IAB Expands Membership to Include Brand Leaders for Their Critical Perspective as the Digital Marketing Landscape Continues to Disrupt and Grow

PHOENIX–(BUSINESS WIRE)–IAB,
the national trade association for the digital media and marketing
industries, today announced that it is expanding its membership to
include brand leaders in order for the organization to add critical
perspective and insight as IAB works to drive industry growth. By adding
brand executives to their membership, IAB will now represent the full
spectrum of companies from across the digital media and marketing
landscape.

“Brand leaders will now join executives from publishers, platforms, data
and technology companies who serve on our Board of Directors,” said
Randall Rothenberg, CEO, IAB. “I am excited to welcome this key group of
innovators who are redefining how brands engage with their customers to
join our efforts to grow the interactive media and marketing industry.
We look forward to working and learning together inside the IAB.”

This decision to include brands follows a year of efforts engaging with
brands culminating in an IAB study on how direct-to-consumer brands are
changing the way that companies connect with consumers. During this
process, it became clear to IAB leadership that brand leaders represent
an important voice which is needed at the table when considering
industry priorities and planning strategically for the future.

As consumers move increasingly towards social driven, omnichannel media
consumption and mobile e-commerce, brands either are now firmly
ensconced in the digital media and marketing ecosystem or need to be. To
reach their customers, marketers must strategically navigate digital
media and social media platforms, e-commerce as well as unlock the full
potential of their consumer data. Successful brands are using strategies
such as bringing programmatic advertising in-house, deploying innovative
marketing technologies, and ensuring that their staffs are trained in
the most up-to-date digital marketing approaches.

Jesse Horwitz, Co-Founder and Co-CEO of the direct-to-consumer contact
lens company Hubble, will be the first brand leader to join the
board—providing insight from a brand’s perspective on what IAB needs to
focus on to improve the digital media and marketing supply chain to
unlock more value for brands.

Brand executives will now hold leadership positions in the IAB’s Mobile
Marketing, Digital Video, and Data Centers of Excellence, helping to
develop technical standards and best practices, drive research and
thought leadership as well as work with peers and industry experts on
critical areas such as programmatic in-sourcing, data quality and
transparency, measurement, video and more.

Expanding IAB’s membership to add brand executives to their existing
cohort of leaders from digital, media, advertising and creative
companies will give IAB full visibility of the entire digital marketing
ecosystem. This new policy represents a major change for the trade
association and reflects the group’s leadership in providing vital
insights and guidance on navigating what it calls “the direct brand
economy.” The organization became an authority on the direct-to-consumer
movement last February at the 2018 IAB Annual Leadership Meeting, when
IAB CEO, Randall Rothenberg introduced the groundbreaking “The
Rise of the 21st Century Brand Economy”
study and the “IAB
250”
list of direct brands worth watching, a milestone that was
followed by a multitude of research projects and initiatives, including
the first-ever IAB
Direct Brand Summit
this past October.

For information about becoming a member, please visit: https://www.iab.com/members.

About IAB

The Interactive Advertising Bureau (IAB) empowers the media and
marketing industries to thrive in the digital economy. Its membership is
comprised of more than 650 leading media and technology companies that
are responsible for selling, delivering, and optimizing digital
advertising or marketing campaigns. The trade group fields critical
research on interactive advertising, while also educating brands,
agencies, and the wider business community on the importance of digital
marketing. In affiliation with the IAB Tech Lab, it develops technical
practices. IAB and the IAB Education Foundation are committed to
professional development and elevating the knowledge, skills, expertise,
and diversity of the workforce across the industry. Through the work of
its public policy office in Washington, D.C., IAB advocates for its
members and promotes the value of the interactive advertising industry
to legislators and policymakers. Founded in 1996, the IAB is
headquartered in New York City and has a San Francisco office.

Rik van der Kooi of Microsoft Advertising Elected Chairman of the IAB Board of Directors

PHOENIX–(BUSINESS WIRE)–IAB
today announced it has elected Rik van der Kooi, Corporate Vice
President at Microsoft Advertising, as Chairman of the trade
organization’s Board of Directors. Van der Kooi has served as the
board’s Vice Chairman since February 2018. Troy Young, President of
Hearst Magazines was elected to and will now serve as the 2019 Vice
Chairman.

“For over 20 years, IAB has led and strengthened our industry through a
series of major transformations, from the rise of programmatic to the
explosion of mobile, rich media and video advertising,” said van der
Kooi. “I’m thrilled to continue to build on this legacy. As Chairman of
the IAB Board of Directors, I look forward to working closely with our
members as we navigate the challenges and opportunities of the growing
direct brand economy, the rise of OTT, and all that lies ahead.”

IAB’s latest roster of board members features 13 new representatives,
including the first IAB board member from a brand—Jesse Horwitz,
Co-Founder and Co-CEO at the direct-to-consumer contact lens company
Hubble. His participation on the board comes after the announcement that
IAB is welcoming brands to join IAB leadership, bringing their voices to
the fore at a critical time of digital transformation in marketing and
commerce.

New members of the IAB Board of Directors are:

  • Brad Bender, Vice President – Product Management, Google Inc.
  • Krishan Bhatia, Executive Vice President – Business Operations
    Strategy, NBC Universal
  • Gina Garrubbo, President and CEO, National Public Media
  • Jeremi Gorman, Chief Business Officer, Snap Inc.
  • Steve Horowitz, President, Ziff Davis
  • Jesse Horwitz, Co-Founder and Co-CEO, Hubble
  • Julie Jacobs, General Counsel, Verizon Media
  • Craig Kostelic, Chief Business Officer – Media and Partnerships, Conde
    Nast
  • Danielle Lee, Global Vice President – Partner Solutions, Spotify
  • Shailesh Prakash, CIO and Vice President of Digital Product
    Development, The Washington Post
  • Seb Tomich, Global Head of Advertising – Marketing Solutions, The New
    York Times
  • Abbey Thomas, CMO, Tremor Video DSP
  • Jon Werther, President, Meredith National Media Group

“Our member organizations are adapting to a rapidly evolving consumer
economy with innovative solutions and new best practices,” said Randall
Rothenberg, CEO, IAB. “Rik and Troy have the expertise and leadership
our board needs to help brands and publishers make smarter strategic
decisions and build stronger businesses. It’s also exciting to have
Jesse join the board to ensure that IAB continues to keep its finger on
the pulse of the direct brand economy.”

