Survey Reveals Need for Visual Technology in Real Estate; One in Five Purchased Their Homes Sight Unseen

a leading virtual staging and 3D modeling company, today unveils its new
interactive virtual staging services as well as its custom augmented
reality (AR) and virtual reality (VR) application development for the
Real Estate industry. Paired with their highly scalable content creation
capabilities, the roOomy platform has expanded its offerings to continue
providing innovative visual marketing solutions for leading Real Estate
companies such as Sotheby’s International Realty Affiliated LLC and
AvalonBay Communities, Inc.

Now, roOomy is further bridging the gap between 2D images and immersive
3D, AR and VR environments. Today, roOomy announced the results of a
study exploring the behaviors of homebuyers and renters, and the pain
points they experience while searching for a new home. 60 percent of
respondents noted that they prefer to see homes furnished and
professionally staged, or both furnished and empty, before making a
purchase or signing a lease. And, nearly 40 percent of home seekers have
difficulties visualizing themselves living in a space and/or finding a
property that meets their preferred styles.

“We’re enabling our Real Estate partners to transform the home buying
and renting processes with the development of custom apps that allows
users, both agents and home seekers, to take control of how they
visualize a new space. In this digital era, consumers expect to use
advanced technology regularly, including when considering one of the
biggest purchases of their lives – a home,” said Pieter Aarts, CEO of

By offering custom staging apps that allow users to place
virtual furniture
in their new home, as well as shoppable virtual
stagings that seamlessly integrate with listing sites, Real Estate
professionals now have access to nimble visualization tools that better
help their clients find and move into their new homes quickly and for
top dollar. The tools are also cost effective, as the platform does not
require headsets or gear, and ensures their partners avoid spending
considerable dollars on physical staging and photoshoots. These
technologies allow consumers to see beyond the current décor or layout,
quickly and easily viewing each space in multiple styles and functions,
to help them find their dream home. Respondents recognized the immediate
need for innovative and helpful tools in the industry, yet only 14.1
percent of respondents of the survey used AR or VR in their previous
home searches, confirming the opportunity for new and easy-to-use

In addition, the survey revealed other industry-specific insights,

  • Many people trust technology to provide accurate depictions of a
    More than seven out of ten (71 percent) respondents
    toured or viewed images online of the homes that they were most
    interested in before walking through the properties.
  • As buying sight unseen continues to grow in popularity, AR and VR
    tools will become a necessity, not a nice-to-have, for consumers to be
    confident in their choices.
    More than one out of five (21 percent)
    of those surveyed leased or purchased their homes without physically
    walking through the property first.
  • The marriage of retail and Real Estate will be bigger than ever in
    2019, as consumers continue to look for new solutions to make the
    move-in and home furnishing process easier.
    When moving into a new
    space, 65.4 percent said their top pain points included the stress of
    buying new furniture at once, shopping for furniture or designing
    their homes, and finding furnishings to match their existing pieces.

Recently, roOomy and Sotheby’s International Realty Affiliated LLC announced
the launch of Curate by Sotheby’s International Realty(sm)
a first-of-its-kind mobile AR app powered by roOomy. Available for Android
and iOS,
it empowers agents and consumers to virtually stage properties and view
them with AR technology.

“When we made the decision to create an AR app, we knew we’d need an
innovative partner who had experience with the technology and one who
could deliver a quality solution in a short period of time. roOomy has
been that partner,” said John Passerini, Global VP of Interactive
Marketing, Sotheby’s International Realty. “We are the first Real Estate
brand to take a decisive step into AR, creating a tool that will help
Real Estate professionals with their home staging needs, and help their
clients visualize themselves in a home. None of this would have happened
without the technical skill, innovative technology and business acumen
of roOomy.”

Experiencing impactful benefits, the Sotheby’s International Realty team
and their sales associates have expressed the value in having access to
a custom tool.

“I used Curate to demonstrate how the home could be presented to buyers
with different lifestyles and design preferences,” said Nick Church,
Pacific Sotheby’s International Realty sales associate. “The seller felt
confident in my ability to use the latest technology to sell the home.
Curate and the roOomy Virtual Staging were deciding factors in securing
the listing (…) and helped secure an additional listing because of it.”

roOomy’s innovative solutions are made possible by their proprietary and
highly scalable 3D modeling, CGI capabilities and state-of-the-art
render engine. To learn about roOomy’s custom app services visit the roOomy

roOomy has also launched a simple tool to add incremental value and data
capturing potential to the visual marketing function of a property
listing page. Just like “shop the look” on many furniture retailer
sites, roOomy
, is a shoppable image offering that provides Real Estate
partners with embeddable, shoppable and interactive virtual stagings to
place on their website. This technology, as well as brands featured on
the roOomy platform, like Amazon, Houzz and Wayfair, will now be
available to new and existing partners.

Using Google Consumer Surveys, roOomy surveyed 1,500 consumers that are
currently hunting for or have recently found their new home. All
respondents were located in the continental United States. For more
information on the survey, a blog post with the key findings can be
found here.

About roOomy
roOomy’s patented technology is leading the way
for real estate professionals, home furnishings retailers, and interior
design enthusiasts to better visualize their space and products through
its ability to convert simple 2D imagery into assets that can be
leveraged across 3D, augmented and virtual reality platforms at a scale
and efficiency unavailable until now. With more prospective buyers and
renters using digital applications to help with their decisions, nimble
visualization tools become more important every day. roOomy’s
award-winning 3D modeling and CGI platform enables agents and brokers to
showcase their listings as immersive experiences, in any style, and at a
fraction of the cost of traditional staging methods. Their proprietary
tools can now help their partners build custom visualization
applications to innovate their business offering. More information about
roOomy is available at,
and users can experience their platform today on iPad or iPhone app).