The First-Ever Diwali Fireworks Show in San Francisco Makes History

SAN FRANCISCO–(BUSINESS WIRE)–November 10th, 2018, marked a historical day as an estimated 10,000
excited children and nostalgic parents came out to experience the
first-ever Brooke Bond Taj Mahal Diwali Day held at San Francisco’s
iconic Pier 39 to commemorate Diwali, the Festival of Lights, celebrated
by Indians around the globe. The family-friendly event, sponsored by
Brooke Bond Taj Mahal Tea and produced by MIKADO International,
culminated with a spectacular fireworks show, an especially meaningful
element of the program since it is the traditional form of celebration
in India.

While fireworks are commonly associated with major U.S. holidays such as
the 4th of July and New Year’s Eve, this was the first time they were
launched over the San Francisco Bay to celebrate Diwali. It was a
beautiful example of cultures coming together and an understandably
proud moment for the over 350,000 Asian Indians that call San Francisco
and the Bay Area home–making them the second largest population of
Indians in the United States.

Close to 60,000 people tuned in via Facebook Live to view special
moments from the event including the fireworks finale.

The day-long event was free and open to the public; in addition to
savoring delicious tea samplings from the Brooke Bond Taj Mahal tea cart
throughout the day, attendees eagerly lined up to receive henna tattoos,
paint personalized diyas (ceremonial clay oil lamps), go for a spin on
the teacup ride, snap selfies for the photo mosaic wall and participate
in a meet and greet with celebrity Bollywood dancer Manpreet Toor and
comedian Rajiv Satyal.

The much anticipated fireworks display lit up the sky and the hearts of
the tens of thousands of spectators on site and online. It was a
memorable moment for all South Asians witnessing the recognition of a
holiday so dear to them on display over the iconic San Francisco Bay.

“Asian Indians are a strong, proud and culturally rich population with
traditions that have not only survived, but continue to thrive outside
of our motherland. We at Brooke Bond Taj Mahal are committed to ensuring
South Asian immigrants feel at home, no matter where they live, which is
why we are thrilled to have been able to provide the South Asian
community of the Bay Area with an authentic Diwali celebration
experience echoing the traditions of home,” commented Partha Guha, Sr.
Manager – Marketing Business Development at Unilever International.


With over 50 years of experience, Brooke Bond Taj Mahal is one of
India’s greatest refreshment brands, offering the finest premium teas.
Its tea is made from carefully selected leaves from the choicest gardens
of the Upper Assam, which give it an unmatched aroma and flavor. Brooke
Bond Taj Mahal Tea