Marquee Brands Acquires Dakine®

LOS ANGELES NEW YORK–(BUSINESS WIRE)–Marquee Brands LLC announced today that it has acquired the Dakine brand
and all related intellectual property. In conjunction with the
acquisition, Marquee Brands has entered into a long-term license
agreement with JR286, which has acquired the operating assets of Dakine
and will become Marquee Brands’ long-term operating partner for the

Founded on Maui’s North Shore in 1979 and currently based in Hood River,
Oregon and Annecy, France, Dakine is an outdoor sports and lifestyle
brand offering snow, surf and biking bags, backpacks, gear and
accessories to outdoor enthusiasts. The brand got its start when it
created an innovative new surf leash that became a breakout success
amongst Hawaii’s surf scene. Since then Dakine has continued to deliver
innovative, high quality equipment and accessories built to perform in
the harshest conditions and accompany the most fearless athletes. Over
time Dakine has developed a global following and today generates an
equal amount of sales in both North America and Europe.

“Dakine is a high quality brand with a performance integrity and legacy
of innovation that has allowed it to develop a fiercely passionate
customer following, and which we believe is ripe with untapped growth
potential. This brand is truly emblematic of the types of acquisitions
we seek to make for the Marquee Brands portfolio,” said Zachary Sigel,
Managing Director of Neuberger Berman.

Marquee Brands is a growing brand management company with a portfolio
that currently consists of Bruno Magli®, Ben Sherman®, Body Glove®,
BCBGMAXAZRIA®, and BCBGeneration®, which together generate over $1.5
billion of retail equivalent sales.

Marquee Brands and JR286, who will develop Dakine’s core categories,
will maintain dedicated teams for the brand in Hood River, Los Angeles,
California, and Annecy, France. Ken Meidell, Dakine’s current CEO, will
be joining the Marquee Brands team.

“Marquee Brands’ vision is to intensify Dakine’s focus on producing high
quality products for its snow, surf and bike customers while also
pushing the brand to explore exciting and uncharted waters. The team at
JR286 is world class and we’re thrilled to be partnering with them to
help realize this brand’s full potential. We are also proud to have a
team of brand enthusiasts from Dakine, led by Ken, joining the Marquee
family,” said Michael DeVirgilio, President of Marquee Brands.

JR286 Founder, President and CEO Jonathan Hirshberg said, “We are
extremely excited to join forces with Marquee Brands as their operating
partner in this acquisition. For years, as a passionate sport and
outdoor enthusiast, I truly appreciate the Dakine brand, its
longstanding heritage on the mountain and in the water, and the success
it has achieved by staying true to its core consumer.”

He also added, “We are excited to begin working with the talented Dakine
team members around the globe. Their expertise sits right in our
wheelhouse of design, engineering, sourcing, and global
commercialization. We can’t wait to get started.”

Marquee Brands was advised by Mike Miller of Moore Van Allen PLLC, Tim
Dahms of Financo and Christian Neira, general counsel of Neuberger
Berman Private Equity. Houlihan Lokey served as exclusive financial
advisor to Dakine. JR286 was advised by team members at Bryan Cave
Leighton Paisner LLP, KPMG and PwC.

About Marquee Brands

Marquee Brands is a brand acquisition, licensing and development
company. Sponsored by Neuberger Berman Private Equity, a business of
Neuberger Berman, one of the world’s leading employee-owned investment
managers, Marquee Brands targets high quality brands with strong
consumer awareness and long-term growth potential. Marquee Brands seeks
to identify brands in various consumer product segments with the goal of
expanding their reach across retail channel, geography and product
category while preserving the brand heritage and enhancing the ultimate
consumer experience. Through its global team of professionals and
partners, Marquee Brands monitors trends and markets in order to grow
and manage brands in partnership with retailers, licensees and
manufacturers through engaging, impactful marketing and strategic

About Neuberger Berman

Neuberger Berman, founded in 1939, is a private, independent,
employee-owned investment manager. The firm manages equities, fixed
income, private equity and hedge fund portfolios for institutions and
advisors worldwide. With offices in 20 countries, Neuberger Berman’s
team is approximately 2,000 professionals, as of September 30, 2018. The
company has been amongst the top-ranked firms in the Pensions
Investments Best Places to Work in Money Management survey (among those
with 1,000 employees or more) since 2013. Tenured, stable and long-term
in focus, the firm fosters an investment culture of fundamental research
and independent thinking. It manages $315 billion in client assets as of
September 30, 2018. For more information, please visit our website at

About JR286

Headquartered in Southern California since 1989, JR286 is an innovative,
global leader in product design, development, sourcing, manufacturing,
and distribution of athletic, fitness, and outdoor equipment and
accessory products. Through a global operational footprint in North
America, Europe, China and Southeast Asia, JR286 is positioned to
service its global customer base. The company has a long-standing,
exclusive global license with Nike covering hundreds of sports related
accessories and equipment. It also operates the wholly-owned Vertra sun
care brand.


All information is as of September 30, 2018 unless otherwise indicated
and is subject to change without notice.

Firm data, including employee and assets under management figures,
reflects collective data for the various affiliated investment advisers
that are subsidiaries of Neuberger Berman Group LLC. Firm history dates
back to the 1939 founding of Neuberger Berman (the predecessor to
Neuberger Berman LLC).

This material is being issued on a limited basis through various global
subsidiaries and affiliates of Neuberger Berman Group LLC. Please visit
for the specific entities and jurisdictional limitations and

The “Neuberger Berman” name and logo are registered service marks of
Neuberger Berman Group LLC. © 2018 Neuberger Berman Group LLC. All
rights reserved.

الموقع يستعمل RSS Poster بدعم القاهرة اليوم