Albert Expands Offering to Brands and Agencies with Key U.S. Hire

NEW YORK–(BUSINESS WIRE)–Albert Technologies (LSE: ALB.L), the world’s first and only fully
autonomous AI-as-a-service platform for marketers, today announced the
hire of Jasmine Presson as SVP, Strategic Client Services. Presson joins
Albert after serving nearly five years at MediaCom—most recently as
Managing Partner, Strategic Group Account Lead—with previous VP
positions at Universal McCann and gfK Custom Research North America. At
Albert, Presson will grow the company’s strategic services offering,
with an immediate focus on the company’s enterprise consumer brand and
agency clients.

Presson has spent nearly two decades transforming market research into
insights and strategy for domestic and global brands across hospitality,
apparel, CPG, QSR, pharmaceuticals, financial services and adult
beverages. For the first 14 years of her career, Presson designed and
managed large-scale market research initiatives at gfK to deliver brands
guidance on everything from price optimization and market positioning to
audience and channel identification. At MediaCom and Universal McCann,
Presson led the strategic teams responsible for transforming audience
insights into media choices. She also built frameworks for determining
who and where audiences were globally for brands including Johnson
Johnson, Anheuser Busch, Revlon, Subway and others.

Presson now joins Albert Technologies to redefine and grow the company’s
strategic services arm. In 2016, the company introduced the world’s
first and only autonomous marketing AI that works hand in hand with
marketers to support their vision, strategy, and creative by managing
all cross-channel decision-making, media buying and campaign
optimization at unprecedented pace and scale. As Albert continues
gaining traction among global consumer brands and grows its roster of
advertising and marketing agency partnerships, the company has
experienced increased demand for an evolved strategic offering to
complement its technology.

Presson will borrow from her almost 20 years of experience working with
brands to transform insights into strategy as she formalizes and expands
Albert’s existing client services offering beyond upfront onboarding and
client management. Her immediate priority is building a team of
strategists to complement the company’s self-service technology. This
new offering will allow marketers to react quickly to Albert’s insights
and recommendations, make and act on strategic decisions, and adapt to
new processes and operational efficiencies introduced by the AI.

We spent the last three years trying to stay out of brands’ and
agencies’ way when it came to all things strategic and creative. What
we’ve realized is that while clients and partners may not be looking to
us to make decisions for them, they’re eager for guidance in translating
the machine’s insights into strategic next steps,” said Or Shani, CEO
and Founder of Albert Technologies. “Jasmine is critical to our
successful evolution from a sophisticated technology vendor to a true
strategic partner that deeply understands clients’ and partners’
businesses and can guide them with the intelligence produced by Albert.”

Stepping out of the agency world after nearly 20 years, I can
confidently say that agencies and brands, beyond the super early
adopters, have no idea that something like Albert exists,” said Presson.
As they begin to realize the possibilities, the entire ecosystem is
going to change drastically—in only the most positive way—but it’s going
to require hand-holding from people who understand their specific
challenges and needs. We’re getting in front of that right now and will
be ready when they are.”

Presson added that she sees Albert’s evolution as closely aligning with
the narrative laid out in the Hero’s Journey. “Our job is to make
clients the hero. We are the thing that brings out their power,
but they’re the ones embarking on the adventure.”

About Albert™

Albert, created by Albert Technologies, LTD. (AIM: ALB.L), is the
world’s first and only fully autonomous marketing AI. The
enterprise-level artificial intelligence platform drives digital
marketing campaigns from start to finish for some of the world’s leading
brands. Albert enables businesses to master the data and technology
complexities of digital marketing—not just by replicating their existing
efforts, but by executing them at a pace and scale not possible by human
teams. “He” accomplishes this by wading through mass amounts of data,
converting this data into insights, and autonomously acting on these
insights, across channels, devices and formats, in real time. Brands
such as Harley Davidson, Natori, Cosabella and Dole Asia credit Albert
with significantly increased sales, an accelerated path to revenue, the
ability to make more informed investment decisions, and reduced
operational costs. For more information, visit