The re-elected and continuing members of the IAB Board of Directors are:

  • Lee Brown, Chief Revenue Officer, BuzzFeed
  • Seth Dallaire, Vice President, Global Advertising Sales and Marketing,
    Amazon Advertising
  • Rick Erwin, Chief Executive Officer, ALC
  • Rita Ferro, President, Disney Advertising Sales
  • Rajeev Goel, Co-Founder and CEO, Pubmatic
  • Keith A. Grossman, Global Chief Revenue Officer, Bloomberg Media
  • Chris Guenther, Senior Vice President, Global Head of Programmatic,
    NewsCorp
  • Mark Howard, Chief Revenue Officer, Forbes
  • Seth Ladetsky, Senior Vice President, Sales, Turner Sports
  • Jean-Philippe Maheu, Vice President – Client Solutions, Twitter
  • David J. Moore, Chairman of Xaxis and President of WPP Digital (IAB
    Executive Committee – Ex-officio)
  • Dave Morris, Executive Vice President, Advanced Advertising and Client
    Partnerships, CBS Corporation
  • Peter Naylor, Senior Vice President, Advertising Sales, Hulu
  • Kim Norris, Group Vice President – Digital and Advanced Advertising
    Sales, Spectrum Reach
  • Steven Wolfe Pereira, Chief Marketing and Communications Officer,
    Quantcast
  • Marian Pittman, Executive Vice President – Digital Strategy, Research
    and Technology, Cox Media Group
  • Penry Price, Vice President, Marketing Solutions, LinkedIn
  • Randall Rothenberg, CEO, IAB (IAB Executive Committee)
  • Carrie Seifer, Vice President and CRO, IBM Watson Media Weather
  • Samantha Skey, CEO, SHE Media
  • Nada Stirratt, Vice President Global Marketing Solutions – North
    America, Facebook
  • John Trimble, Chief Revenue Officer, Pandora
  • Rik van der Kooi, Corporate Vice President, Microsoft Advertising
    (Chairman of the Board – IAB Executive Committee)
  • Rick Welday, President, Xandr Media
  • Troy Young, President, Hearst Magazines (Board Vice Chairman)
  • Joe Zawadzki, CEO, MediaMath

Ex-officio members include:

  • Stuart Ingis, Chairman, Venable LLP (Secretary)
  • Rich LeFurgy, General Partner, Archer Advisors
  • John Toohey, Group Vice President of Finance, Spectrum Reach
    (Treasurer)

The new board slate was released at the 2019 IAB Annual Leadership
Meeting in Phoenix, Arizona. For more information about the IAB Board of
Directors, please visit iab.com/boardofdirectors.

About IAB

The Interactive Advertising Bureau (IAB) empowers the media and
marketing industries to thrive in the digital economy. Its membership is
comprised of more than 650 leading media and technology companies that
are responsible for selling, delivering, and optimizing digital
advertising or marketing campaigns. The trade group fields critical
research on interactive advertising, while also educating brands,
agencies, and the wider business community on the importance of digital
marketing. In affiliation with the IAB Tech Lab, it develops technical
standards and best practices. IAB and the IAB Education Foundation are
committed to professional development and elevating the knowledge,
skills, expertise, and diversity of the workforce across the industry.
Through the work of its public policy office in Washington, D.C., IAB
advocates for its members and promotes the value of the interactive
advertising industry to legislators and policymakers. Founded in 1996,
the IAB is headquartered in New York City and has a San Francisco office.

2019 ‘IAB 250’ Report Uncovers Most Important Disruptor Consumer Brands in U.S. Economy

PHOENIX–(BUSINESS WIRE)–IAB,
the national trade association for the digital media and marketing
industries, today released its second annual “IAB 250 Direct Brands to
Watch” report identifying the direct-to-consumer brands that are driving
positive change in the U.S. consumer economy. The companies—including
both now-familiar brands, such as Glossier and Warby Parker, as well as
newer upstarts such as Brandless and Oars Alps—are the fast-growing
consumer brands redefining the relationships between brands and
customers.

“We are in the midst of a seismic change in business practices, enabled
by the growth of digital media and driven by a new generation of
digitally native entrepreneurs” said Randall Rothenberg, CEO, IAB.
“Collectively, the IAB 250 are models of the best practices and trends
that are overturning and revolutionizing consumer markets in the U.S.
They are setting the competitive standards by which the world’s largest
incumbent brands are beginning to base their strategies and investments.”

Disruptors brands are surfacing in all categories, from Stitch Fix and
Allbirds in the apparel and fashion sector; Seesaw and The Honest
Company in baby care and parenting; to Drizly and Winc in beer, wine,
and alcohol. There are seven characteristics that remain similar no
matter what category they compete in:

  • Direct brands are centered around individual consumer relationships
    and the data they provide
  • Direct brands are web-native
  • Direct brands are socially closer to the consumer
  • They are “maniacally focused” on consumer experience
  • Direct brands use content as a differentiator
  • They define content more broadly than incumbent brands and partners
  • Their mission is central to their story

Brands like Billie, in the personal care category, lead the way in
social community building and storytelling. They are creating unique and
individual relationships through, storytelling, customization, and a
relentless attention to customer experience, according to the IAB. By
creating buzz-worthy experiences, we see that these companies are not
confined to the web; they are a bright spot in the dim outlook for
retail. Creating physical experiences are a natural extension of these
community-driven brands and are propelling new store growth with over
850 physical locations projected to be opened in the next 5 years.

