Choice Hotels Goes All-In on AWS

SEATTLE–(BUSINESS WIRE)–Today, Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ:
AMZN), announced that Choice Hotels International, Inc. (NYSE: CHH) is
moving its infrastructure to AWS—going all-in on the world’s leading
cloud—to boost its technology leadership position in the hotel industry.
Choice Hotels, which develops some of its own technology, will migrate
over 1,000 applications to AWS, moving off legacy systems to help
improve performance, scalability, and reliability. As Choice Hotels
continues to expand its international footprint, the hospitality leader
will be able to deploy new cloud-based systems globally in minutes for
stronger regional performance, availability, and fault tolerance to help
create more value for its franchisees and guests.

AWS is already home to some of Choice Hotels’ primary business
applications, including its global reservation system (GRS) and
distribution platform, property-management system, and data analytics
platform. Choice Hotels has teamed with the Amazon ML Solutions Lab to
identify uses for machine learning across its businesses, and guide its
teams in the development of new machine learning-enabled features,
products, and processes. By leveraging AWS machine learning and
analytics services, Choice Hotels will be able to provide more
personalized experiences for its customers, use trend analysis paired
with data analytics to identify systems issues, and interpret and
resolve those issues without human intervention.

“Choice Hotels is an established leader in innovation, and the migration
of the company’s infrastructure to AWS will help build upon Choice’s
legacy of technology innovations and industry firsts. Choice began
working with AWS in 2014. Shortly after, we embarked on the largest IT
project in the company’s history to replace our central reservation
system and distribution platform with a new cloud-based global solution
– choiceEDGE, the industry’s first new GRS from a hotel company in over
30 years. We have continued to expand our strategic relationship with
AWS ever since,” said Brian Kirkland, Chief Technology Officer at Choice
Hotels. “We closely evaluated several public cloud providers and found
that AWS was the best fit for our cloud-first approach, delivering the
broadest and deepest portfolio of cloud services, and innovating at a
faster pace than the rest of the industry. With AWS, we will also be
able to leverage the industry’s leading machine learning and analytics
services to fuel real-time decision-making across our business and
transform the way that we deliver our services to franchisees and
customers.”

“As consumer behavior evolves, the hospitality industry is changing
rapidly, and customers are pushing an unprecedented volume of room and
service requests through digital channels, which is driving leaders to
turn to the cloud to transform their customer engagement, service, and
business models,” said Mike Clayville, Vice President, Worldwide
Commercial Sales at AWS. “Choice Hotels was the first hotel company to
create their own cloud-based reservation system on AWS for more than
6,900 hotels worldwide, exceeding performance requirements and lowering
costs. This gave the Choice Hotels leadership team the confidence to
move forward with new initiatives, and go all-in on AWS. We are excited
to expand our strategic relationship as we work with Choice to embed
machine learning and analytics across their business.”

About Amazon Web Services

For over 12 years, Amazon Web Services has been the world’s most
comprehensive and broadly adopted cloud platform. AWS offers over 165
fully featured services for compute, storage, databases, networking,
analytics, robotics, machine learning and artificial intelligence (AI),
Internet of Things (IoT), mobile, security, hybrid, virtual and
augmented reality (VR and AR), media, and application development,
deployment, and management from 60 Availability Zones (AZs) within 20
geographic regions, spanning the U.S., Australia, Brazil, Canada, China,
France, Germany, India, Ireland, Japan, Korea, Singapore, Sweden, and
the UK. AWS services are trusted by millions of active customers around
the world—including the fastest-growing startups, largest enterprises,
and leading government agencies—to power their infrastructure, make them
more agile, and lower costs. To learn more about AWS, visit aws.amazon.com.

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About Choice Hotels

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest and
most successful lodging franchisors in the world. With more than 6,900
hotels, representing more than 560,000 rooms in over 40 countries and
territories as of September 30, 2018, the Choice® family of hotel brands
provide business and leisure travelers with a range of high-quality
lodging options from limited service to full-service hotels in the
upscale, midscale, extended-stay and economy segments. The award-winning
Choice Privileges® loyalty program offers members benefits ranging from
everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.