RedEye Selects SnapLogic for AI-Powered Customer Data Platform

LONDON–(BUSINESS WIRE)–SnapLogic,
provider of the #1 intelligent integration platform, today announced
that multi-channel marketing firm RedEye
has selected SnapLogic’s intelligent integration platform to support its Predictive
Analytics
and Customer
Data Platform
offerings.

With customers including some of the UK’s most recognisable brands,
RedEye provides AI-powered marketing automation systems which enable its
clients to deliver highly targeted and personalised communications
across a number of channels, including email, web, social, and direct
mail.

As an organisation which is reliant on data, RedEye needed a
best-of-breed integration platform which would not only improve the
speed of developing integrations for its internal applications and data,
but also help support its Customer Data Platform which harnesses the
power of clients’ customer data across multiple touchpoints in order to
deliver a seamless omni-channel marketing automation experience.

SnapLogic’s intelligent integration platform will be used by RedEye to
enable its clients to quickly and easily enhance their Customer Data
Platform by integrating customer datasets from the various data hungry
platforms they use. SnapLogic will also be used to better enable the
intelligent use of data amongst clients by powering RedEye’s Predictive
Analytics offering, which helps clients predict what their customer will
do next, empowering them to react in real-time.

“Increasingly B2C brands are using data to inform how they differentiate
from their competition during key sales periods with smart marketing
campaigns,” commented Matthew Kelleher, Chief Commercial Officer at
RedEye. “So that we can further improve the data capabilities we offer
to our customers, we needed an integration platform that was intuitive
to use and could seamlessly work with our existing environment. We found
that in SnapLogic. It’s simple to use, and due to its low-code
requirements supported by artificial intelligence, it means that we’re
able to automate and standardise the many integration requirements we
have across the organisation.”

Neerav Shah, General Manager for SnapLogic EMEA, added: “Within
businesses, the marketing department often uses the biggest range of
applications and data sources compared to other departments, so trying
to make educated decisions on how best to engage with customers can be a
complex task. By using AI and integration to help businesses bring
together all their data sets into one marketing automation system,
RedEye is enabling marketing professionals to take a smarter approach to
their customer-focused marketing programs and campaigns.”

SnapLogic’s intelligent integration platform uses AI-powered workflows
to automate all stages of IT integration projects – design, development,
deployment, and maintenance – whether on-premises, in the cloud, or in
hybrid environments. The platform’s easy-to-use, self-service interface
enables both expert and citizen integrators to manage all application
integration, data integration, and data engineering projects on a
single, scalable platform. With SnapLogic, organisations can connect all
of their enterprise systems quickly and easily to automate business
processes, accelerate analytics, and drive transformation.

About RedEye

Using RedEye’s Multi-Channel Marketing Hub, B2C brands increase their
income by an average of 38% in only their first year with our unique mix
of data, people, and technology. And that’s our goal: to help you
deliver amazing results. We’re fans of big words like ‘AI-driven
marketing automation,’ but really, we believe that sophisticated
solutions can be simple. Wherever you are in the process of automating
your marketing, the RedEye team is there to help. RedEye has 3 UK
offices (London, Milton Keynes, and Crewe) and clients include
Interflora, Travis Perkins, Reiss, and Footasylum. Learn more at www.redeye.com.

About SnapLogic

SnapLogic provides the #1 intelligent integration platform. The
company’s leadership in intelligence-powered workflows and self-service
integration capabilities make it fast and easy for organizations to
manage all their application integration, data integration, and data
engineering projects on a single, scalable platform. Hundreds of Global
2000 customers — including Adobe, AstraZeneca, Box, GameStop, Verizon,
and Wendy’s — rely on SnapLogic to automate business processes,
accelerate analytics, and drive digital transformation. Learn more at snaplogic.com.

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