Petsky Prunier Advises Periscope on its Pending Sale to Quad/Graphics

is pleased to announce it has advised Periscope, Inc., one
of the nation’s top five independent creative agencies by annual
revenue, on its pending sale to Quad/Graphics, Inc. (NYSE: QUAD), a
leading marketing solutions provider. The transaction has been approved
by both companies’ boards of directors and is expected to close in early
2019. Under terms of the agreement, Quad will purchase Periscope for
$132.5 million.

Periscope is one of the largest independent creative agencies in the
nation and offers a full spectrum of marketing services to a wide range
of acclaimed brands, including Arctic Cat, Autotrader, BASF,
Bridgestone, Cox Communications, Intuit, Kelley Blue Book, Krispy Kreme,
Petco, Red Robin, Target, Toro, Trolli, Walgreens, and more. Established
in 1994 by Chairman and Owner Bill Simpson, Periscope was built on the
success of the Simpson family typesetting and production company, which
was originally established in 1960. Simpson transformed the family-owned
business into today’s multifaceted creative company by assembling some
of the best talent in the industry and letting them shine in a culture
that encourages fun, hard work, and intrapreneurship.

Periscope is headquartered in Minneapolis and also has offices in
Chicago, Hong Kong, and Delhi. The agency employs more than 500 people
and offers a comprehensive portfolio of integrated solutions that solve
business problems. Among Periscope’s recent recognitions are the Jay
Chiatt Award for its strategic work on BASF and creative accolades
including honors from London International Awards, Graphis Design
Awards, Digiday Awards, and Addy Awards.

Quad’s pending acquisition of Periscope supports and accelerates the
company’s ongoing Quad 3.0 transformation as an integrated marketing
solutions provider that reduces complexity and improves process
efficiencies and marketing spend effectiveness. The business combination
will create a highly efficient global platform for creating marketing
campaigns and programs – from strategy and creative through execution –
across all media channels, bringing to marketers significantly more
value than the traditional siloed agency approach that exists today.
Periscope will turbo-charge Quad’s existing offering with its
world-class capabilities in strategy, including media buying and
analytics, creative, and account management. Additionally, Periscope’s
first-rate packaging design and premedia services will complement Quad’s
robust print-production capabilities.

Petsky Prunier, with a team led by John Prunier, Matthew Kratter, and
Christopher Heasman, served as the exclusive financial advisor to

When the time was right to sell our multi-generation family business,
we chose an investment bank that we knew and trusted for a decade. The
Petsky Prunier team provided us with outstanding advice and exceptional
service. We were highly impressed by the transaction process they
executed and thrilled with the outcome for everyone at Periscope.”

Bill Simpson, Chairman and Owner
Periscope, Inc.

About Petsky Prunier LLC

Petsky Prunier is one of the leading investment banks to the media,
marketing, information, technology, e-commerce, and healthcare
industries. Our firm’s merger and acquisition and private placement
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Group, a Petsky Prunier company, our organization represents one of the
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