BURBANK, Calif.–(BUSINESS WIRE)–EstrellaTV, the only Spanish-language broadcast network in the U.S. with
ratings growth, announced today that for the November 2018 Sweeps it
ranks as the #3 Hispanic television network in all three main adult
demographics. EstrellaTV was the only Spanish-language broadcaster in
the U.S. that experienced growth among 18-34, 18-49 and 25-54 during
EstrellaTV continues to top and outpace Unimas as the #3
Spanish-language broadcaster in Prime Time*, consolidating its growth in
the Hispanic television landscape in the U.S. among three key
demographics. This marks the third straight month of its top 3 ranking,
which began in September and continued through November Sweeps. Of
particular note was EstrellaTV’s 10% audience share** of Prime Time
adult viewers, which is up from a 7% figure one year ago.
According to Nielsen, during November Sweeps, M-F 8-11P, EstrellaTV
experienced a +43% increase in A18-34, +14% in A18-49, and +8% in A25-54
as compared to same period last year. In stark contrast, each of its
competitors continued experiencing significant declines year over year
with Univision down -20% among A18-34, -10% in A18-49, and -9% in
A25-54; Telemundo -36% in A18-34, -31% in A18-49, and -27% in A25-54;
UniMas -52% in A18-34, – 51% in A18-49, and -53% in A25-54.
EstrellaTV continues to outpace its competitors with its winning
counterprogramming strategy and by offering innovative, entertaining and
relevant content to Hispanics living in the U.S. As the network
approaches its 10th anniversary milestone, its mission of
offering high quality productions that resonate with U.S. Latino
audiences is proving successful with viewers.
Source: Nielsen (MediaView), November 2018 Sweeps:
10/25/18-11/21/18 vs. November 2017 Sweeps 10/26/17-11/22/17, September
2018: 08/27/18-09/30/18 October 2018: 10/01/18-10/28/18
and Growth based on Live SD (000)s
* Prime based as MF 8P-11P. Adult Demos.
** Audience Share based on Adults 18-49. Share of Viewing Lives SD
About LBI Media, Inc.
LBI Media is the largest privately held, minority-owned Spanish-language
broadcaster in the United States, with ten television stations and
seventeen radio stations operating in top U.S. Hispanic markets. LBI
Media operates the EstrellaTV Network, Don Cheto Radio Network, Fenomeno
Studios MCN, Que Buena Radio and La Raza Radio. The Company produces
over 50 hours of original television programming at its Burbank
Television Studios each week. The EstrellaTV® programming catalog
consists of over 7,500 hours of original, Spanish-language television
programming in genres including talk, drama, comedy, variety, reality,
music and more. To learn more about LBI Media and see company updates,
please visit www.lbimedia.com.