The supermodel-turned-vlogger has launched the platform to give fans an inside look into her life as a businesswoman, activist and her philanthropic endeavours, as well as life in front of the camera.
“I want to show the world who I am and what I stand for,” says Campbell. “My hope is that when you engage with my channel that you are inspired by what you see, that it pushes you to be the best you can be, to do your part in the world and to pursue your dreams.”
First up, Being Naomi will livestream South Africa’s Global Citizen Festival on December 2. A feature entitled “My Journey”, in which Campbell will share the story of how she was discovered, will air on December 13. And, on January 3, she will share her New Year’s resolutions.
News of YouTube’s star-in-the-making follows the launch of Victoria Beckham’s own video channel, which promises “styling tutorials and lots of stuff from [the designer]”. Do two industry heavyweights-turned-presenters make a trend? Does YouTube fashion and beauty director Derek Blasberg just have incredible pulling power? Whatever the reason, two new vloggers in a week makes some excellent viewing.