The diversity among the 250 businesses listed in IAB’s report is
notable. Nearly a quarter of the direct brands to watch are helmed by
women. This trend is in sharp contrast to the Fortune 500, which can
claim just 5 percent female leadership. In addition, while New York and
California are known as the hubs of digital disruption, nearly 100 of
the brands came from a broad range of other locations. Texas is the home
of 8 direct brands to watch, with another 6 from Washington state, 6
from Massachusetts, 5 from Illinois and 4 from Chicago. Other states
represented include: Idaho, Minnesota, Missouri, Nebraska, Utah, Wyoming
and Wisconsin.

“The impact of the growth of these companies is rippling through their
respective supply chains, and is seen across the entire country,” said
Sue Hogan, Senior Vice President, Research and Measurement, IAB. “If you
look at our online interactive headquarter location map, it is
represented by brands with headquarter locations from coast to coast,
and everywhere in between.”

The report was released at the IAB Annual Leadership Meeting in Phoenix,
Arizona to an audience of over 1,200 influential brand marketers,
agencies, technology firms, and publishers.

The report features 10 distinct product categories. Apparel/fashion
companies accounted for the vast majority of direct brands to watch,
with 90 companies on the list.

New this year: the velocity of social media buzz and social footprint
was factored, revealing that rapid increases in social attention are
happening in virtually every category on the list. In addition, nearly
one-third of the brands listed, with representation in each and every
category within the “IAB 250,” are built on subscription models,
demonstrating that a guaranteed, steady flow of revenue is possible
across a range of sectors and products.

Below is the complete list of companies, ranked in each category:

Alcohol/Beer/Wine

1. Foot of the Bed Cellars
2. BREWPUBLIK
3. Splash Wines
4.
Drizly
5. VINEBOX
6. Flaviar
7. Bright Cellars
8.
Winc

Apparel/Fashion

1. Stitch Fix
2. Outdoor Voices
3. Huckberry
4. Taft
Clothing
5. Dolls Kill
6. ThirdLove
7. Adore Me
8.
Untuckit
9. Rent the Runway
10. Paul Evans
11. Stance
12.
Tommy John
13. FabFitFun
14. Everlane
15. Knot Standard
16.
Primary
17. Shinesty
18. Gwynnie Bee
19. The RealReal
20.
Wantable
21. Foot Cardigan
22. MeUndies
23. Hickies
24.
TrackSmith
25. Yellowberry
26. Ledbury
27. Poshmark
28.
Bucketfeet
29. Bombfell
30. American Giant
31. Sole
Society
32. Kidbox
33. Sock 101
34. Tomboy Exchange
35.
Betabrand
36. Bombas
37. Plae
38. Tecovas
39. Cuyana
40.
Pistol Lake
41. Ivory Clasp
42. Buck Mason
43. Tamara
Mellon
44. Schoola
45. Nadine West
46. Mack Weldon
47.
Cairn
48. FabKids
49. Trendy Butler
50. Allbirds
51.
Draper James
52. AUrate
53. Dagne Dover
54. Rothy’s
55.
AYR
56. Jack Erwin
57. Sweatbox
58. Ellie
59.
Rockets of Awesome
60. Original Stitch
61. Cotopaxi
62.
Lively
63. Koio Collective
64. Neighborhood Goods
65.
Five Four Group
66. Nisolo
67. Richer Poorer
68.
Reformation
69. Carbon38
70. Bow Drape
71. Chubbies
Shorts
72. M. Gemi
73. Monica and Andy
74. Ratio Clothing
75.
Wear Pact
76. Boon Gable
77. DiaCo
78. BauBax
79.
DSTLD
80. Fame and Partners
81. Harper Wilde
82. Ministry
of Supply
83. Orchard Mile
84. M.M Lafleur
85. Mizzen Main
86.
ADAY
87. Combatant Gentlemen
88. Hush
89. Thesis
90.
Thursday Boot Co
91. True Co

Baby Care/Parenting

1. The Honest Company
2. Bluum
3. SeeSaw
4. Owlet Babycare

Beauty

1. BeautyCounter
2. Beautylish
3. Glossier
4. Scentbird
5.
Memebox
6. Function of Beauty
7. Madison Reed
8. Pinrose
9.
Ipsy
10. LOLI Beauty
11. Facetory
12. Curology
13.
Glam Squad
14. Oars Alps
15. Boxycharm
16. Stowaway
17.
CodeCombat
18. littleBits
19. Surprise Ride
20. Educents
21.
VersaMe

Food/Beverage/Household/Pet

1. Freshly
2. Plated
3. Thrive Market
4. Doggyloot
5.
NatureBox
6. Munchery
7. UrthBox
8. Hungry Harvest
9.
Candy Club
10. Blue Apron
11. Sun Basket
12. Doordash
13.
BarkBox
14. Aloha
15. Craft Coffee
16. Daily Harvest
17.
Home Chef
18. Soylent
19. Cleancult
20. blissmo
21.
Trubrain
22. PrettyLitter
23. Postmates
24. LoveWithFood
25.
Fuego Box
26. The Farmer’s Dog
27. Bean Box
28. Ripple
Foods
29. Califia Farms
30. Sudden Coffee
31. Revere
32.
Bulu Box
33. Crowd Cow
34. Gobble
35. Yumi
36.
TryTheWorld
37. Desert Farms
38. Hungry Root
39.
Bulletproof
40. Health-Ade Kombucha
41. NomNomNow
42.
Ollie
43. Wag
44. Green Chef
45. Kettlebell Ktchen
46.
PRE Brands
47. Dirty Lemon
48. Taste Guru
49. Halo Top
50.
Boxtera

