Manatt Adds Nationally Recognized Marketing and Advertising Partner

NEW YORK–(BUSINESS WIRE)–Manatt, Phelps Phillips, LLP, a multidisciplinary, integrated national
professional services firm, announced today that Po Yi has joined the
firm’s New York office as partner in the consumer protection,
advertising and competition practice. With deep roots in advertising and
marketing, Yi will further strengthen the firm’s advertising,
entertainment and digital media knowledge base.

A former vice president at American Express from 2007-2013, Yi served as
the chief advertising counsel to the company’s chief marketing officer
and global advertising and brand management group. In that role, she
advised on in-house marketing and advertising programs in social,
digital and traditional media platforms while collaborating with
American Express’ creative advertising team to develop branded
campaigns. She was also responsible for negotiating and managing
alliances with premier entertainment, sports, social media, and
technology brands.

“Po has taken an entrepreneurial approach to building her career, both
in-house and in private practice,” said William T. Quicksilver, Manatt’s
chief executive officer and managing partner. “Her experience counseling
major companies across disruptive industries will have an immediate,
positive impact on our advertising, entertainment, and digital media
practices. We welcome her to the team.”

Prior to joining Manatt, Yi was a partner in Venable’s advertising and
marketing group, where she focused her practice on advertising and
marketing, branded entertainment, sponsorships, intellectual property,
and digital media. She represented major companies in financial
services, consumer products, retail, hospitality, sports, media
entertainment, and advertising industries.

“Manatt’s interdisciplinary approach to serving clients brings new
energy to practicing law,” said Yi. “My clients are constantly
innovating to keep pace with the rate of change in their industries, and
the opportunity to collaborate alongside strategists, technologists and
industry experts will only generate more powerful, forward-thinking
business results.”

Yi earned her J.D. from Benjamin Cardozo School of Law and her B.A. in
economics from Carleton College. She is recognized in The Best
Lawyers in America
for both advertising and entertainment, and is a
frequent speaker at major industry conferences.

About Manatt, Phelps Phillips, LLP

Manatt, Phelps Phillips, LLP, is one of the nation’s leading law and
consulting firms, with offices strategically located in California (Los
Angeles, Orange County, Palo Alto, San Francisco and Sacramento), New
York (New York City and Albany), Chicago and Washington, D.C. The firm
represents a sophisticated client base—including Fortune 500,
middle-market and emerging companies—across a range of practice areas
and industry sectors. For more information, visit www.manatt.com.

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