SEOUL, South Korea–(BUSINESS WIRE)–One of the big trends in offline fitness is that it is becoming an
option for networking with fellow fitness enthusiasts.
which develops Korean videos on social media, launched “Allblanc fit,”
an advanced concept fitness program which grafted networking onto
exercise for young adults in their 20s and 30s.
“Allblanc fit” is a group workout program in which one can choose a
place to exercise and an exercise routine online to work out as a member
of a team of eight men and eight women. It runs for four-to-seven week
periods. On weekends, group training becomes intense and members can
network with one another through diverse social interaction programs.
Allblanc fit is called an SX (social exercise) program as it added
socializing to an existing GX (group exercise) program.
Allblanc fit is up and running at 10 fitness centers in Seoul. It is
gaining popularity rapidly, attracting more than 2,000 members in 10
months after it was launched.
Of the reason why he developed the Allblanc fit program, Allblanc CEO
Ryo Chuh Yeop said: “These days, young adults in their 20s and 30s find
it so daunting to exercise or make new friends because they are
compelled to search jobs, handle heavy workloads or often work late into
the night. Considering they are active on social networking sites, I
figured out a new service useful to them, which combines exercise for
health with networking.”
Allblanc developed Allblanc fit, Korea’s first social exercise program,
and runs “Allblanc
fit TV,” one of the fastest-growing YouTube channels in Korea,
gaining recognition as a healthcare IT company strong on social
Allblanc has operated Korea’s first social exercise program “Allblanc
fit” successfully at home, and plans to expand its market to the US and
China in 2019, while extending its reach to other age groups.
In 2019, it will exhibit an in-home fitness mirror and display in
development in the CES in January and the MWC in February.
In early 2019, Allblanc plans to launch an exercise application
tentatively named “ON Blanc fit” under the slogan “Fitness Center in My