Deezer Partners with Triton Digital to Launch New Mobile Programmatic Audio Advertising

PARIS–(BUSINESS WIRE)–Deezer Brand Solutions, the ad-sales house of global music streaming
service, Deezer, has today launched mobile programmatic audio
advertising for its free users through a new partnership with Triton
Digital
, the leading technology and services provider to the global
audio industry. The new partnership will significantly improve
advertising efficiency and will bring more value for both brands and its
non-paying users.

Now, audio buyers can effortlessly establish real-time deals from
Deezer’s digital audio inventory. Starting today, Deezer will release
its audio mobile inventory across 20 countries* using Triton’s audio
SSP, Yield-Op.

The new partnership aims to deliver even more value to brands looking to
advertise on the streaming service, as Deezer’s audio advertising is
non-skippable and will play only one unique audio ad per break. This
guarantees increased brand visibility, without heavily disrupting the
user experience. In addition, Deezer’s first-party data guarantees high
quality targeting and ensures a high degree of impressions delivered to
the most relevant audience.

Benjamin Masse, Managing Director, Market Development and Strategy at
Triton Digital
commented: “Deezer is a premium
publisher, and we are proud to have their inventory offered via Yield-Op
for private deals and on open auction in the a2x® marketplace. Enabling
agencies and advertisers around the world to engage Deezer’s millions of
monthly active users with targeted, relevant ads will further strengthen
the high-quality, personalized listening experience that Deezer has
always delivered.”

Marianne le Vavasseur, VP Adsales, Deezer Brand Solutions commented:
“We are excited to offer a more efficient way to advertise on
Deezer. Now with programmatic advertising through Triton, more brands
and publishers can reach the audiences they need to drive visibility and
awareness, while our free users will benefit from more suitable ads.”

* Countries include Argentina, Australia, Belgium, Brazil, Canada,
Chile, Colombia, France, Germany, Guatemala, Ireland, Italy, Mexico,
Netherlands, Russia, South Africa, Spain, Switzerland, United Kingdom,
United States, Uruguay

About Deezer

Deezer connects 14 million monthly active users around the world to 53
million tracks. Deezer is available in over 180 countries worldwide, and
offers instant access to one of the largest and most diverse global
music streaming catalogue on any device. Deezer is the only music
streaming service with Flow, the unique mix of all your old favorites
and new recommendations in one ever-changing stream. Based on an
intuitive, proprietary algorithm and created by people who love music,
it’s the only place to hear all your music back-to-back with fresh
discoveries tailored to you. Deezer is available on your favorite
device, including smartphone, tablet, PC, laptop, home sound system,
connected car or smart TV. Making music happen since 2007, Deezer is a
privately held company, headquartered in Paris with offices in London,
Berlin, Miami and around the world. Deezer is available as a free
download for iPhone, iPad, Android and Windows devices or on the web at
deezer.com. For the latest news on Deezer go to Deezer.com/company/press.

About Triton Digital

Triton Digital® is the global technology and services leader to the
digital audio and podcast industry. Operating in more than 40 countries,
Triton provides innovative technology that enables broadcasters,
podcasters, and online music services to build their audience, maximize
their revenue, and streamline their day-to-day operations. In addition,
Triton powers the global online audio industry with Webcast Metrics®,
the leading online audio measurement service. With unparalleled
integrity, excellence, teamwork, and accountability, Triton remains
committed to connecting audio, audience, and advertisers to continuously
fuel the growth of the global online industry. Triton Digital is a
wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP). For
more information, visit www.TritonDigital.com.

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