LONDON–(BUSINESS WIRE)–Technavio’s global mobile advertising market research report forecasts
the market to grow at a CAGR of over 13% during the forecast
period. However, the growth momentum of the market is expected to
decelerate due to a decline in the year-over-year growth.
The rapid growth of programmatic advertising will be one of the major
trends in the global
mobile advertising market during 2018-2022. Programmatic
advertising eradicates the need for middlemen and thereby, has proven to
be a beneficial tool for businesses. It provides a wide range of
benefits to advertisers. One of the benefits offered by programmatic
advertising includes real-time data and insights. The advertisers can
draw insights and adjust advertisements accordingly while a campaign is
running, thereby enhancing its effectiveness.
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According to Technavio analysts, one of the key drivers for the global
mobile advertising market is the growth in in-app advertising:
Global mobile advertising market: Growth in
The mobile phone users spend more than 80% of their time on dedicated
apps when compared with 20% time spent on browsers on their mobile
devices. The high amount of time spent on apps has led to advertisers
focusing on in-app advertisements of their products and services. In
addition, this platform aids app developers in generating revenue
without having to charge the users to use their apps.
According to a senior analyst at Technavio for research on publishing
and advertising, “In addition to being cost-effective, the in-app
advertisements also help in reaching a targeted audience based on the
data collected through the apps and cache files. In-app advertising
offers a better consumer experience than display advertising on the
Global mobile advertising market: Segmentation
This global mobile advertising market analysis report provides market
segmentation by type (display, search, and SMS) and by region (the
Americas, APAC, and EMEA). This report provides an in-depth analysis of
the prominent factors influencing the market, including drivers,
opportunities, trends, and industry-specific challenges.
Of the three major segments by type, the display segment held the
largest mobile advertising market share in 2017, contributing to over
53% of the market. This segment will dominate the global market
throughout the forecast period.
The Americas held the largest share of the market in 2017, accounting
for close to 43% share. It was followed by APAC and EMEA respectively.
The APAC region is expected to surpass the Americas to become the
largest shareholder of the market by 2022.
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Some of the key topics covered in the report include:
- Market ecosystem
- Market characteristics
- Market segmentation analysis
- Market definition
- Market size and forecast
Five Forces Analysis
- Regional comparison
- Key leading countries
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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