The Lisa Foundation Teams Up With National Football League Players to Shed Light on Brain Aneurysms

NEW YORK–(BUSINESS WIRE)–The Lisa Foundation, the leader in the fight against brain aneurysms
committed to saving lives around the world, recognizes and thanks the
National Football League (NFL) and several of its players for helping
raise awareness around the severity of brain aneurysms as part of the My
Cause, My Cleats
initiative. The program, now in its third year,
allows players to custom design their cleats to show support for a cause
and foundation that is near and dear to their hearts. Among those
supporting national awareness for brain aneurysms, Taylor Gabriel of the
Chicago Bears and TJ Jones of the Detroit Lions will proudly wear The
Lisa Foundation logo to honor the parents that each lost.

“I nearly quit football after losing my mother to a brain aneurysm in
2006. It was her passion for the game and belief in me that gave me the
strength to continue playing. I honor her memory every Sunday when I
step onto the field,” said Taylor Gabriel, wide receiver for the Chicago
Bears. “The work being done by The Lisa Foundation is so critical
because you never know when your ability to identify, understand and
respond to a brain aneurysm could help save a life.”

A brain aneurysm is a weakness or thinning of the wall of a blood vessel
in the brain that gradually bulges outward, risking a potential leak or
rupture that is often catastrophic. This year, approximately 50,000
people are expected to experience a ruptured brain aneurysm, with 75
percent resulting in death or major, permanent disability.

“My father passed away from a brain aneurysm while I was in college and,
in retrospect, warning signs like chronic headaches were there but we
had no idea it could be something so serious,” said TJ Jones, wide
receiver for the Detroit Lions. “It’s very special to honor my father’s
memory, as well as support the important work being done by The Lisa
Foundation to educate people and elevate awareness about this silent
killer.”

To help tackle the lack of brain aneurysm awareness and understanding,
The Lisa Foundation launched a first-of-its-kind national public service
announcement (PSA) campaign. The new PSA features Whoopi Goldberg, who
lost her brother to a brain aneurysm, and is rolling out across 8,000
U.S. CVS retail locations through its in-store radio network as well as
on its social media channels. Recognizing the symptoms of a
life-threatening rupture such as the sudden onset of the worst headache
of your life (WHOL), a sharp pain behind or above one eye and blurry or
double vision could help someone get the treatment they need faster to
avoid death.

“It’s a real privilege to have some of the best athletes in the world
support The Lisa Foundation because they believe in our mission and
recognize our leadership in making a difference in the lives of others
affected by this silent killer,” says Todd Crawford, Founder of The Lisa
Foundation. “Knowing firsthand the devastating impact of losing someone
to a brain aneurysm, it’s a special opportunity for each of these young
men to honor the memory of parents and loved ones lost, while helping
educate fans and families who may not know anything about identifying a
brain aneurysm or how to be prepared in the event of one. We are humbled
by their support and could not ask for a better group of ambassadors.”

For more information about The Lisa Foundation, the signs and symptoms
of brain aneurysms as well as to watch the Foundation’s PSA with Whoopi
Goldberg, please visit www.lisafoundation.org.

ABOUT BRAIN ANEURYSMS

Up to 15 million, or 1 out of 20, people are estimated to have an
undiagnosed brain aneurysm in the U.S. Women are 50% more likely to
develop than men. African Americans and Hispanics are 25% more likely
than other ethnic groups. A brain aneurysm is a weakness or thinning of
the wall of a blood vessel in the brain that gradually bulges outward.
Eventually, the bulging blood vessel may leak or rupture causing
bleeding into the brain. A ruptured aneurysm quickly becomes life
threatening and requires prompt emergency treatment. The most common
sudden onset symptoms of a brain aneurysm are: worst headache of your
life (WHOL), stiffness in the neck, sensitivity to light, sharp pain
behind or above the eye, blurred or double vision, drooping eyelid,
seizures, loss of consciousness, numbness or tingling in the face,
nausea and vomiting, confusion or changed mental state and perceived
gunshot noise or a loud BOOM. Risk factors include smoking, high blood
pressure, hardening of the arteries, heavy alcohol or drug abuse, head
injury and lower estrogen after menopause, family history of brain
aneurysm, polycystic kidney disease, among others. This year,
approximately 50,000 people are expected to experience a ruptured brain
aneurysm, with 75 percent resulting in death or major, permanent
disability.

ABOUT THE LISA FOUNDATION

The
Lisa Foundation
is a non-profit organization that has emerged as the
leader in awareness and education for brain aneurysms in the United
States since it was founded in 2015, months after the death of its
namesake. Within months of its launch, The Lisa Foundation was credited
with saving its first life, and many more have followed. In 2017, the
organization launched “Inconvenient,” the industry’s very first
public service announcement (PSA) on national television to help address
the disturbing gap in knowledge about brain aneurysms. The campaign was
developed in response to the industry’s very first national survey
sponsored by The Lisa Foundation indicating that brain aneurysms may be
up to 50 percent more common in women and nearly 100 percent of those
surveyed didn’t know the warning signs.

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