Syncbak to Debut First-Ever Straight to OTT Syndication Marketplace at NATPE 2019

NEW YORK–(BUSINESS WIRE)–In the next phase of its continued commitment to local broadcast
stations and their viewers, Syncbak, the world’s leader in live local
OTT streaming, today announced the launch of the industry’s first
straight-to-OTT syndication marketplace, MarketSync. Less than a year
after launching SBTV, the company will unveil the MarketSync content
marketplace and app at NATPE in Miami this month. Building upon the
company’s sponsorship of the event, Syncbak will demonstrate to content
providers and broadcasters alike how to syndicate, deliver and monetize
original content via SBTV’s MarketSync app.

SBTV allows local stations to build live and on-demand over-the-top
channels in both the markets they currently serve and anywhere else in
the US if they have content rights to do so. Custom OTT channels include
news, weather and sports as well as hyper-local live events and original
programming from SBTV’s content marketplace. With over 100 stations
currently streaming on SBTV and plans to more than double that number in
2019, the company saw an opportunity to create a marketplace that would
allow the broadcast stations streaming on SBTV instant access to
content, allowing them to quickly license content to fill their OTT
lineups.

Powerhouse station group Gray Television is the first station group to
start licensing content via MarketSync. “We’re doubling down on OTT in
2019 and MarketSync is a huge piece of that effort for us,” said Hilton
Howell, chairman at Gray Television. “What our viewers and advertisers
need is more content delivered anytime, anywhere, on whatever device
they choose. That’s what SBTV delivers, and MarketSync gives us
immediate access to that content,” added Howell.

“When I started Syncbak, my vision was to make television work like the
internet,” said Jack Perry, founder of Syncbak. “To do that, I knew we
had to connect broadcasters, viewers, advertisers and content owners in
real-time. Now, with a simple ‘swipe’ the process of syndicating content
gets started. It’s easy and fun and will change the licensing game for
OTT,” added Perry.

About Syncbak
Syncbak is the market leader in
live-streaming, powering live on OTT destinations like CBS All Access,
Hulu, fuboTV, Sony, Amazon, the NFL, and more. Syncbak’s end-to-end
platform, SimpleSync, is used by broadcasters for live-stream
transcoding, cloud-based rights resolution, cloud-based DVR, device
filtering, geo-location services, content management, stream monitoring,
video clipping and dynamic ad insertion.

Syncbak recently expanded its platform with the launch of SBTV. SBTV
leverages Syncbak’s industry-leading live stream platform, SimpleSync,
and its proprietary live DAI technology, AdSync, to deliver free,
hyper-local content to viewers anytime, anywhere. The company was
founded in 2009 and has offices in Cedar Rapids, IA and New York, NY.

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