Tru by Hilton Celebrates Rapid Growth to 50 Open Hotels With Tru Connections Event Featuring CONNECT 4® Tournament, Hosted by Lance Bass

game-changing, hospitality industry leader from Hilton
(NYSE: HLT), celebrated its rapid growth to 50 newly constructed hotels
less than two years since first opening its doors. The brand marked this
milestone with the Tru Connections event, featuring a CONNECT 4
Tournament hosted by *NSYNC member and entertainer Lance Bass.

Tru by Hilton is continuing its momentum as the fastest hotel launch in
hospitality industry history. In addition to the nearly 50 hotels open
and operating today, the brand expects most of its pipeline of 300-plus
locations, totaling over 30,000 rooms, to open by 2021.

“Approaching a milestone of 50 open hotels at such a fast pace while
continuing to maintain a strong pipeline is a powerful testament to the
continued growth potential of this category-disrupting brand,” said
Alexandra Jaritz, global head, Tru by Hilton. “The Tru Connections event
celebrates our remarkable growth while encouraging even more connections
in our vibrant, energetic social spaces where guests want to be.”

Developed from the ground up using consumer and owner feedback, Tru by
Hilton is designed to appeal to a broad spectrum of travelers who share
a zest for life. The hotel’s reimagined public spaces have been designed
to allow guests to choose how they use the space and connect with their
fellow travelers, including an open lobby composed of four areas to
lounge, eat, work or play. Each Tru by Hilton provides a collection of
popular board games – which are making a comeback with younger
generations – providing a perfect way for guests to connect and relax.

To commemorate the brand’s unparalleled growth, celebrity Lance Bass
hosted the Tru Connections event at Tru
by Hilton Salt Lake City Airport
. Hotel guests, local residents and
members of Boys Girls Clubs of Greater Salt Lake enjoyed friendly
CONNECT 4 competition in the property’s open-concept lobby. Tru by
Hilton and Hasbro provided more than 150 board games to Boys Girls
Clubs of Greater Salt Lake to encourage young people to make meaningful

The Tru Connections event marked the beginning of brand-wide partnership
between Tru by Hilton and Boys Girls Clubs of America to provide Club
teens with the foundation they need to prepare for future careers,
including those in hospitality. The partnership aligns with Hilton’s
corporate responsibility strategy, Travel
with Purpose
, and the goal to double the company’s social impact by

“Tru by Hilton is a fun brand with a lot of energy, and it’s clear how
the hotel lobby is helping create connections,” said Lance Bass. “Travel
for me is all about the people I meet along the way, so it was a
privilege to host the Tru Connections event to honor the connections
that Tru by Hilton is building among guests and their communities, like
their support of Boys Girls Clubs of America.”

Tru by Hilton guests don’t have to sacrifice consistency or fun for an
affordable price. The brand’s innovative hotel experience focuses on the
amenities and experiences that matter most to guests, including
comfortable beds, smaller, more efficiently designed rooms with a mobile
desk, large bathrooms with premium bath amenities, top-rate in-room
entertainment, a complimentary build-your-own “Top It” breakfast bar
with healthy, sweet and savory items, a 2,880-square-foot lobby with
areas for guests to work, play games, eat and lounge, and a 24/7 “Eat.
Sip.” market with gourmet snacks and drinks. The hotel experience is
enabled by technology including mobile check-in, Digital Key, super-fast
free WiFi, remote printing, a social media wall, lobby tablets and
accessibility to outlets everywhere. Additionally, Tru by Hilton
properties offer fitness centers that leverage the latest fitness trends
including barre, TRX bands, free weights, cardio and flexibility gear.

Hi-res imagery from the Tru Connections event can be found here.

Learn more about Tru by Hilton at

CONNECT 4 is a trademark of Hasbro and is used with permission. © 2018
Hasbro. All rights reserved. Licensed by Hasbro.


About Tru by Hilton

Tru by Hilton is a
game-changing hotel brand providing a simplified and spirited approach
that is grounded in value for business and leisure travelers. The brand
is modern and functional, offering social connectivity with reimagined
public spaces, including an open lobby comprised of four areas where
guests can work, play, lounge, and eat. Designed to appeal
cross-generationally, guests enjoy complimentary amenities, including a
free, build-your-own ‘Top It’ breakfast with both healthy and indulgent
items, coffee, and tea; smaller, more modern, and efficiently designed
guestrooms with a rolling desk and oversized windows for natural light;
a multifunctional fitness center; and fast WiFi. Premium snacks, light
meal options and single-serve wine and beer are available for purchase
at the 24/7 Eat. Sip. market. Hilton
members who book directly through preferred Hilton channels
have access to instant benefits. Learn more at
and connect with Tru by Hilton on Facebook,
Twitter, YouTube,
and Instagram.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio
of 15 world-class brands comprising more than 5,500 properties with
nearly 895,000 rooms, in 109 countries and territories. Dedicated to
fulfilling its mission to be the world’s most hospitable company, Hilton
earned a spot on the 2018 world’s best workplaces list, and has welcomed
more than 3 billion guests in its nearly 100 year history. Through the
award-winning guest loyalty program, Hilton Honors, nearly 82 million
members who book directly with Hilton have access to instant benefits,
including digital check-in with room selection, Digital Key, and
Connected Room. Visit for
more information, and connect with Hilton on Facebook,
TwitterLinkedInInstagram and YouTube.

About Hasbro

Hasbro (NASDAQ:
HAS) is a global play and entertainment company committed to Creating
the World’s Best Play Experiences.
 From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
ALIVE and MAGIC: THE GATHERING, as well as premier partner brands.
Through its entertainment labels, Allspark Pictures and Allspark
Animation, the Company is building its brands globally through great
storytelling and content on all screens. Hasbro is committed to making
the world a better place for children and their families through
corporate social responsibility and philanthropy. Hasbro ranked No. 5 on
the 2018 100 Best Corporate Citizens list by CR Magazine and
has been named one of the World’s Most Ethical Companies® by Ethisphere
 for the past seven years. Learn more at,
and follow us on Twitter (@Hasbro)
and Instagram (@Hasbro).