Local Measure Partners With Snap to Offer Brands’ Snap Map Content on Cisco Digital Signage, Building Richer Customer Experiences While in Venue

SYDNEY NEW YORK–(BUSINESS WIRE)–Local Measure, a customer experience platform that provides customer
insights for retail, hospitality, tourism, sports and entertainment
industries, announced an integration with Snap Inc. Utilizing Snap’s Story
software, brands will be able to surface publicly shared
Snapchat content from Snap Map and display it in real time on Cisco
digital signage, building on-site engagement with customers.

Local Measure’s integration of Snap’s Story Kit will allow brands to:

  • Enhance their digital presence in-store/on-premise by showcasing the
    Snaps publicly shared by the Snapchat community at their locations
  • Engage customers during visit and encourage them to share the
    experience on Snapchat
  • Generate on-site word of mouth by amplifying social stories

Snapchat is a popular platform for sharing and consuming social, visual
content, while Cisco provides the infrastructure and technological
capabilities required to share this content at scale through Cisco
Vision digital experience, an end-to-end dynamic signage solution.
Through Local Measure, clients can now elevate the organic storytelling
around their brand found on Snap and Cisco’s digital reach by sharing
location-specific content and engaging customers in venue.

“Local Measure makes it easy for businesses to communicate directly with
their customers,” said Bryan Bedford, Global Industry Partner Lead,
Sports, Retail Media, Cisco. “Combining social content with location
intelligence, and displaying that on Cisco Vision screens, gives
businesses an easy way to share the customer experience while creating
opportunities for engagement. The combination of Cisco Vision with Local
Measure and Snap, is one of the most exciting integrations for retail
this year.”

Local Measure focuses on helping create exceptional customer experiences
in retail; food and beverage; hospitality; and sports and entertainment
– businesses that have a physical presence and interact directly with
their customers. Founder and CEO Jonathan Barouch said, “We are very
proud to form this new partnership that’s helping businesses connect to
their customers in a more relevant and personal way and drive positive
experiences online.”

About Local Measure

Local Measure is a customer experience platform in the tourism,
hospitality and retail sectors. Headquartered in Sydney, Local Measure’s
clients include many of the world’s largest hospitality and tourism
brands. The company provides real-time and actionable feedback,
preferences and insights on a business’ most valuable customers. For
more information about Local Measure, visit our