Hobbies/Lifestyle

1. Loot Crate
2. KuIU
3. Baublebar
4. Robb Vices
5.
Tonal
6. Lugloc
7. Truefacet
8. KiwiCo
9. Rocksbox
10.
Osmo
11. Alpha Outpost
12. Fanchest
13. Please And Carrots
14.
Nomatic
15. Paravel
16. Moment
17. DateBox
18.
Airside Mobile
19. Bouqs
20. Vapor Liq
21. Goldie Blox
22.
Away

Home/Accessories

1. Grove Collaborative
2. Brooklinen
3. Snowe
4. Ugallery
5.
Framebridge
6. Brandless
7. Boll Branch
8.
ArtLifting
9. Interior Define
10. Burrow
11. Helix Sleep
12.
Dormify
13. Greetabl
14. Casper
15. Leesa
16.
Parachute
17. Touch of Modern
18. Joybird

Personal Care

1. Dollar Shave Club
2. Warby Parker
3. Birchbox
4.
Harry’s Razors Company
5. Eargo
6. Teadora Beauty
7. Hims
8.
Quip
9. Thinx
10. Hubble Contacts
11. Simple Contacts
12.
Lola
13. Billie
14. Goby
15. SmileDirectClub
16.
Candid
17. Native Deodorant
18. Kopari

Wellness/Fitness

1. GoNoodle
2. AliveCor
3. Ritual
4. Green Gorilla
5.
Elysium Health
6. Zeel
7. Buck Brush Company
8. Uplift
Ventures
9. Care/Of
10. Monthly Gift
11. Capsule
12.
One Drop
13. Vireo Health
14. Keeps
15. HVMN
16.
vitafive
17. Peloton
18. HelloFlo

“The IAB 250 report shows how deeply direct-to-consumer brands have
pervaded the national market, with thriving companies to watch in 21
states and D.C.,” said Rothenberg. “This is a movement—not just in
advertising and marketing, not just in terms of the disruption of
traditional sales models, but in the opportunity for Americans to shift
perspective for more effective, efficient and collaborative
brand/consumer relationships. The 250 brands to watch has evolved from a
list of identified logos to a brand tracker indicating momentous change,
made possible by the walls broken down by digital media, metrics, and
ecommerce.”

“This report illustrates the impressive diversity of the direct brand
economy,” added Hogan. “With this, the influence of direct brands in the
market is clearly evident. They are marketing in breakthrough ways. and
driving traditional brands to rapid innovation. This roster of 250
disruptors, combined with the trends being revealed by Randall and our
guest speakers at the conference, are a roadmap forward.”

The “IAB 250” is sponsored by the Direct Brand Initiative Strategic
Partners, Google, Hulu, Pinterest, and Spotify.

To see the complete report, please visit https://www.iab.com/iab250.

Methodology

All IAB 250 Brands to Watch in 2019 are founded no earlier than 2010.
IAB provides a selection of direct brands across categories for Dun
Bradstreet to match against their SMB list, and using additional data
collection from multiple sources, including Rival IQ for social
footprint and velocity, IAB passes the data through an weighting formula
for an overall Company Score: Economic Efficiency (e.g., Revenue; #
Employees); Financial Confidence (e.g., Revenue; Funding; Partners; Max
Valuation); and social metrics. Data collected also includes company
name, URL, and CEO name. Companies are aggregated into 10 categories for
presentation purposes.

About IAB

The Interactive Advertising Bureau (IAB) empowers the media and
marketing industries to thrive in the digital economy. Its membership is
comprised of more than 650 leading media and technology companies that
are responsible for selling, delivering, and optimizing digital
advertising or marketing campaigns. The trade group fields critical
research on interactive advertising, while also educating brands,
agencies, and the wider business community on the importance of digital
marketing. In affiliation with the IAB Tech Lab, it develops technical
standards and best practices. IAB and the IAB Education Foundation are
committed to professional development and elevating the knowledge,
skills, expertise, and diversity of the workforce across the industry.
Through the work of its public policy office in Washington, D.C., IAB
advocates for its members and promotes the value of the interactive
advertising industry to legislators and policymakers. Founded in 1996,
the IAB is headquartered in New York City and has a San Francisco office.

Trailblazing Newcomers & Long-Standing Brand Powerhouses Unite in Phoenix for 2019 IAB Annual Leadership Meeting

PHOENIX–(BUSINESS WIRE)–IAB
commenced its 2019 Annual Leadership Meeting today at the JW Marriott
Phoenix Desert Ridge Resort and Spa in Phoenix, AZ, with more than 1,500
digital advertising marketing and brand executives. This year, with the
largest-ever slate of speakers for the event, the annual three-days of
debate, discoveries, and decisions will be centered around the theme:
“The Theory of Revolution: Sparking Growth in the Direct Brand Economy,”
helping publishers, brands and their partners learn how to thrive in the
emerging direct brand economy where young direct-to-consumer brands can
compete with the largest global brands on earth.

“When newcomers and historic household names become eye-to-eye
competitors, massive change is afoot for this industry,” said Randall
Rothenberg, CEO, IAB. “It happened first in publishing—that was the
advent of the internet. Now, it’s happening across consumer-facing brand
segments. This is the revolution through which all brands, publishers,
and their partners must learn to survive—and this is what the brightest
minds are working out here at the 2019 IAB Annual Leadership Meeting, on
stage, at intimate breakout sessions, and face-to-face networking
events. This event is a must-attend for the leaders of today and leaders
of tomorrow.”

