B&H Launches Digital Gifting for the Holidays

NEW YORK–(BUSINESS WIRE)–As a truly customer focused company that has just been recognized by Newsweek
as one of America’s Best Companies for Customer Service for 2019, BH is
proud to announce its latest digital customer experience innovation with
SmartGift.

“At BH
Photo
, we continuously push the boundaries to provide the best
shopping experience for our customers,” said Jeff Gerstel, Chief
Marketing Officer. “We are proud to be the first consumer electronics
retailer in the country to offer a complimentary digital gifting service
that makes gift shopping easy and fun for our customers, and we’re
excited to offer this service in time for the holiday season.”

SmartGift is a service that helps online shoppers give the perfect gift,
every time. BH customers can send any item by email or text instantly
and pay after the recipient accepts the gift. BH offers the recipient
the ability to personalize their gift, exchange for a same or lesser
valued item, or accept the original gift sent as is. After the recipient
accepts their ideal gift, the gift shopper is notified that the gift is
ready for payment. Once payment is received, the perfect gift ships to
the recipient. There is no cost to the customer for the SmartGift
service.

“We are thrilled to work with BH on further elevating their customer
experience. Shopping for others is inherently complex and solving for it
creates multitudes of new commerce, acquisition and personalized
marketing opportunities,” said Monika Kochhar, CEO of SmartGift. “ BH’s
highly engaged and passionate team gets the best out of their tech
partners and we are fortunate to provide our solution to their
customers.”

About BH

BH is one of the world’s largest sellers of photo, video, audio,
computer, and creative technology through its e-commerce, B2B, and New
York SuperStore channels. Since 1973, millions of professionals and
enthusiasts in the worlds of imaging, audio, and technology have relied
on BH to power their creative technology needs. BH prides itself on
its family atmosphere and the talent and diversity of its many gifted
employees. To learn more about BH, please visit BandH.com.

About SmartGift

SmartGift is a next generation consumer and personalization platform for
brands and retailers that empowers their customers to buy for others
with confidence. Its quick, easy and smart flow solves for the shopping
persona when people are gifting or purchasing for others by removing the
inherent friction. SmartGift is a conversational, peer to peer, gift
first pay after model that opens new opportunities for online commerce.
The deep insights that the company gathers helps retailers and brands to
become more people-centric in their marketing and personalization
experiences. For more information about SmartGift visit https://smartgiftit.com/.

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