Torchy’s Tacos Hires Two New C-Suite Executives

, the fast-casual restaurant brand known for its unique tacos
and bold flavors, today announced the hiring of two new members of the
its leadership team, Scott Hudler as chief marketing officer and
Elizabeth Baxter as chief people officer.

These new hires signify a phase of significant growth for Torchy’s Tacos
in which the brand is investing in executive leadership with the
expertise to expand the beloved Austin-based brands presence in both new
and existing markets and bring Damn Good tacos, queso and more to fans
far and wide.

“I’m very excited to have Scott and Elizabeth as part of the leadership
team to help us write the next chapter of growth for this amazing
brand,” said G.J. Hart, CEO of Torchy’s Tacos. “Scott and Elizabeth
bring the right blend of large company experience and entrepreneurial
spirit that will help drive the brand through its next phase of growth.”

Hudler joins Torchy’s after serving as senior vice president and chief
marketing officer at DICK’S Sporting Goods. Prior to his tenure at
DICK’S, Hudler was senior vice president and chief digital officer at
Dunkin’ Brands, where he spent over a decade in marketing leadership
positions focused on brand strategy, advertising, media, digital
marketing and product innovation for the Dunkin’ Donuts brand on a
global basis. He previously held several positions at Mars Snackfood
including Brand Manager – Snickers. Hudler earned a bachelor’s degree in
the fine arts from Valdosta State University.

Joining the Torchy’s team in the newly formed role of chief people
officer, Baxter will oversee the People, Talent and Training
departments. Baxter joins Torchy’s after spending over seven years in
multiple HR roles at Walmart, most recently as senior director,
performance management for the enterprise. Baxter’s experience gives her
expertise in the selection, training, development and retention of a
workforce that is ever growing and changing in the fast-paced restaurant
environment. Baxter earned a bachelor’s degree in integrated marketing
communications from Wichita State University.

Founded in a food truck in Austin in 2006, the Torchy’s Tacos brand now
has more than 60 locations across Texas, Oklahoma and Colorado. Over the
next few years, Torchy’s Tacos plans to grow its loyal fan base as it
enters new markets and continue to serve Taco Junkies in existing
locations by delivering Damn Good tacos paired with an edgy,
unconventional dining experience.

About Torchy’s Tacos:

The Torchy’s Tacos story began over a decade ago in Austin, Texas, when
a man with a dream bought a food trailer and a vibrant red Vespa. Mike
Rypka, founder of Torchy’s Tacos, built a menu out of experimental tacos
that were coined by fans as “damn good.” Today, Torchy’s Tacos has over
60 locations across Texas, Oklahoma and Colorado that are committed to
serving responsibly sourced, high-quality ingredients from around the
world that are treated with care in every Torchy’s kitchen. By living
the Damn Good mantra, Torchy’s Tacos is always innovating to deliver the
most unique tacos, coveted queso and refreshing margaritas in the taco
game, including the Taco of the Month, an untraditional taco offering
that keeps taco junkies coming back for more. Visit
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for more information on Torchy’s Tacos.