The biggest names in the business will spearhead these historic
dialogues. Tomorrow, the conference opens with a keynote presentation
from direct brand royalty: ThirdLove Co-Founders and Co-CEOs Heidi Zak
and Dave Spector. Together they will share with the audience the
realities of what it takes to succeed as a direct-to-consumer brand, and
what the shift to direct brands means for the media and advertising
industry. Monday, Brian Lesser, CEO, Xandr, who has a prescient eye for
what sticks, will offer his perspective on the changing dynamics of the
TV advertising business. Tuesday morning, Linda Yaccarino, Chairman,
Advertising Sales and Partnerships, NBCUniversal, and Laura Correnti,
Partner, Giant Spoon and Co-Host of the “Adlandia” podcast, will discuss
the future of disruption in the world of premium advertising. Closing
the conference with a not-to-be-missed session, Sir Martin Sorrell,
Executive Chairman, S4Capital, will engage in a one-on-one discussion
with Pete Kim, CEO, MightyHive about the trends they are seeing, and
choosing to respond to, in their keynote entitled, “A View from the Top
of the (R)evolution.”

In addition, many other luminaries will take the mainstage. These
include:

  • Per Bjorke, Senior Product Manager, Google
  • Jeffrey Cole, Director, Center for the Digital Future, USC Annenberg
    School for Communication and Journalism
  • Seth Dallaire, Vice President of Global Advertising Sales and
    Marketing, Amazon Advertising
  • Kelly Day, President, Viacom Digital Studios
  • Tamer Hassan, CTO and Co-Founder, WhiteOps
  • Jon Kaplan, Global Head of Partnerships, Pinterest
  • Ralph Newhouse, CEO, Chefman
  • JB Osborne, Co-Founder and CEO, Red Antler

The breakout sessions this year are notably numerous and distinctive,
exploring the greatest challenges and opportunities that impact the
day-to-day operation of the digital advertising, marketing and commerce
and their convergence today. Topics span the EU’s General Data
Protection Regulation, mobile marketing, biases in media, data quality
and transparency, and alternative revenue models for publishers.

To share the most important, thought-leading moments of the event, IAB
will be providing video highlights of stage presentations throughout the
event at www.iab.com.
For more information or to view event recaps and summaries following the
event, visit www.annualleadershipmeeting.com.

About IAB

The Interactive Advertising Bureau (IAB) empowers the media and
marketing industries to thrive in the digital economy. Its membership is
comprised of more than 650 leading media and technology companies that
are responsible for selling, delivering, and optimizing digital
advertising or marketing campaigns. The trade group fields critical
research on interactive advertising, while also educating brands,
agencies, and the wider business community on the importance of digital
marketing. In affiliation with the IAB Tech Lab, it develops technical
standards and best practices. IAB and the IAB Education Foundation are
committed to professional development and elevating the knowledge,
skills, expertise, and diversity of the workforce across the industry.
Through the work of its public policy office in Washington, D.C., IAB
advocates for its members and promotes the value of the interactive
advertising industry to legislators and policymakers. Founded in 1996,
the IAB is headquartered in New York City and has a San Francisco office.

Coke Florida Celebrates Black History Month by Investing Back into Local Communities

TAMPA, Fla.–(BUSINESS WIRE)–Coca-Cola Beverages Florida, LLC (“Coke Florida”), is celebrating Black
History Month by giving back to their local communities while ensuring
inclusiveness, stimulating economic empowerment, and encouraging
education. In its 2019 program, Coke Florida will donate laptops to
community partners across the state of Florida throughout February
including local chapters of Boys Girls Clubs. Other statewide
community partners include 100 Black Men of Jacksonville, Inc.,
Hillsborough Education Foundation, Men of Vision, Inc., I’m a Star
Foundation. Frontline for Kids and The Greatest Investment Girls’
Empowerment Program (TGI).

“As Florida’s local Coca-Cola bottler, we are committed to further
developing the communities in which we do business,” said Troy Taylor,
Coke Florida’s Chairman and CEO. “This includes helping equip students
with the resources needed to be successful in their academic
environments.”

Coke Florida is also pleased to partner with Family Dollar who shares a
similar commitment to community through their work with local Boys
Girls Clubs.

“It’s great to be able to partner with Family Dollar who shares the same
commitment to support organizations across our state that are developing
the next generation of great leaders who will ultimately make a
difference in the world,” added Taylor.

Throughout the month of February, Family Dollar customers can help make
a difference by purchasing any 6pk 500ml or 6pk 7.5oz mini-cans of
Coca-Cola® products. Purchases will help local stores qualify to receive
new laptops to donate to local Boys Girls Clubs organizations in their
direct communities.

“Family Dollar is proud to support our partnership with Coke Florida
through its celebration of Black History Month,” said Donald Smith,
Family Dollar’s Vice President of Marketing. “Initiatives like this
enable us to positively impact our local communities and help America’s
youth reach their full potential in a safe and supportive environment.”

For more information about Coke Florida’s commitment to education and
community, the Black History Month partnership with Family Dollar and
the Boys and Girls Clubs of America, please visit Cocacolaflorida.com or
join the conversation @CokeFlorida and @FamilyDollar on Facebook,
Instagram and Twitter.

About Coca-Cola Beverages Florida, LLC

Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned
independent Coca-Cola bottler. Coke Florida’s exclusive sales and
distribution territory covers over 18 million consumers across 47
Florida counties, and includes the major metropolitan markets of
Jacksonville, Miami, Orlando and Tampa. Coke Florida manufactures, sells
and distributes over 600 products of The Coca-Cola Company and other
partner companies including Monster Energy and BODYAMROR. Coke Florida
is the third-largest privately-held, and the sixth-largest independent,
bottler of Coca-Cola products in the United States. The company is also
one of America’s largest black-owned businesses. Coke Florida was
founded in 2015 and is headquartered in Tampa, Florida. For more
information, please visit cocacolaflorida.com.

