Leo MacCourtney Named Chairman of TVB, the Trade Association of America’s Local Broadcast Television Industry

NEW YORK–(BUSINESS WIRE)–TVB,
the not-for-profit trade association of America’s local broadcast
television industry, announced today that Leo MacCourtney, President of
Katz Television Group, has been elected to serve as TVB Chairman for a
two-year term (2019-2020). A member of TVB’s Board of Directors since
2005, Mr. MacCourtney most recently served as treasurer. He assumes the
Chairman’s position previously held by Perry A. Sook, Founder, Chairman,
President and CEO of Nexstar
Media Group, Inc.
, who completed his two-year term at 2018 year-end.

Leo MacCourtney stated, “I’m grateful to follow Perry Sook’s leadership
in the role of TVB Chairman as we continue our work on initiatives to
support the future growth and innovation of the local broadcast TV
industry and our over 800 member stations. Broadcast TV maintains its
central position in America’s households because locally delivered
programming informs, entertains and enriches the daily lives of viewers.
For that reason, local broadcast TV remains the dominant ad-medium for
national agencies, small- to mid-sized businesses and political
campaigns to reach and influence consumer and voter decisions.

“As the broadcast TV industry continues to evolve across all screens and
devices, so has TVB’s mission to increase collaboration between media
agencies, advertising sales reps and broadcasters to support our shared
goals for sustainable local TV growth. As Chairman, I look forward to
working with the leadership to execute TVB’s initiatives that benefit
our members including expanding revenue generation opportunities;
driving local sales; setting accurate measurement and currency
standards; reinforcing the power of our platform; continuing local TV’s
focus on digital strategies and advancing the thought leadership at our
annual Forward
Conference
.”

Leo MacCourtney has over 37 years of professional experience in the
broadcasting industry, covering all facets of the business, including
serving as President of Blair Television from 1998 to 2007. Mr.
MacCourtney joined Katz Television Group, the nation’s leading TV
representation company, in 2007 as Vice President of Business
Development and was appointed to President of the Eagle Television Sales
division in 2008. Mr. MacCourtney was named President of the Katz
Television Group
in March 2012 where he focuses on strengthening
broadcaster relationships and driving business development while
overseeing the overall strategic sales direction for the company, which
currently serves over 72% of the country, covering 188 of the 210
markets.

In addition to serving on the Board of TVB, Mr. MacCourtney is a Board
Member of the International Radio Television Society Foundation, the
Broadcasters Foundation of America, the Emma Bowen Foundation and the
Washington Media Scholars Foundation.

Steve
Lanzano
, TVB President and CEO, added, “We look forward to
benefitting from Leo’s further involvement in TVB through his service as
Chairman for the next two years. As a TVB
Board member and as a leading executive at the nation’s top TV rep
company, he has been a strong advocate for the power of local broadcast
TV’s premium, cross-platform local advertising opportunities.
Importantly, Leo’s experience collaborating with both broadcast leaders
and media agency executives will serve TVB
well as we continue our work to advance local TV, while enhancing our
members’ local revenue opportunities and advertiser relationships. I
want to thank Perry Sook for his outstanding leadership and guidance
over the last two years and we look forward to benefiting from his
ongoing participation with TVB.”

About TVB

TVB is the trade association of America’s local broadcast television
industry. To learn more visit www.tvb.org.

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