Media Planning and Buying Market Intelligence

LONDON–(BUSINESS WIRE)–SpendEdge, a global procurement market intelligence firm, has announced
the release of their Global
Media Planning and Buying Category – Procurement Market Intelligence

According to this report, end-user conglomerates are increasing their
strategic media spend to be on par with the growing competition. This is
consequently boosting the spend growth momentum of the media planning
and buying market. The emergence of start-ups, particularly in the
e-commerce sector is also expected to drive the category spend growth
during the forecast period. This media planning and buying market
intelligence report predicts a higher market share for the APAC region
owing to the growing internet user penetration. Read
the Free Sample
of this media planning and buying market
intelligence report to get critical insights into the supplier market

Built on the ideology that a market’s cost structure is an ever-changing
phenomenon, this media planning and buying market intelligence report
conducts a cost-benefit analysis of the key category growth enablers. It
also provides functional insights into the supplier cost structure that
will help gain a better understanding of the category spend dynamics in
different regions. Get
personalized guidance
on creating a cost-effective procurement
strategy that is suited to the market’s dynamics.

The buyers must employ analytics for effective spend and resource
management. Such a procurement practice will effectively streamline the
media buying and planning service operations and facilitate the smooth
functioning of business processes and systems
,” says SpendEdge
procurement expert Tridib Bora.

In-depth research offered in this media planning and buying market
intelligence report market reveals factors that will have prominent
impact on the category growth:

SpendEdge’s procurement
market intelligence
reports for the marketing
category provide detailed information on the major costs and volume
drivers that impact category growth. Such information will help
procurement managers as well as the suppliers to determine the total
cost of ownership and change their procurement strategies accordingly.
Additionally, SpendEdge’s reports provide insights into the
sustainability and procurement best practices for the category.

Report scope snapshot: Media planning and buying market

Cost-saving opportunities

  • Supplier side levers
  • Buyer side levers
  • Quantifying cost-saving opportunities
  • Interested to know more about the scope of our reports? Download
    a FREE sample

Best practices

  • Procurement excellence best practices
  • Procurement best practices
  • Sustainability practices
  • Want this customized media planning and buying market intelligence
    in touch

Category pricing insights

  • Total cost of ownership analysis
  • Overview of pricing models
  • Comparison of pricing models
  • To view this report’s complete table of contents, Download
    a FREE sample

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