About Family Dollar

For more than 55 years, Family Dollar has been providing value and
convenience to customers in easy-to-shop neighborhood locations. Family
Dollar’s mix of name brands, and quality, private brand merchandise
appeals to shoppers in more than 8,200 stores in rural and urban
settings across 46 states. Helping families save on the items they need
with everyday low prices creates a strong bond with customers who refer
to their neighborhood store as “my Family Dollar.” Family Dollar,
headquartered in Matthews, North Carolina, is a wholly-owned subsidiary
of Dollar Tree, Inc. of Chesapeake, Virginia. For more information,
please visit familydollar.com.

Books-A-Million Shares Heart-Throbbing Picks for Valentine’s Day

BIRMINGHAM, Ala.–(BUSINESS WIRE)–Love is in the air, and whether it’s for Valentine’s Day or Galentine’s
Day, the experts at Books-A-Million are providing a specially
curated list of gift recommendations for those playing Cupid. In
addition to chocolates and roses, guests can find popular love stories
for the hopeless romantics, beauty products for those who love to be
pampered, exclusive items found only at Books-A-Million and more!

Sweet and Silly Reads
Couples
can enjoy “Little Moments of Love” ($14.99) by Catana Chetwynd
for a sweet collection of comics about the simple, precious, silly,
everyday moments that make up a relationship. Megan Mullally and Nick
Offerman’s “The Greatest Love Story Ever Told” ($28) will reveal
their epic romance, telling the smoldering tale that has fascinated
Hollywood for over a decade. Lovers can find inspiration by mixing and
matching three panels to make 125,000 unique combinations in “125,000
Ways to Say I
Love You” ($15.99) by Pia Frey.

Galentine’s Day Gifts
A present
that benefits all, “Let’s Get Fizzical” ($14.99) offers an
inspiring mix of classic cocktail recipes such as bellinis and mimosas
with exciting variations and twists – and can be sipped from the Purple
Ombre 30 oz. Stainless Tumbler
($19.99), a Books-A-Million
exclusive! An at-home spa day with the girls will be complete with the Rose
Quartz Facial Roller
($26.99), which helps massage tension and
relieve stress from the facial area. Girl boss friends looking to
achieve their dreams, succeed in their careers and become leaders can
learn to do so with help from Sarah Cooper’s “How to Be Successful
Without Hurting Men’s Feelings”
($16.99).

Beloved Beauty Picks
Beauty
gurus with plentiful cosmetics collections can store their products in
style in the Books-A-Million exclusive Pink Iridescent Cosmetic Case
($29.99). The All the Feels Bath Bomb ($16.99) will melt
worries away when it dissolves into a beautiful pink color and
delightful rose scent. For the friend or significant other who loves to
indulge, the Rosé Peach Bubble Bath Gift Set ($14.99) is the
perfect gift, including a plastic wine glass inscribed with “Rosé All
Day” and peach rosé bubble bath. The Aromatherapy Sleep Set
($14.99) – a Books-A-Million in-store exclusive – will help wind down
the night and ensure plenty of rest.

Darling Home Décor
The best way
to spread love year-round is by showing it, and the “I Have Found the
One” Wall Art
($19.99) will bring a sense of joy to a loved one’s
home with the inspirational verse, Song of Solomon 3:4. The Willow Tree “With
Love” Sculpture
($16.99) speaks in quiet ways to heal, comfort,
protect and inspire – a treasure to be cherished for years to come.
Found only in Books-A-Million stores, the Whiskey River Soap Co. True
Love Candle
($19.99) will ensure the aroma of love is in the air.

ABOUT BOOKS-A-MILLION
Books-A-Million,
headquartered in Birmingham, Alabama, is the second largest chain of
bookstores in the United States. Books-A-Million got its start in 1917
as a magazine stand in Florence, Alabama and now operates over 200
stores in 32 states as well as an online store at booksamillion.com.
While Books-A-Million’s presence has grown, the goal has remained the
same: to serve each community with the best selection of books, toys,
games and entertainment, all at great prices. Find the nearest
Books-A-Million at booksamillion.com/storefinder.
Follow Books-A-Million on Twitter (twitter.com/booksamillion)
and like us on Facebook (facebook.com/booksamillion).

Formulating an Effective Product Development Strategy – Infiniti Research Discusses the Key Steps Involved

LONDON–(BUSINESS WIRE)–A well-known customer intelligence company, Infiniti Research, has
announced the completion of their latest article on the
basics of formulating a product development strategy.
The market
today is highly competitive and savvy companies have realized that
product evolution and modification is the way forward to stay relevant
in the business.

Product development strategy acts as a framework for a product launch or
for improving the performance, cost, and quality of existing ones. It is
a highly useful tool to achieve business goals including venturing into
new markets, selling more quantities to current customers, or winning
customers from competitors. However, a new product development strategy
requires careful planning to reduce the risk of costly mistakes.

Learn how Infiniti’s data-driven solutions can help your business. Get
in touch with our experts
and gain in-depth insights
into building an effective product development strategy!

Benefits of an effective product development
strategy

Win business from competitors

The right product development strategy can help businesses improve their
performance and consequently win customers from competitors who are
unable to meet such performance levels. Primary data gathered from
customers or sales representative prove to be helpful in identifying
areas of improvement.

Overcome challenges in measuring customer satisfaction with
Infiniti’s customer intelligence solutions for business: Request
a free proposal
to know more!

Reduced cost and improved competitiveness

Reducing costs is one of the primary goals of an effective product
development strategy. Lesser costs also mean higher profits margins for
the business. Cost can be cut down by eliminating unwanted product
features, using lower-cost materials, and by simplifying the
manufacturing process.

