Responding to Reported Marriott Data Breach, Leading Israeli Cybersecurity Firm ITsMine Provides AI Data Protection Tool Free of Charge

JERUSALEM–(BUSINESS WIRE)–ITsMine,
a leading cybersecurity company using AI based Data Loss Prevention
(DLP) to secure organizational data, today announced that it will
immediately provide its solution free of charge to the worldwide hotel
industry through the end of 2019. The company made the announcement
following headlines of Marriott’s recent massive data breach that
reportedly exposed the personal data, including passport numbers and
credit card information, of approximately 500 million guests.

Kfir Kimhi, CEO and Co-Founder of ITsMine, said, “Facing increasingly
sophisticated cybersecurity attacks and data breaches, companies must
find new and improved ways of storing critical customer data. We hope
that by offering our advanced solutions free of charge, we will
encourage hotels to take immediate action, on protecting the valuable
data of their guests.”

Current DLP solutions struggle to identify that a data breach has
occurred, let alone the extent of the breach. The ITsMine solution
offers a new approach to Data Loss Prevention (DLP), guaranteeing
protection from internal and external attackers, without hindering the
workflow of employees. ITsMine’s fully automated solution offers reduced
deployment time and provides the best protection, while detecting
breaches in real-time and actively blocking data loss.

Moshe Raines, Managing Partner at Labs/02, ITsMine’s lead investor,
said, “This seems to be one of the largest such security breaches in
history, demonstrating a serious security concern in the hotel industry.
When it comes to personal information, companies must have data loss
protection systems that are up to the task of meeting the challenge of
today’s sophisticated hacking threats. We are confident that if hotels
and other organizations deploy advanced DLP solution like ITsMine,
future losses of this kind can be prevented.”

To receive ITsMine’s full DLP solution, free of charge for the first
year, please e-mail
info@itsmine.io.
Installation takes about two hours.

Notes to Editors

About ITsMine:

ITsMine, an OurCrowd
Labs/02
, seed stage incubator portfolio company, was founded by Kfir
Kimhi, a former Security Architect at Check Point Software Technologies
Ltd, and a team of IDF technology veterans and experts. Founded in 2017,
with its headquarters in Israel, the ITsMine cybersecurity platform
powered by artificial intelligence, offers a new unique approach for
Data Loss Prevention (DLP), guaranteeing protection from internal and
external attackers, without hindering the workflow of employees.
ITsMine’s fully automated solution reduces the deployment time and maps
out the organization data to provide the best protection. For more
information visit https://www.itsmine.io/.
ITsMine is a part of the OurCrowd
Labs/02
, seed stage incubator portfolio, which focuses on
cutting-edge technology that will shape the future in innovative areas
including AI, deep learning, autonomous transportation and smart cities.

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