home interactions that drive purchase decisions. PebblePost’s
Programmatic Direct Mail® platform and solution integrate targeting,
algorithmic optimization, attribution and quantitative analysis to send
highly personalized direct mail to consumers.

We were impressed with the early adoption of PebblePost’s Programmatic
Direct Mail® by digitally native, direct-to-consumer brands like Boxed,
Parachute and TUMI, as well as established, marquee brands like Dyson,”
added David ibnAle, Managing Partner at AVP and PebblePost Board Member.
PebblePost’s early market penetration with today’s biggest brands
demonstrates the scale, technology innovation and high customer value
that are the hallmarks of successful startups in our portfolio.”

PebblePost plans to invest the new funds into its customer platform,
with enhancements to increase capabilities in the areas of attribution,
re-engagement and prospecting to help brands measure and optimize
campaigns. In addition, the company aims to expand its footprint across
new vertical and partner channels, giving all brands the simplest and
most powerful tool to convert shoppers into buyers.

Our clients are activating Programmatic Direct Mail® to achieve far
higher marketing performance goals than digital or direct mail channels
can provide,” said Lewis Gersh, CEO, PebblePost. “The new enhancements
to our platform have revealed that PebblePost is driving even higher
performance than we initially measured. We are thrilled to show brands
the unparalleled lift in conversions that takes place when they deploy a
campaign on our platform – not only online, but also in stores as we
help them drive omnichannel campaign success.”

About PebblePost®

PebblePost created Programmatic Direct Mail® to convert shoppers into
buyers with meaningful mail. We use real-time online interest and intent
data to send meaningful mail that influences at-home purchase decisions
and drives conversions across all purchase channels. Our patent pending
digital-to-direct mail platform integrates segmentation, campaign
management, advanced targeting, production, analytics and optimization.
PebblePost® is a venture-backed company based in NYC and San Francisco.

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