Improve brand reputation

The company’s product development plan must include targets for quality
improvements. This helps boost sales and improve brand reputation.
Making quality improvements as a part of the company’s product
development strategy also makes it easier for companies to enter the
markets with stringent quality and regulatory requirements.

Request
for more information
and know how we provide companies
with robust business solutions to cope up with the changing market
dynamics.

About Infiniti Research

Established in 2003, Infiniti
Research
is a leading market intelligence company providing
smart solutions to address your business challenges. Infiniti Research
studies markets in more than 100 countries to help analyze competitive
activity, see beyond market disruptions, and develop intelligent
business strategies. To know more, visit:https://www.infinitiresearch.com/about-us

21 Air Highlights Compliant and Responsible Operations

MIAMI–(BUSINESS WIRE)–In light of the current news circulating the media regarding cargo
allegedly transported into Venezuela by one of our aircrafts, 21 Air
clarifies that the company has always abided by all national and
international regulations. The aircraft N881YV was a charter flight for
an indirect air carrier, who also has a Transportation Security
Administration of the United States of America (TSA) approved security
program and had full control of all cargo on board.

Days after aircraft N881YV completed its travel plans, the media
reported on an alleged irregular shipment into Venezuela. As soon as 21
Air became aware, TSA was immediately notified and the company started
conducting its own exhaustive internal investigation, which showed that
all security procedures and documentation were followed. The TSA was
provided copies of our audit and all documents gathered during the
investigation.

Since our founding, 21 Air has always complied with the rules,
regulations and security protocols outlined by TSA, and this incident is
no different. The company has also successfully fulfilled the
requirements of cargo screening as stated in the Venezuelan issued
landing permit and has not received any formal notification from the
Venezuelan government regarding any irregular shipments to the country.

As a preventive measure, 21 Air made the decision to discontinue all
flights into Venezuela until the situation is clarified to ensure the
safety and security of our crews and assets. The company is open to
collaborating with all national and international authorities to come to
a resolution.

21 Air remains a reliable, compliant and responsible charter cargo
airline. The company continues committed to honoring its mission of
delivering the highest quality Air Cargo Solutions services maintaining
teamwork, timely performance and responsive customer service to all our
clients.

About 21 Air

21 AIR, LLC a North Carolina corporation was created on February 25,
2014, to provide an innovative, flexible and competitive alternative to
ACMI, CMI, and Charter needs worldwide. For the past 4 years, based on
an innovative company structure and a sustainable and profitable model,
21 AIR has been successfully providing Charter, ACMI, and CMI services
to major air cargo consolidators and global schedule operators. 21 AIR
is the most recently certificated United States FAR 121 All Cargo
Carrier, becoming the first U.S. airline of its type with full SMS
implementation compliance, under newly established commercial aviation
regulations. The airline has been authorized to conduct interstate and
foreign air transportation of property and mail operating Boeing 767 All
Cargo aircraft.

1937 Alfa Romeo 8C 2900B Berlinetta Named the Most Prestigious Car in the World

PARIS–(BUSINESS WIRE)–Arguably one of the most desirable cars of all time, the remarkable 1937
Alfa Romeo 8C 2900B Berlinetta today was revealed at The
Peninsula Paris
hotel as the winner of the fourth annual The
Peninsula Classics Best of the Best Award
.

While eight stunning ‘Best of Show’ winners from top concours around the
world competed for the accolade, the Alfa Romeo was the stand-out choice
among the judges as the best car in the world. Hailing from Los Angeles,
California, the car was entered into the running for the award after
being named ‘Best of Show’ at the 2018 Pebble Beach Concours d’Elegance.

“The winning Alfa Romeo is a perfect example of the type of car that
inspired us to create this award,” said William E. (Chip) Connor,
Chairman and CEO of William E. Connor Associates Ltd, and co-founder
of The Peninsula Classics Best of the Best Award. “To provide an
opportunity for car lovers to pause a moment and celebrate flawless
design and engineering of this calibre is truly an honour each year.”

The Alfa Romeo is owned by David and Ginny Sydorick of Los Angeles,
California. Reflecting on the car’s recent recognition, David said: “As
an avid auto-collector, having two cars in the running for this year’s
award was truly remarkable. It goes without saying that Ginny and I are
ecstatic at the result – a proud moment for us both.”

The winning car was unveiled using a ‘shutter-effect’, whereby
individual slats turned in sync to reveal the Alfa Romeo standing
proudly within a bespoke-designed, up-lit box. Following the big reveal,
guests at the party, including ‘Beauty and the Beast,’The
Alienist,’ and
Girl on a Train’ star Luke Evans, were
further treated to a music set from notable DJ and On-Camera
Personality, Hannah Bronfman, who was joined by husband, DJ and
Entrepreneur, Brendan Fallis.

An automotive jewel engineered by Ingegner Vittorio Jano, the 8C 2900
was designed to compete in sports car races, specifically the Mille
Miglia, which it won outright in 1935, 1936, 1937, 1938 and 1947. In
racing trim, they dominated all the major competitions, and in road
trim, they were the fastest grand touring cars.

Established in 1925 in Milan, Italian coachbuilder Carrozzeria Touring
had first licensed Charles Weymann’s system of fabric-covered
lightweight frames and then developed its own ‘Superleggera’
construction. Patented in 1936, the Superleggera system consists of a
structural framework of small-diameter steel tubes that conform to an
automobile body’s shape and are covered by thin alloy body panels that
strengthen the framework. The winning vehicle, 412020, is the first of
only five known Berlinettas built on the Lungo chassis and is the car
that Touring refers to as the beginning of Superleggera.

