A key factor driving the growth of the market is innovation and
portfolio expansion of smart mouthwash. The introduction of products of
mouthwash and smart mouthwash with flavors by vendors, along with
portfolio expansion, is driving the global mouthwash market. Innovations
of mouthwash and smart mouthwash are often based on new ingredients,
flavors, and packaging. Although the scope for innovation of mouthwash
is limited in the market, manufacturers continuously invest in RD to
innovate smart mouthwash and launch new product variants.
This market research report on the global
mouthwash market 2019-2023 also provides an analysis of the most
important trends expected to impact the market outlook during the
forecast period. Technavio classifies an emerging trend as a major
factor that has the potential to significantly impact the market and
contribute to its growth or decline.
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In this report, Technavio highlights the growing demand for alcohol-free
mouthwash as one of the key emerging trends in the global mouthwash
Global mouthwash market: Growing demand for
Most mouthwashes available in the market contain alcohol, specifically
ethanol, which causes a burning sensation and dry mouth. People with
burning mouth syndrome or ulcers are advised not to use such mouthwashes
because of which the demand for alcohol-free mouthwash is growing in the
global mouthwash market. Thus, manufacturers are focusing more on
introducing alcohol-free mouthwashes.
“Most of the alcohol-free mouthwashes contain cetylpyridinium
chloride to prevent tooth decay, dry mouth, plaque, and tartar buildup.
Companies like Colgate-Palmolive and Listerine offers product such as
total advanced pro-shield alcohol-free mouthwash and Listerine cool mint
zero alcohol that contains cetylpyridinium chloride,” says a senior
analyst at Technavio for research on health and wellness.
Global mouthwash market: Segmentation analysis
This market research report segments the global mouthwash market by
end-user (adult and children) and geographical regions (APAC, EMEA, and
EMEA led the market in 2018 with a market share of more than 40%,
followed by the Americas and APAC respectively. The dominance of EMEA
can be attributed to the increase in awareness about oral health and the
growing popularity of private-label brands.
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Some of the key topics covered in the report include:
- Market ecosystem
- Market characteristics
- Market segmentation analysis
- Market definition
- Market size and forecast
Five Forces Analysis
- Regional comparison
- Key leading countries
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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