B/R Kicks to Celebrate Sneakers + Culture + Music with “The Drop Up” Event This Friday, Dec. 7, in New York City

NEW YORK–(BUSINESS WIRE)–B/R Kicks is about to host the ultimate celebration of sneaker
culture with “The Drop Up,” an event being held this Friday,
Dec. 7
, in New York City. The day-long festivity will include
an elevated fan experience from 1-9:30 p.m., highlighted by a special
sneaker customization lab featuring Mache
and 1:1 master classes by sneaker designer UBIQ.

The “The Drop Up” is a path forward for athletes, musicians,
influencers and fans to come together to see how the stadium tunnel is
becoming the new men’s runway. The event will sit at the intersection of
culture and style with sports being the connective tissue for all.
Located at a Chelsea Gallery in New York (525 W 24th
Street), The Drop Up will also include art exhibits featuring the top 10
basketball kicks of all time as elected by our editorial team; GOAT
sneaker selfie photo opportunities; and exclusive B/R Kicks customizable
products for sale.

Event sponsor adidas will tap into “The Drop Up” as an
opportunity to showcase one of its latest sneaker releases, the N3XT
L3V3L. Additional partners will include Levi’s® demonstrating how
to perfect the ideal jean lay based on an individual’s personal sneaker
preferences, and Twitter, who will have a digital wall featuring
event-related Tweets and selfies from fans with their favorite sneaker.

To help celebrate the intersection of sneaker culture and the NBA,
Twitter will also build a #NBATwitter wall to display some of the
most-discussed kicks on the platform throughout the year. #NBATwitter is
one of the most vibrant and engaged communities on the platform, and
sneaker fanatics routinely turn to Twitter to discuss their favorite
drops.

“The B/R Kicks Drop Up is aiming to redefine the sneaker drop experience
by creating an interactive event that is both engaging and accessible
for fans,” said Ed Romaine, B/R Chief Brand Officer. “B/R is a
brand that connects sports and culture and there is no better
demonstration of those two areas coming together like the sneaker
community.”

About B/R Kicks

B/R Kicks is the Instagram account for Bleacher Report that is devoted
to sneaker culture – from the courts to the street and everything in
between. B/R Kicks has nearly one million followers, including LeBron
James, Kevin Durant and Justin Timberlake, among other style influencers.

About Bleacher Report

Bleacher Report is the premier digital destination for millennial sports
fans, creating and collaborating on the culture of sports for the next
generation of fans. Its vision for making sports bigger than games has
led to unmatched engagement on social media, where it consistently ranks
as a top publisher on each platform. Bleacher Report is also the home of
House of Highlights, a social sports phenomenon that creates and
amplifies youth culture. Find Bleacher Report at www.bleacherreport.com
and on Instagram @BleacherReport.
Bleacher Report is a division of Turner Sports.

About adidas

adidas is a global designer and developer of athletic and lifestyle
footwear, apparel and accessories with the mission to be the best sports
brand in the world. As an innovation and design leader, adidas engineers
the best in high-performance products to make athletes better, faster
and stronger and creates a range of classic and fresh lifestyle and
high-fashion lines.

About the Levi’s® brand

The Levi’s® brand epitomizes classic American style and effortless cool.
Since their invention by Levi Strauss Co. in 1873, Levi’s® jeans have
become the most recognizable and imitated clothing in the world –
capturing the imagination and loyalty of people for generations. Today,
the Levi’s® brand portfolio continues to evolve through a relentless
pioneering and innovative spirit that is unparalleled in the apparel
industry. Our range of leading jeanswear and accessories are available
in more than 110 countries, allowing individuals around the world to
express their personal style. For more information about the Levi’s®
brand, its products and stores, please visit levi.com.

About Twitter (NYSE: TWTR)

Twitter is what’s happening in the world and what people are talking
about right now. From breaking news and entertainment to sports,
politics, and everyday interests, see every side of the story. Join the
open conversation. Watch live streaming events. Available in more than
40 languages around the world, the service can be accessed via twitter.com,
an array of mobile devices, and SMS. For more information, please visit about.twitter.com,
follow @Twitter, and download both the Twitter and Periscope apps at twitter.com/download
and periscope.tv.

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