Global Online Video Advertising Market – Forecast to 2023 — Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

Online Video Advertising Market, Forecast to 2023”
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Online video advertising spend continues to grow rapidly as it is
positioned as the ideal medium for advertisers and brand marketers,
combining the power and engagement of TV ads with the targeting,
tracking, and interactivity of online advertising.

Changing audience media consumption habits have prompted media and
content owners to increasingly shift programming online, especially
through the mobile channel, which is the fastest-growing advertising

Dynamic ad insertion (also known as server-side ad insertion)–powered
by the cloud–is the way forward for online video advertising as it
meets the stringent monetization and user experience demands for
live/linear and video on demand (VOD) content.

Challenges stem from factors such as rising ad fraud and ad blocking,
brand safety concerns, lack of mobile-focused ad creatives, security and
data privacy concerns, scalability, and potential regulatory roadblocks.

Research Scope

  • Market trends
  • Drivers and restraints
  • Technical trends
  • Regional breakouts (North America and Latin America (NALA); Europe,
    Middle East, and Africa (EMEA); and APAC)
  • Analysis of global online video advertising market measurements for
  • Competitive landscape and market share discussions for the base year
    (2017) for leading market participants

The base year used in this research is 2017, and revenue forecasts as
well as discussion of major drivers and restraints for the online video
advertising market are provided for the 2016-2023 period.

Growth Opportunities

  • Explosion in Live Video Streaming
  • Attractive Acquisition Opportunities
  • Personalization of Content and ADS

Topics Covered

1. Executive Summary

2. Market Overview

3. External Challenges: Drivers Restraints – Total Online Video
Advertising Market

4. Forecasts and Trends – Global Online Video Advertising Market

5. Dynamic Ad Insertion

6. Market Share and Competitive Analysis

7. NALA Breakdown

8. EMEA Breakdown

9. Asia-Pacific Breakdown

10. Growth Opportunities and Companies to Action

11. The Last Word

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