Global Mobile Advertising Market 2018-2022|Industry Analysis and Forecast| Technavio

LONDON–(BUSINESS WIRE)–Technavio’s global mobile advertising market research report forecasts
the market to grow at a CAGR of over 13% during the forecast
period. However, the growth momentum of the market is expected to
decelerate due to a decline in the year-over-year growth.

The rapid growth of programmatic advertising will be one of the major
trends in the global
mobile advertising market
during 2018-2022. Programmatic
advertising eradicates the need for middlemen and thereby, has proven to
be a beneficial tool for businesses. It provides a wide range of
benefits to advertisers. One of the benefits offered by programmatic
advertising includes real-time data and insights. The advertisers can
draw insights and adjust advertisements accordingly while a campaign is
running, thereby enhancing its effectiveness.

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According to Technavio analysts, one of the key drivers for the global
mobile advertising market is the growth in in-app advertising:

Global mobile advertising market: Growth in
in-app advertising

The mobile phone users spend more than 80% of their time on dedicated
apps when compared with 20% time spent on browsers on their mobile
devices. The high amount of time spent on apps has led to advertisers
focusing on in-app advertisements of their products and services. In
addition, this platform aids app developers in generating revenue
without having to charge the users to use their apps.

According to a senior analyst at Technavio for research on publishing
and advertising, “In addition to being cost-effective, the in-app
advertisements also help in reaching a targeted audience based on the
data collected through the apps and cache files. In-app advertising
offers a better consumer experience than display advertising on the
mobile web.”

Global mobile advertising market: Segmentation
analysis

This global mobile advertising market analysis report provides market
segmentation by type (display, search, and SMS) and by region (the
Americas, APAC, and EMEA). This report provides an in-depth analysis of
the prominent factors influencing the market, including drivers,
opportunities, trends, and industry-specific challenges.

Of the three major segments by type, the display segment held the
largest mobile advertising market share in 2017, contributing to over
53% of the market. This segment will dominate the global market
throughout the forecast period.

The Americas held the largest share of the market in 2017, accounting
for close to 43% share. It was followed by APAC and EMEA respectively.
The APAC region is expected to surpass the Americas to become the
largest shareholder of the market by 2022.

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Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

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