About The Peninsula Classics Best of the
Best Award

Through a shared desire to celebrate the best of what defines the
automotive world, The Hon. Sir Michael Kadoorie, Chairman of
The Hongkong and Shanghai Hotels, Limited, launched The
Peninsula Classics Best of the Best Award
in 2015 with
co-founders William E. (Chip) Connor, Bruce Meyer and Christian
Philippsen. Each founder shares a common passion and appreciation of
fine motor cars, the preservation of their heritage and immaculate
restoration projects. The award, sponsored by The
Peninsula Hotels
, brings together eight of the concours circuits’
elite ‘Best of Show’ winners from around the globe.

1937 Alfa Romeo 8C 2900B Berlinetta zum prestigeträchtigsten Fahrzeug rund um den Globus gekürt

PARIS–(BUSINESS WIRE)–Sicherlich als eines der begehrenswertesten Fahrzeuge aller Zeiten
geltend, wurde der außergewöhnliche 1937 Alfa Romeo 8C 2900B Berlinetta
heute im The
Peninsula Paris
Hotel als Gewinner des vierten jährlichen The
Peninsula Classics Best of the Best Award
enthüllt.

Während acht fantastische „Best of Show”-Gewinner aus den
renommiertesten Wettbewerben rund um den Globus um die Auszeichnung
konkurrierten, erwies sich Alfa Romeo bei den Jurymitgliedern als
herausragende Wahl für das weltweit beste Fahrzeug. Das Fahrzeug aus Los
Angeles (Kalifornien) wurde nach seiner Auszeichnung als „Best of
Show”-Gewinner im Rahmen des 2018 Pebble Beach Concours d’Elegance zur
Bewerbung um den Award zugelassen.

„Der preisgekrönte Alfa Romeo ist ein perfektes Beispiel für einen
Fahrzeugtyp, der uns inspirierte, diesen Award ins Leben zu
rufen”, so William E. (Chip) Connor, Chairman und CEO von William E.
Connor Associates Ltd und Mitbegründer des The Peninsula
Classics Best of the Best Award
. „Die Bereitstellung einer Plattform
für Fahrzeugliebhaber, einen Moment innezuhalten und dieses makellose
Design und diese außergewöhnliche Fahrzeugtechnik zu genießen, ist
tatsächlich jedes Jahr eine große Ehre und Freude.”

Der Alfa Romeo ist im Besitz von David und Ginny Sydorick aus Los
Angeles im US-Bundesstaat Kalifornien. Bei der Betrachtung der jüngsten
Anerkennung für dieses Fahrzeug, erklärte David Sydorick: „Als
passionierter Autosammler war die Zulassung von 2 Fahrzeugen für die
Bewerbung um den diesjährigen Award für mich wirklich außergewöhnlich.
Dazu muss nicht erwähnt werden, dass Ginny und ich äußerst ekstatisch
sind angesichts dieses Ergebnisses – ein stolzer Moment für uns beide.”

Das Gewinnerfahrzeug wurde mithilfe des „Shutter-Effekts” enthüllt,
wobei sich individuelle Lamellen synchron bewegten, um den stolz in
einer maßgeschneidert konzipierten Box positionierten und hell
bestrahlten Alfa Romeo zu präsentieren. Im Anschluss an die großartige
Enthüllung wurden die Partygäste, darunter der „Beauty and the
Beast”-,
The Alienist”- und Girl on a Train”-Star
Luke Evans zu einer Musikanlage der bekannten DJ- und
Schauspieler-Persönlichkeit Hannah Bronfman weitergeleitet, die auch von
ihrem Ehemann, dem DJ und Unternehmer Brendan Fallis begleitet wurde.

Ein von dem Ingenieur Vittorio Jano konstruiertes Automobil-Juwel, der
8C 2900, wurde eigens für Sportwagenrennen, insbesondere das
Oldtimerrennen Mille Miglia entwickelt, das von diesem Fahrzeug in den
Jahren 1935, 1936, 1937, 1938 und 1947 sogar gewonnen werden konnte. In
der Rennwagenversion dominierte das Fahrzeug alle größeren Rennen und in
der Straßenversion war es das schnellste Grand-Touring-Fahrzeug.

Gegründet im Jahr 1925 in Mailand, ließ der italienische Karosseriebauer
Carrozzeria Touring erstmals das System der mit Stoff bezogenen
Leichtbaurahmen von Charles Weymann lizenzieren und entwickelte
anschließend seine eigene „Superleggera”-Bauweise. Im Jahr 1936
patentiert, verwendet das „Superleggera”-System nun einen baulichen
Rahmen aus Stahlrohren mit kleinem Durchmesser, die einer
Fahrzeugkarosserieform entsprechen und mit dünnen
Legierungskarosserieteilen verkleidet wurden, um den Rahmen zu
verstärken. Das Siegerfahrzeug, der 412020, ist das erste von lediglich
fünf bekannten Berlinettas, die auf dem Lungo-Chassis basieren, und ist
dasjenige Touring-Fahrzeug, das den Beginn der Superleggera-Baureihe
einläutete.

Über The Peninsula Classics Best of the Best
Award

Im Rahmen seiner Mission, das allerbeste Fahrzeug aus der gesamten
Automobilwelt zu küren, führte der Ehrenwerte Sir Michael Kadoorie,
Chairman von The Hongkong and Shanghai Hotels, Limited, den The
Peninsula Classics Best of the Best Award
im Jahr 2015 gemeinsam
mit den Mitbegründern William E. (Chip) Connor, Bruce Meyer und
Christian Philippsen ein. Jeder Gründer teilt die gemeinsame
Leidenschaft und Wertschätzung für außergewöhnliche Kraftfahrzeuge, die
Bewahrung ihrer Tradition und die makellosen Restaurierungsprojekte. Der
von den The
Peninsula Hotels
gesponserte Award bringt acht der
außergewöhnlichsten „Best of Show”-Gewinner der Concours Circuits aus
der ganzen Welt zusammen.

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